VIVA FOOTBALL

DC-Studios teams up with Football guru Dino Dini and promise a Revolution In

Football Videogames

Frazer Nash Communications is pleased to announce an agreement between games

developer DC-Studios and games guru Dino Dini is set to show football

videogames the red card.

Dino Dini is the godfather of the football game genre and creator of some of

the most influential football games ever to appear on home computers and

games consoles. His most famous games include Kick Off, Player Manager,

Goal and Dino Dini's Football. Mark Greenshields was the author of many of

Kick Off's sequels such as Super Kickoff and Kickoff 2 on NES, SNES and

others. Finally this passion and expertise has come together. DC-Studios

and Dino Dino have inked a deal to create a whole new generation of football

games. Combining DC-Studios' and Dino's expertise, passion and knowledge to

take the beautiful game to a whole new generation of fans. Football games

may never be the same again.

Football is one of the most popular videogame genres in the world, with

millions of games being sold worldwide annually, which allow people to play

as their favorite regional, national and international teams. The latest

titles feature hugely sophisticated technology and an enormous range of

options, but the experience can be strangely sterile for fans.

"The current generation of football games have no focus on the player," says

Dino. "The game itself is the spectacle. This is a problem. It is the

player's experience which is the key to creating a game which is accessible,

playable and has long term appeal to players. If you can create an

experience that satisfies the player each and every time they play the game,

then you have created a classic."

The game is being created by DC-Studios with Dino Dini leading an

experienced team of football fanatics. Dino and DC-Studios will work

closely to bring Dino's revolutionary design to life.

Mark Greenshields, the managing director of DC-Studios, said, "Since working

on Kick Off I have had the desire and passion to show the world how a

football game should really be done. I've always planned on DC-Studios

creating a football game at some point, but wanted to wait until we could

contribute something genuinely new to the game. Dino and I had some long

discussions last year and it was a revelation as we found we both agreed on

almost every level about what could be done to create a football game with a

difference. The agreement between DC and Dino is very exciting and we're

looking forward to showing everyone the future of footballing videogames."

DC are highly experienced in creating sports titles for games consoles.

Since the company was founded in 1999, the company has worked on titles

including Salt Lake 2002, NBA Jam 2002 and the Tour De France Centenary

Edition game in 2003.

The game is planned for release on the Sony PlayStation2, Microsoft Xbox,

Nintendo Gamecube, PC, GBA, DS and PSP. The title and release date will be

announced by DC-Studios in the near future.