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SEGA SPORTS NCAA COLLEGE BASKETBALL 2K3 LAUNCHES ON XBOX AND NINTENDO

GAMECUBE

New Franchise Debuts with Exclusive Features Including 300 Division I

Schools, Online Play, ESPN Telecast-Style Presentation and More Than 600

College-Specific Animations

SAN FRANCISCO (December 10, 2002) - SEGA(R) of America, Inc. announced today

the release of "SEGA Sports(TM) NCAA(R) College Basketball 2K3" for the

Xbox(TM) video game system from Microsoft(R) and Nintendo GameCube(TM).

Produced by Visual Concepts Entertainment, a SEGA development studio, and

developed by Kush Games, "SEGA Sports NCAA College Basketball 2K3" delivers

a number of innovative features including an impressive roster of more than

300 Division I schools, online play, an ESPN telecast-style presentation and

more than 600 college-specific animations. Harnessing the power of each

next generation console, SEGA Sports' new franchise features everything

college hoops fanatics will expect from the makers of "SEGA Sport (TM) NBA

2K3," the game Rolling Stone Magazine calls "the best basketball simulation

out there."

"In the development of 'SEGA Sports NCAA College Basketball 2K3,' we

concentrated on perfecting both the gameplay and visual elements that are

truly specific to college hoops," said Greg Thomas, president of Visual

Concepts Entertainment, a SEGA development studio. "As the only college

basketball title to offer such a vast line-up of schools, online gameplay

and an in depth Legacy Mode, 'NCAA College Basketball 2K3' puts you right on

the court to experience the passion and excitement of the college game."

With complete 2002 NCAA schedules and playing styles for more than 300

Division I schools, "SEGA Sports NCAA College Basketball 2K3" capitalizes on

the strengths, weaknesses and specific traits of each program, immersing

gamers into the world of hoops in true college fashion. From the

college-style player models and school-specific banners to the rowdy fans at

Cameron Indoor Stadium, every last detail of NCAA hoops is replicated in

lifelike realism.

Modes of play in "SEGA Sports NCAA College Basketball 2K3" include

Exhibition, Season, Tournament, Gym Rat, Practice and Legacy. The extensive

Legacy Mode lets players build their own modern-day dynasty, as gamers can

scout and play (as early as week 10 in the regular season) as well as

recruit and sign the country's top high school prospects. It also lets

players develop their team's specific offensive and defensive styles,

redshirt players, monitor Top 25 and R.P.I. (Ratings Percentage Index)

rankings and stay glued to a bubble watch come tourney time. The exclusive

Draft feature inside the Legacy Mode lets gamers import graduating seniors

into the pros in "SEGA Sports NBA 2K3." In the Gym Rat Mode users can play

"pick-up" games while Practice Mode lets players practice their skills and

get familiar with the game. "SEGA Sports NCAA College Basketball 2K3" also

lets Xbox gamers from around the country play each other over the Internet

on Xbox Live(TM), bringing even the most intense conference rivalries closer

to home.

These exclusive features and key elements are enhanced by more than 600

animations unique to "NCAA College Basketball 2K3," including all new dunks,

jump shots, diving saves and an enhanced passing game. Adding to this

authenticity is the addition of school-specific arenas, chants and fight

songs which bring the flavor of college hoops to life. Team specific plays

and playing styles, accurate player models and an ESPN telecast-style

presentation with TV-style game highlights, music and replays round-out the

authentic college basketball experience.

"SEGA Sports NCAA College Basketball 2K3," endorsed by former Duke

University All-American point guard Jay Williams, is currently available for

the Xbox and Nintendo GameCube for a suggested retail price of $49.95. It

was released for the PlayStation(R)2 computer entertainment system in early

December.