New VP will guide strategy in Latin America, Southeast Asia, India, and the Middle East.
Head of Nintendo's Latin American Business Promoted to VP
Steve Singer Builds on Years of International Business Experience
REDMOND, Wash., July 20 /PRNewswire/ -- Nintendo of America has promoted Steve Singer to vice president of Nintendo's Latin American operations. Singer, who served as Nintendo's senior director and general manager for Latin America, will continue to oversee Nintendo's strategic direction in Latin America, while working with the parent company in Japan to establish a foothold in Southeast Asia, India and the Middle East.
"Steve Singer has been instrumental in helping Nintendo expand its operations in Latin America," says Tatsumi Kimishima, Nintendo of America's chairman of the board and chief executive officer. "In his new role, he'll help us demonstrate that Nintendo's systems and games are appropriate for every consumer the world over."
Singer has an extensive international business background, including assignments in Southeast Asia and Latin America. He joined Nintendo of America in 1999 after nearly 11 years and numerous domestic and international positions of increasing responsibility with Whirlpool Corporation. At Whirlpool, his contributions included the establishment of Whirlpool Colombia, a wholly owned subsidiary, in which he served as president and managing director.
Singer earned a bachelor's degree in marketing and a certificate in international business from Arizona State University, and a master's degree in business administration with a concentration in finance from Michigan State University.