Guitar Hero Franchise May Adopt DLC Subscription Model

November 24, 2009 at 8:51 PST – Source: Seattle Times

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Red Octane discusses a model that will let you be all the Hero you want to be, for a monthly fee.

In an interview with the Seattle Times, Red Octane co-founder Kai Huang hinted that the company may be looking at a monthly subscription model for Guitar Hero DLC content in the future. When asked about the possibility, Huang responded, "That's definitely one of the things we would love to do. There are a lot of issues around music licensing. Consumers want it; I know I want it. We're trying to make that happen."

Downloadable content for the "Hero" titles, which range from $2 per song in Guitar Hero to $6 for a 2-song pack in DJ Hero, has been a consistent revenue stream for Activision and Red Octane. A subscription-based "all you can eat" model could potentially increase the amount of revenue that the additional content generates.

Andy Goergen, Staff Writer

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