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Nintendo Gives Brain Age to a Hundred Americans

January 22, 2007, 4:41 pm EST
Total comments: 10

The catch? They had to be seniors that didn't act their age.

Nintendo Recognizes 100 'Ageless Americans'

'Ageless Award' Honorees Are Inspirationally Youthful, Receive Nintendo DS

and Brain Age to Keep Minds Active

REDMOND, Wash., Jan. 22 /PRNewswire/ -- Nintendo is honoring 100

individuals, whose ages range from 54 to 104, from around the country who

personify the term "ageless." They run marathons and tame lions. They are

stuntmen and NASCAR racers. They don't let their chronological age define

who they are, and they set a positive role model for people of all ages.

These are qualities Nintendo has fostered with its wildly popular Nintendo

DS™ title Brain Age™: Train Your Brain in Minutes a Day, which offers

users a series of challenging puzzles to keep their minds active. The 100

recipients are living demonstrations of how a youthful mindset can keep a

person truly "ageless." Each of the honorees has received a Nintendo DS

Lite portable video game system and a copy of Brain Age.

"These honorees represent the kind of people we all want to grow up to be,"

says George Harrison, Nintendo of America's senior vice president of

marketing and corporate communications. "They refuse to act their age.

They think young, and therefore they act young. Brain Age is one more tool

in their anti-aging arsenal."

A 2006 survey by the Entertainment Software Association revealed that 25

percent of all gamers are age 55 and older. Brain Age has been a big hit

with older, active adults, who use it daily to help keep their minds sharp

with tests of memory, mathematics, reading and counting.

"The award is a reminder to people of all generations that age is just a

number," says award recipient Cathi Watson, a 73-year-old radio show host

and producer. "Keeping your body and mind fit and active are the keys to

remaining young at heart."

Nintendo went as far as including the names of all 100 people that received this free gift, including where they live and what they do for a living. The list is too large to bother posting into this news story (and you probably don't want to read it, anyway), but for the curious, you can enter the talkback thread to see it in all of its glory.

Talkback

WindyManSteven Rodriguez, Staff AlumnusJanuary 22, 2007

And heeeeeere's the rest of the press release.

Quote

To help Nintendo find 100 people in the United States who personify the ideals of Brain Age, the Grandparent Marketing Group conducted a nationwide search and identified the following honorees.

Alabama
Ray M., 69, of Decatur: Motorcycle drag racer and city councilman

Alaska
Don H., 66, of Haines: Snowmobile racer

Arizona:
Charlie H., 90, of Payson: Cowboy
Lute O., 72, of Tucson: America's oldest college basketball coach

Arkansas
Oakland D., 78, of Fort Smith: Runner and triathlete

California
Bob B., 75, of Palm Desert: World champion body surfer
Alan C., 74, of Altadena: Master puppeteer and owner of America's largest puppet collection
Jack C., 82, of Lakeside: World-famous bongo and conga player
Bill B., 66, of Oakland: Three-time national and world yo-yo champion
Leroy G., 89, of Carlsbad: Surfer and surfing photographer
Bob H., 73, of Fontana: Champion mountain bike rider
Joyce H., 72, of Atherton: Director of the Living Strong, Living Well program
Rueben M., 66, of Santa Ana: One of the largest commercial sellers of Spanish-language books
Lagrand N., 99, of Hemet: Nemean Games competitor
Donald P., 90, of Mountain View: Champion jumper
Ora R., 87, of Sacramento: Served as a mentor to more than 3,000 children
Raleigh R., 88, of San Jose: World War II POW, Blue Angel
Terry R., 90, of Los Angeles: Physical trainer since 1935
Gordy S., 88, of El Cajon: Unstoppable bicyclist
Barry S., 59, of Citrus Heights: Adult Baseball League champion

Connecticut
George B., 72, of Ridgefield: Oldest person ever to swim the English Channel
Donald M., 90, of New Haven: Competitive swimmer and teacher of ballroom dancing
Jose S., 80, of Norwich: Stonemason who built or repaired thousands of miles of stone walls in New England

Florida
Donald A., 68, of St. Petersburg: Health and wellness publisher and duathlete
George B., 91, of Winter Haven: Oldest barefoot water skier
Lucille B., 93, of Babson Park: Oldest female waterskiing champion
Cav C., 71, of Fort Lauderdale: Swimming champion
Iris D., 62, of Cocoa: Champion bodybuilder
Dorothy G., 98, of Jensen Beach: America's oldest mayor
Al O., 70, of Fort Meyers Beach: Four-time gold Olympics discus champ, painter
Edward R., 98, of Apollo Beach: Took up golf at 65, now plays every day
James S., 84, of Lady Lake: Three-sport Golden Age Games medalist
Helen W., 69, of Newberry: Basketball champion and coach

