Consumers are at risk of becoming "pissed off," Carnival Games would have it "much tougher" today, claims Cristoph Hartmann.
2K Games President Cristoph Hartmann didn't mince words when describing the difficulties of the Wii marketplace. "There are too many crappy games on Wii," he complained to MCV.
Going into detail, Hartmann talked about how game makers were mucking things up. "They're treating the Wii like the old PC market – making cheap, accessible games." He explained, "They think if they make ten titles and two are hits, they will finance the other eight." But Hartmann felt that the hidden costs of a flood of cheap, failing titles would come back to haunt everyone involved. "They forget these eight crappy titles will flood the market and will lead to problems in terms of production – and upset retailers," He pointed out, "Also, the consumer will be pissed off because they'll be confused."
It's that confused consumer that worries Hartmann. "Had we released [Carnival Games] last week, it would have been much tougher" he admitted, referring to 2K Games' 2007 million-seller. Even while he called the Wii "the strongest growing console," Hartmann focused on its difficulties. "There's far too much stuff in the Wii market and it's hard to shine."