THQ Explains the Proportions of uDraw's CollapseWii
by
Alex Culafi
- 3:20 P.M.
Source:
(Eurogamer)
http://www.eurogamer.net/articles/2012-02-02-thq-details-full-extent-of-udraw-disaster
Total Comments: 7
1.4 million unsold units and $80 million in potential sales are collecting dust in THQ's inventory.

THQ CFO Paul Pucino revealed that the uDraw performed $100 million below expectations in sales during a February 2 investor's Q & A.
According to the corporate officer, $80 million was lost from the 1.4 million units unsold in THQ's inventory, and the remaining 20 can be blamed on major discounting placed on many of the units that did sell.
At the investors meeting, the publisher has announced a $55.9 million dollar loss for the quarter. According to Pucino, $30 million of that can be directly attributed to the uDraw.
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