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Super Mario 3D Land Toys Included with Drinks in Japan

by Danny Bivens - May 28, 2012, 4:06 pm PDT
Total comments: 6 Source: http://www.itoen.co.jp/campaign_cm/campaign/detail..., Ito En Japan

Quench your thirst and have Mario to back you up.

Ito En, a company known for being one of the largest tea distributors in Japan, is including Super Mario 3D Land toys with its products starting on May 28. There are two varieties of the toys, with each variety featuring six different characters. The characters include Mario, Tanooki (Fox) Luigi, Stone Mario, Koopa Troopa, Toad, and a Goomba.

Depending on what kind of drink you purchase, the “medal” included with the toy will vary as either a Star Coin or a Super Leaf. Drinks sold with the Star Medals are on the Oi Ocha line of drinks and are included with 500 ml bottles of green tea (ryokucha), dark green tea (koi aji), mild tea (nigori maroyaka), and 1 liter bottles of green tea. These are available at convenience stores and train station kiosks. Super Leaf medals are included with 600 ml and 630 ml bottles of barley tea (kenkō mineral mugicha) and are available at convenience stores, train station kiosks, and retail stores throughout Japan.


bob1994May 28, 2012

I wish I lived in Japan.

NinSageMay 28, 2012

oh my god! amazing!

If I'm not mistaken, Ito En distributes a ton of drinks in the states.  Make it happen, IoA!! (Ito En of America)

UncleBobRichard Cook, Guest ContributorMay 28, 2012

I seem to recall someone, some time ago, going on how Mario wasn't very popular anymore and that's why we didn't see licensed Mario stuff that much.

I bought a Mario beach towel about two weeks ago.  Wanted to buy Mario swim trunks, but they were all waayyy too small.  Tried to buy two and make my wife sew a me-sized pair out of them, as she's a woman and all women have the knowledge of sewing in their genetic code.  Ended up with several needles jabbed into me.

This is proof of what I said before - companies will fall in line to make licensed Nintendo stuff.  Nintendo is just far, far more strict (and, frankly, erratic and inconsistent) when it comes to who, when and how they license their properties.

Totally gonna be hitting up the convenience store everyday starting today. I ended up doing that for the MGS4 portable phone straps and collected a ton of those. (They were attached to these ReGain energy drinks.)

famicomplicatedJames Charlton, Associate Editor (Japan)May 29, 2012

Did someone say Mario toys?! I am Gacha-man, I will seek and GET!

roykoopa64May 29, 2012

Ooo, I want!

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