The catch? They had to be seniors that didn't act their age.
Nintendo Recognizes 100 'Ageless Americans'
'Ageless Award' Honorees Are Inspirationally Youthful, Receive Nintendo DS
and Brain Age to Keep Minds Active
REDMOND, Wash., Jan. 22 /PRNewswire/ -- Nintendo is honoring 100
individuals, whose ages range from 54 to 104, from around the country who
personify the term "ageless." They run marathons and tame lions. They are
stuntmen and NASCAR racers. They don't let their chronological age define
who they are, and they set a positive role model for people of all ages.
These are qualities Nintendo has fostered with its wildly popular Nintendo
DS™ title Brain Age™: Train Your Brain in Minutes a Day, which offers
users a series of challenging puzzles to keep their minds active. The 100
recipients are living demonstrations of how a youthful mindset can keep a
person truly "ageless." Each of the honorees has received a Nintendo DS
Lite portable video game system and a copy of Brain Age.
"These honorees represent the kind of people we all want to grow up to be,"
says George Harrison, Nintendo of America's senior vice president of
marketing and corporate communications. "They refuse to act their age.
They think young, and therefore they act young. Brain Age is one more tool
in their anti-aging arsenal."
A 2006 survey by the Entertainment Software Association revealed that 25
percent of all gamers are age 55 and older. Brain Age has been a big hit
with older, active adults, who use it daily to help keep their minds sharp
with tests of memory, mathematics, reading and counting.
"The award is a reminder to people of all generations that age is just a
number," says award recipient Cathi Watson, a 73-year-old radio show host
and producer. "Keeping your body and mind fit and active are the keys to
remaining young at heart."
Nintendo went as far as including the names of all 100 people that received this free gift, including where they live and what they do for a living. The list is too large to bother posting into this news story (and you probably don't want to read it, anyway), but for the curious, you can enter the talkback thread to see it in all of its glory.