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Industry Giants Behind UGE 2003

by Michael Cole - March 19, 2003, 7:38 pm EST
Total comments: 5

Trade show and industry veterans Bernard Stolar, Rob Dyer and Don Vaughn offer their expertise to make the first Ultimate Gamers Expo a success.

ULTIMATE GAMERS EXPO NAMES GAME INDUSTRY LUMINARIES BERNARD STOLAR AND ROB DYER TO ADVISORY BOARD

LOS ANGELES, March 19, 2003 – The Ultimate Gamers Expo (UGE) has named Bernard Stolar, Rob Dyer and Don Vaughn to its advisory board. Stolar and Dyer are widely recognized game industry luminaries and will play an integral role in UGE’s success. Vaughn’s vast experience in the convention and conference sphere adds valuable knowledge to the physical launch of the Expo itself in its first year. UGE will offer the general public the opportunity to “test drive” some of the latest pre-launch game titles and will make its debut August 15-17 in the South Hall of the Los Angeles Convention Center.

“We’re thrilled that Bernie Stolar, Rob Dyer and Don Vaughn have joined our advisory board,” said Wayne Pepper, Co-Founder of the UGE. “Their insights into the gaming industry and the evolving consumer body are enormous assets as we ramp up to launch the first Ultimate Gamers Expo.”

With a career in the gaming industry spanning over 20 years, Bernie Stolar has become a household name in the business. As executive vice president at Sony Computer Entertainment of America (SCEA), Stolar was a key player in the management team that launched the Sony PlayStation. Following his success at SCEA, Stolar joined Sega of America and Sega Entertainment as president and COO where he was responsible for Sega’s console and PC gaming business in North America and the successful launch of the Sega Dreamcast. Stolar went on to become president of Mattel Interactive where he was responsible for all of Mattel’s software, online and computer-enhanced toys. Stolar currently serves as an exclusive consultant in the interactive entertainment industry.

Rob Dyer has served as president of Eidos Interactive, Inc., a wholly owned subsidiary of Eidos, PLC, since November 1998. Prior to assuming his position at Eidos Interactive, Dyer was president of the highly regarded Crystal Dynamics, Inc. Prior to joining Crystal Dynamics, Dyer worked for Disney Home Video International as Director of Sales and Business Development.

Don Vaughn currently serves as executive vice president of The Freeman Companies. Prior to Freeman, Vaughn was president of BillCom Exposition & Conference Group, a trade show management company in the Washington, D.C. area. Before joining BillCom, Vaughn was president and CEO of The Greater Houston Convention & Visitors Bureau, with complete responsibility for all operations. In addition, Vaughn's previous experience includes three years as Vice President of the Astrodomain Corporation, responsible for all conventions and trade show events in the Astrohall and Astrodome and 15 years of involvement with the Convention Liaison Council, the umbrella organization of the convention/trade show industry.

Attendees of UGE will have a chance to buy games, equipment and gear at the event. In turn, exhibitors will be able to conduct market research and consumer testing on their most desirable target demographic – young, passionate game enthusiasts as well as families with multigenerational players. Projected attendance is 100,000 + participants of both genders ranging from 12-34 years old. Admission to the festival is $20 for adults and $10 for anyone under the age of 17.

At its launch in Los Angeles, UGE will host a game design workshop that provides an opportunity for aspiring young designers to be taught by the best in the business. In addition, a “Mobile Gaming Pavilion” will draw attention to the newest downloadable games for cellular phones and other devices. In order to create a complete festival atmosphere, the company will provide live entertainment – including extreme sports demonstrations, martial arts combatants and musical talent, celebrities and athletes.

Talkback

BloodworthDaniel Bloodworth, Staff AlumnusMarch 19, 2003

Multiple Choice: What does the following quote mean?
"the general public ... in the South Hall"
A. Long lines,
B. Incredibly limited playtime,
C. A fire hazard,
D. All of the above.

Seriously though, this is going to be far more packed than E3. I think I'll start praying for the guys organizing the event.

ruby_onixMarch 20, 2003

I recognize one of those names. Bernie Stolar.

