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Wii Fit Plus for New Moms in Japan

by Pedro Hernandez - November 15, 2010, 12:49 pm PST
Total comments: 5 Source: (andriasang.com), http://www.andriasang.com/e/blog/2010/11/15/wii_fi...

Nintendo is now advertising Wii Fit Plus towards new mothers in Japan.

Nintendo has released a new Japanese campaign for Wii Fit Plus. The initiative has been dubbed "Post pregnancy exercise through Wii Fit Plus," and it encourages new mothers to exercise after giving birth using Wii Fit Plus. A page for the campaign has been made live.

For the marketing campaign, Nintendo surveyed 1,120 ladies with children up to 2 years of age. Of those surveyed, 78.30 percent of them didn't partake in any form of exercise after giving birth to their child. 66.30 percent of those women who exercised wanted to restore their original weight prior to their pregnancy. 70.70 percent of those women that didn't exercise can't leave their children behind. This information appears in a television commercial.

Wii Fit Plus was released in Japan on October 1, 2009, and has been a constant best seller according to the Media Create sales charts.

Talkback

CaterkillerMatthew Osborne, Contributing WriterNovember 15, 2010

Hmmm... I wonder if my fiance will be interested in this.

FlipsterNovember 15, 2010

I wish I had a Japanese wife to get this for...

I mean, um, this is lame. Nintendo is selling out again to the casual audience. Bah...!

...

NWR_pap64Pedro Hernandez, Contributing WriterNovember 15, 2010

I'm just surprised that Nintendo is still promoting this title, even though its a year old.

Mop it upNovember 15, 2010

This is just an advertising campaign? I thought they were starting a promotion where they give out the game for free to new mothers.

Quote from: NWR_pap64

I'm just surprised that Nintendo is still promoting this title, even though its a year old.

It is also their highest-priced game on the market so they probably receive a lot of profit for each sale, therefore they want to keep it selling if they can.

TJ SpykeNovember 17, 2010

No doubt that it also have to do with the game still being in the top 20 every week in Japan (last week it was 17th and sold about 5K copies).

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