Hawaii
Jack S., 61, of Honolulu: Oldest pilot in U.S. military

Illinois
Cathi W., 73, of Schaumburg: Producer and host of eight weekly radio shows

Iowa
Hank M., 65, of Muscatine: Diving civil engineer

Kansas
Norvin A., 80, of Saint Francis: Oldest police officer in Kansas
Waldo M., 104, of Quinter: Beekeeper and author
George M., 68, of Emporia: Tennis coach at Emporia State University
Shirley R., 85, of Mission: Founded and runs the American Stroke Foundation

Kentucky
Red C., 90, of Somerset: Master mechanic
Christine C., 83, of Louisville: Worked for the state of Kentucky since 1958

Louisiana
Charles M., 91, of Baton Rouge: Champion weightlifter

Maine
Jim M., 68, of Bangor: Oldest car crash stuntman in America

Maryland
Joseph F., 71, of Frederick: Food bank driver who has transported more than 2 million pounds of surplus food
Douglas H., 63, of Chevy Chase: Six-time winner of the American Crossword Puzzle Tournament
Charles M., 87, of Bethesda: Tuskegee Airman, highest three-war fighter mission total

Massachusetts
Curtis H., 84, of Boston: 12 gold medals, National Veterans Wheelchairs Games
Jerry Y., 61, of Chestnut Hill: America's longest-serving hockey coach

Michigan
Paul B., 82, of Gaines: Water skiing legend
Lois Kivi N., 82, of Huntington Woods: World record swimmer
Nancy N., 63, of Grand Blanc: Mountain climber, motivational speaker
Harry S., 82, of Bloomfield Township: One of the original Tuskegee Airmen

Minnesota
Scott B., 55, of Bemidji: Oldest Olympian
Ardell L., 71, of Caledonia: First heart and kidney recipient to sail solo around the world
Jerome S., 97, of Minneapolis: Avid roller skater

Mississippi
Helen B., 86, of Ripley: High jumper and javelin thrower

Nebraska
Sarah G., 97, of Lincoln: Assistant sergeant-at-arms, Nebraska State Legislature
June H., 63, of Arcadia: Rodeo barrel racer

New Hampshire
Arnold G., 69, of Ashland: Restores vintage wooden bridges and builds new ones

New Jersey
Charlie C., 92, of Whippany: New Jersey's oldest firefighter
Barbara J., 74, of Princeton: Champion rower
Paul K., 76, of Far Hills: Relay swimmer, marathon runner

New Mexico
Mary M., 88, of Roy: Deputy municipal clerk
Lynn R., 82, of Quemado: Archery champion

New York
Rubin G., 54, of Staten Island: Professional racquetball player
Wilson G., 87, of Lancaster: Inventor of the first successful implantable pacemaker
Herman G., 89, of Great Neck: Deep-sea diver and underwater photographer
Reggie J., 80, of Bellmore: Country's oldest lifeguard
Diana K., 65, of New York: Artist, Holocaust survivor
Betty P., 75, of Penfield: Olympic coach, earned Ph.D. at 74
George S., 78, of Brooklyn: One of the oldest working magicians in the country
Warren S., 79, of New York: founded Legal Services for Children
Hoy W., 90, of New York: New York City's oldest bartender

North Carolina
Margaret H., 83, of Concord: Oldest person to have completed a marathon on each of the seven continents
Domenick I., 80, of Jacksonville: Has run 54 marathons
Morgan, S., 65, of Conover: Oldest NASCAR driver

Ohio
August B., 90, of Maple Heights: Oldest football coach in Ohio history
George K., 94, of Gahanna: One of the oldest practicing therapists in the country
Jan L., 72, of Findlay: Champion unicycle rider
Bonnie R., 80, of Mansfield: Oldest woman steelworker

Oklahoma
Lena H., 74, of Lawton: Spent six months in Iraq with Army Exchange Post
Ken M., 84, of Ponca City: Music store owner

Oregon
Maude B., 94, of Portland: Champion bowler
Mary B., 84, of Grants Pass: Newsroom librarian, Grants Pass Daily Courier
Caye I., 83, of Jacksonville: Two-medal winner in tennis at Senior Games
Daniele P., 84, of Lincoln City: Oldest working chef on the West Coast
Del W., 73, of Eagle Point: Competes in world-class poker tournaments

Pennsylvania
Karl S., 69, of Port Matilda: 17-time U.S. national glider champion

Texas
Margaret C., 73, of San Antonio: Nationally ranked tennis player
Betty P., 52, of North Richland Hills: One of the world's oldest female body builders
Lillian R., 90, of Dallas: Senior Games gold medalist in two sports
Katherine S., 66, of Dallas: Basketball coach and player, composer
Guy S., 85, of Round Rock: Multi-sport athlete

