Japanese fans curious about the latest Nintendo games will be able to learn about it at a nearby store.
In order to generate more interest in Nintendo and educate consumers about their latest products, the company has begun testing a new Japanese marketing initiative involving information kiosks. These kiosks will provide consumers information on Wii and DS games.
Named "Wii/DS Software Search Guide", the kiosks are composed of a touch screen monitor and a camera. Placing a game box in front of it will generation information and video about the title. Users of the kiosk can search for titles in several ways:
- Search by New Titles: The user will see the newest games released in the last two weeks.
- Search by Commercials: It will display games based on the commercials currently airing.
- Search by Everyone's Recommendations: Only applicable to Wii software, this displays the top titles based on the user ratings featured on the Nintendo Channel.
- Search by Sales: Displays titles that have sold over 300,000 copies.
- Search by Keyword: Users input a specific name or keyword in order to learn more about the title.
- Search by Other Conditions: Players will be able to learn about titles according to hardware, genre, maker, recommendations, and sales.
In addition to learning about the latest software for the Wii and DS, kiosk users will be able to learn about the systems themselves and how to connect them to the internet.
The initiative will run through February. Depending on consumer reactions, Nintendo may extend it. At the moment only four stores in Japan feature the information kiosks.