The biggest event of the year for Nintendo fans will, likely, not be the same.
There has been a lot of Nintendo news over the last 24 hours. Just check the site. Iwata will be the new CEO of Nintendo of America, Miiverse can now be accessed through web browsers, and multiple Nintendo games have been given release windows. Oh yeah, Nintendo also won’t be holding a “large-scale” E3 presentation.
WHAT?!
When I first read that my heart sank. You see, I am headed to E3 this year and I only own Nintendo hardware. Could Nintendo be serious?
Fortunately, there will be something. Nintendo has announced there will be two smaller events focusing on software for America. One will be for distributors and one for western media. What about the rest of the world, as E3 is an international event? I don’t know.
As a Nintendo fan, and someone who writes for this site, the news still hurts. Nintendo’s E3 press conferences have been the Super Bowl of Nintendo news for fans and the highlight of E3 for me. Good or bad, the yearly event has had so many memorable moments. Many of these moments stick with me years after they have happened. Moments such as:
Reggie’s Introduction
The DS Reveal
The Reveal of The Legend of Zelda: Twilight Princess
Iwata Taking Reggie’s Name
Revealing the Revolution (Wii)
My Body Is Ready
Broke My Wrist
Reggie Playing Wii Fit
Ravi Drums
3DS Introduction
Wii U’s Reveal
Reggie’s Burnt Suit
Reggie Feels Like a Purple Pikmin
Chances are if you’re a Nintendo fan, a few of these moments bring back memories. Sure, not all of them were positive, but they have become a part of the Nintendo fan subculture.
It’s clear that Nintendo has been successful with their Nintendo Direct presentations, which have in recent months really been like mini-E3’s for the company. Many Nintendo moments have come out of the Nintendo Directs, although I don’t think any of them have been nearly as memorable as the best ones at their E3 press conferences. Additionally, I really doubt the Nintendo Direct presentations, which probably only draw in Nintendo’s core fanbase, attract the same audience as an E3 press conference where the entire gaming world is watching.
I’m still excited to see what Nintendo has to show at this year’s E3. They absolutely need to show some great Wii U software on the horizon, especially some unannounced games. However, I am worried that these new presentations may fail to gather the hype and attention necessary for an event as large as E3. Nintendo is taking a gamble, and until we understand this strategy more I’d say it’s a big one.