Working Designs is supposed to have some sort of grudge against him that they never talk about these days.

Apparently, back in the 16-bit days, WD used to be "multiconsole", but they were partial to CD-based systems, because you had to risk less money developing for them. Of course, that meant their only options were the TurboGrafx and Sega CD systems.

Then Sony came out with the PSX and WD thought it was a great opportunity. They wanted to translate Arc the Lad, since SCEA said they weren't going to do it. But when they went to SCEA to get permission, Stolar told them that Sony "didn't need or want any damn RPGs" on the Playstation, and refused to give WD a developers permit.

Then Sony in Japan hooked up Square, and suddenly SCEA thought that RPGs were the greatest thing since sliced bread, and that the PSX was "the RPG system". WD took it personally and moved into self-imposed exile on the Saturn.

A couple years later, Stolar left Sony and joined Sega, where he was supposed to turn the Saturn's fortunes around. But, instead of turning the Saturn around and making WD a pile of money, he signed it's cancellation papers, which did wonders for WD's over-budget "Magic Knight Rayearth", which ended up being the last game made for the Saturn in North America.

They decided that Bernie Stolar was the source of all their problems, and decided that their new console stance was that they'd develop for any CD-based console that Bernie Stolar wasn't involved with.

WD dropped Sega (and it's upcoming Stolar-launched Dreamcast) and signed up with Sony and the now Stolar-free PSX. They later got a chance to translate Arc the Lad 1 to 3 and release them as "Arc the Lad Collection".


It's funny because people tend to get WD's stance on Nintendo wrong because of all this. WD appeared to be "Sega exclusive", and then switched to become "Sony exclusive". But they were actually multiplatform, just dodging Stolar and the whole N64/SNES cart-based thing. They've said from the beginning that they're excited about the GameCube being disk-based, and that they're just waiting for the right GameCube game to go without a translator before they jump in and do their thing. And they've even warmed up to carts a little, and are willing to give the GBA a chance, if the right game comes along.


Anyways, that's just the rumors as I've heard them.

Please note though, that I don't intend to insult anyone with this. The last time I mentioned this stuff (on another board), some guys started arguing, saying I was an ignorant troll trying to falsely ruin the reputation of one of the fathers of our industry, blah blah Dreamcast legend blah...

I'm not saying anyone's evil or a bad person or anything. I just like odd rumors. Heck, I wouldn't know Bernie's name if it weren't for this rumor. People just don't have enough fueds these days. If we were really, like, at war or something, I'd have more important stuff to talk about. But we're not. Or at least I'm not. Because I'm Canadian and we're a bunch of wussies.

You're assuming that these companies are driven by personality. While that may be a small part of it, most corporate decisions are made on the basis of money. Working Designs may be a small company, but I'm sure most of this drama you describe was motivated by the bottom line.

DjunknownMarch 20, 2003

Wow, that's a lot of info to be just a 'rumor.'

UGE sounds promising, and now we the common folk can revel in gaming bliss...Or something. All you need is some cash, patience, and more patience. Some backbone wouldn't hurt either face-icon-small-wink.gif

ruby_onixMarch 20, 2003

Well, there were only really two "decisions" that could've been affected by this.

1: Staying away from the early PSX. (Although that decision was sort of made for them.)

2: Not giving the Dreamcast a chance. (A lot of companes felt "burned" by Sega's hardware decisions and shyed away from them at one time or another. Just with WD it may have had more to do with knowing the people behind the decisions.)


Anyways, here are some links I found.

Here's an interview with Victor Ireland (the president of Working Designs) where he mentions Arc 1 and "the Stolar regime".

Here's a message board thread where Vic calls Bernie Stolar a hobo. face-icon-small-happy.gif

And here's another thread where he says he has "fewer bad feelings" toward Peter Moore (the Sega president who cancelled the Dreamcast and sold out Shenmue 2 to Microsoft) than he does toward Stolar.


Anyways, I'm not sure how serious it is. I kind of figure that Bernie Stolar is a guy Working Designs loves to hate.

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