Nintendo has kicked off the next phase of their TV ad campaign by playing game specific ads for Luigi's Mansion and Rogue Leader: Rogue Squadron II (and possibly other games). We'll post links to movies of the commercials as soon as we can, but for now you can read the following description of the Luigi's Mansion commercial as spotted by PGC staff writer David Trammell.

The commercial begins in a room with red walls and a red couch. There is a woman on the couch with a necklace on (the same woman that was in the first commercial). As before, the necklace has a cube shaped medallion on it that is filled with glowing red stuff. However, this time there is a guy next to her on the couch who is intent on getting a little closer to her. As he moves in, his attention is drawn to the cube on her neck and he suddenly finds himself inside of a large glass cube. The walls of the cube contain footage of Luigi's Mansion and the camera pans to the different faces giving you a glimpse at the game. Finally, after the footage has played, the guy wakes from his trance and finds himself back on the couch, however, the girl is gone now. In her place on the couch is a GameCube. The camera zooms out while the guy tries to get a grip on his sanity and figure out where the hot chick went! Fade to black.