Utah
Ronny A., 73, of Washington: Oldest skydiver in Utah
John W., 82, of Salt Lake City: Triathlete

Virginia
Emily K., 75, of Richmond: Long-distance hiker and cyclist

Washington
Madonna B., 76, of Spokane: Oldest woman to ever finish an Ironman
Kelly N., 79, of East Wenatchee: Champion bodybuilder

Wisconsin
Wilbert B., 88, of Aniwa: World's oldest lion tamer

Ian SaneJanuary 22, 2007

So if these people already make an effort to remain youthful and thus have a younger mind why do they need a free copy of Brain Age? Wouldn't it make more sense to give free copies to really stupid people in need of Brain Age? face-icon-small-wink.gif

WindyManSteven Rodriguez, Staff AlumnusJanuary 22, 2007

Quote

Originally posted by: Ian Sane
So if these people already make an effort to remain youthful and thus have a younger mind why do they need a free copy of Brain Age? Wouldn't it make more sense to give free copies to really stupid people in need of Brain Age? face-icon-small-wink.gif


Yes.

IceColdJanuary 22, 2007

Quote

Originally posted by: WindyMan
Quote

Originally posted by: Ian Sane
So if these people already make an effort to remain youthful and thus have a younger mind why do they need a free copy of Brain Age? Wouldn't it make more sense to give free copies to really stupid people in need of Brain Age? face-icon-small-wink.gif


Yes.
Oh daamn.. the Director is getting political.

that Baby guyJanuary 22, 2007

*sigh*

Disregarding what is above, Nintendo has to actually do something different to let people know about BA. No one is going to know about this outside of the gaming community and the immediate family and friends of these random 100 people. They have to get the game to a place where everyone can enjoy it for a try. A place like a supermarket or a pharmacy, maybe a bank as people wait in a queue. I think that could break a real difference through to non-gamers, not just the ones who are related to people like us, but to random ones. People who don't "do" computers or touch fancy phones. Other people, too. The ones who are "too busy" for games, but know the ins and outs of their cell phones. Right know, Nintendo doesn't reach these people, but if they could, that is what would make the real difference.

wanderingJanuary 22, 2007

Quote

They have to get the game to a place where everyone can enjoy it for a try.

Starbucks.

that Baby guyJanuary 22, 2007

^That is a possibility, isn't Starbucks based in Seattle?

ShyGuyJanuary 22, 2007

Reporting Windy to the NWR goons for being political.

vuduJanuary 23, 2007

Quote

Originally posted by: thatguy
Nintendo has to actually do something different to let people know about BA. No one is going to know about this outside of the gaming community and the immediate family and friends of these random 100 people.
I disagree; look at the jobs of the people.
Quote

Cathi W., 73, of Schaumburg: Producer and host of eight weekly radio shows
Cathi W. has the potential to introduce the game to thousands of people in Illinois on any one of her eight weekly radio shows.

Many of the others are also people who are in the public eye, even if just a little bit more than average Joes. Going down the list we have several professional/record-holding sports players (Yo-Yos count as a sport, right?), coaches, mentors, business owners, etc. All of these people have the potential to get the word out to a large number of people.

that Baby guyJanuary 23, 2007

"The word" isn't what is needed. They need to let people experience BA to get them to recognize it. Otherwise, to everyone listening, it just seems like a game. No even gets the opportunity, aside from people actually close to these people, to experience Brain Age. The difference is this: If I am joe Schmuck, driving my car, and I hear someone on the radio talking about Brain Age, I'm just gonna think, "Hey, that sounds neat. I'll have to try that sometime." If I am joe Schmuck, bored, waiting for my prescription, or perhaps, in a doctor's or dentist's lobby, waiting for my appointment, and there is a DS there, set-up not to be stolen, but also so you can sit down w/ it and play, I am going to think "Hey! This is neat. I'll have to show this to Jane." Then, when I get home, I tell Jane, she thinks it sounds intriguing from someone firsthand talking about it, and the two of us go and get a DS and Brain Age.

What is the difference? Hearing about something from someone you don't even know has much less of an effect from trying something out. Jane reacted positively because joe didn't have one, but really cared to show something interesting to his wife. There is a big difference between personal and impersonal communication, and I'm sorry, but I wouldn't listen to someone over the radio about anything that I would have to buy, unless I was already considering buying it. Neither would joe. Nintendo's philosophy has been "Playing is Believing" as of late, right? They need to give the people something to believe in then, because the only place I see around that it is possible to play at is my house, my parent's house, and the local EB.

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