It's not just gaming pundits who are concerned about Nintendo's blue ocean demographic shift, but magazine publishers as well. UK-based Imagine Publishing is reportedly suspending its Wii, DS, and retro-focused N•Revolution gaming magazine, which recently released its 29th issue.

According to MCV, Imagine Publishing Managing Director Damien Butt explained that "the decision to suspend N•Revolution has been taken because it has become increasingly obvious that Nintendo's strategy for Wii and DS is no longer in line with Imagine Publishing's target readership." Butt claimed that this has moved console owners "increasingly away from the hardcore gaming community that is our specialty."

It's not exactly news that the Wii and DS are attracting new people to gaming and expanding their audience beyond traditional gaming demographics. This has long been a hot topic amongst industry watchers and gaming pundits, but the fate of N•Revolution shows that it affects the media who have business models based around appealing to that userbase.

For Imagine Publishing, the shift away from traditional markets is having adverse effects on their ability to place advertising in the magazines. Explained Butt, "we believe the resources and manpower are better spent in other markets where advertising revenue and PR support are stronger and sustained."

Imagine Publishing will still work with Nintendo and cover Nintendo platforms via their multiformat publications.