WiiU

Wii U Digital Deluxe Program Details Revealed

by Andy Goergen - October 30, 2012, 2:38 pm PDT
Total comments: 30

Save your coins and shelf space with Nintendo's digital incentive program.

Nintendo of America has revealed the details of their Wii U digital download incentive program, titled the Deluxe Digital Promotion. The program, which runs through the end of 2014, will offer approximately ten percent of the purchase price back to the customer in store credit which can be used on either the Nintendo 3DS or Nintendo Wii U eShop.

1 point in the Digital Deluxe program is equivalent to a penny. A reward of approximately 1/10th the price of the game, in points, will be rewarded upon purchase. When a user has collected 500 points, they will receive a code that can be redeemed for $5 toward a Nintendo eShop purchase. These codes must be redeemed by June 30, 2015, however the credit earned from these codes will never expire.

A website will be launching in December which will allow users to log in using a Nintendo Network ID and password to view their point totals. Until that site is launched, users will be unable to redeem their points for eShop credit.

Both first and third party published games will be eligible for the promotion, but 3DS and Wii purchases, as well as purchases made from the Wii U Basic Set, will not be eligible.

Nintendo's Deluxe Digital Promotion Makes Wii U an Even Bigger Holiday Value

Wii U Deluxe Set owners can earn points for digital purchases through 2014 and redeem them for even more downloadable games and content.

REDMOND, Wash.--(BUSINESS WIRE)-- As Nintendo prepares to launch the revolutionary Wii U home console on Nov. 18, consumers in the United States can look forward to a special promotion that will give select Wii U owners even more bang for their entertainment buck. Nintendo today revealed details about the Deluxe Digital Promotion, which lets consumers who buy the Wii U Deluxe Set earn points when they purchase downloadable games and redeem those points for even more fun digital content in the online Nintendo eShop. The promotion gives Wii U Deluxe Set owners a big incentive to connect their systems to the Internet and discover a constantly expanding array of downloadable games, entertainment offerings and cool ways to connect with family and friends.

All Wii U Deluxe Set owners who purchase digital content for Wii U, including downloadable games in the Nintendo eShop for Wii U and download codes sold at select retail stores, will earn points with a value equivalent to approximately 10 percent of the Nintendo eShop list price of each purchase. For example, a game priced at $59.99, such as New Super Mario Bros. U, would earn 599 points. For every 500 points they earn, participants will receive a code worth $5 in credit to be used in the Nintendo eShop for either Wii U or Nintendo 3DS. Points will be earned on all digital purchases made on a Wii U Deluxe Set from Nov. 18, 2012, until Dec. 31, 2014. When the Deluxe Digital Promotion website launches in December, participants can see the points they’ve earned and receive codes for Nintendo eShop credit by signing in with their Nintendo Network ID and password. Codes must be received at the website by March 31, 2015. Received codes must be exchanged for Nintendo eShop credit on Wii U or Nintendo 3DS by June 30, 2015. Nintendo eShop credit on Wii U and Nintendo 3DS does not expire.

“From day one, we want Wii U owners to experience the full breadth of great downloadable games and content available for the console,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “The Deluxe Digital Promotion is our way of encouraging Wii U Deluxe Set owners to explore the Nintendo eShop and discover how Wii U offers an incredible combination of fun, innovation, convenience and value.”

The Wii U Deluxe Set offers extraordinary value right out of the box. Launching Nov. 18 at a suggested retail price of $349.99, it includes a black Wii U console, black touch-screen Wii U GamePad controller, sensor bar, AC power adapters and stands for both the console and the controller, a charging cradle for the GamePad, an HDMI cable and a copy of the Nintendo Land game, which features 12 playable attractions based on Nintendo’s most imaginative and beloved game franchises. Consumers who purchase the Wii U Deluxe Set can use the Deluxe Digital Promotion with a Nintendo Network Account.

Qualifying Nintendo eShop purchases in the Deluxe Digital Promotion include games and content published by Nintendo as well as games from third-party publishers. Digital content purchases from the Wii Shop Channel are not eligible for Deluxe Digital Promotion points. Purchases from the Nintendo eShop via Nintendo 3DS hand-held and Wii U Basic Set systems are also ineligible.

Remember that Wii U features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/wiiu.

For more information about the Deluxe Digital Promotion, visit http://ddp.nintendo.com.

Talkback

UncleBobRichard Cook, Guest ContributorOctober 30, 2012

Quote:

For every penny spent in the eShop, a point is earned. When a user has collected 500 points, they will receive a code that can be redeemed for $5 toward a Nintendo eShop purchase.

I don't think that's quite right...

That would be an awesome system, infinite free eShop games.

UncleBobRichard Cook, Guest ContributorOctober 30, 2012

Quote from: NWR_insanolord

That would be an awesome system, infinite free eShop games.

Nintendo has found a way to get me to fully and unquestionably support Digital Downloads.

Though there'd still be a few games I'd buy retail releases of...

SorenOctober 30, 2012

Quote from: NWR_insanolord

That would be an awesome system, infinite free eShop games.

Not quite. I'm assuming the $5 credits don't generate points. So you'd still have to spend money to generate points.

EDIT: This is a great idea to push people to buy more digital. But then you remember games are going to be tied to the hardware and then wonder why bother having such a large digital library.

Ack, good catch guys.  Thanks for the correction.  I fixed the article.

Pixelated PixiesOctober 30, 2012

I've always thought this could be a worthwhile scheme to help push digital sales. I'm really glad that Nintendo are starting push this.

NeoThunderOctober 30, 2012

So am I correct in understanding that if you buy a game for $10, you'll get 100 points?

WiiUIVLifeOctober 31, 2012

I'm completely sold on that offer.  Best perk ever for a future Wii U Deluxe Set owner!!!!

TizonaOctober 31, 2012

Wowza! I was feeling bad about not preordering NSMB: U with my system, but know I'm happy I didn't so I can pick it up digitally and get some Eshop Monies!

AVOctober 31, 2012

I buy mario U via download at launch and might be able to get a free smaller download game that seems like a no brainer.


if I buy the disk i get the disk and box for shelf and no prize. screw that !

StogiOctober 31, 2012

Would you rather have this or simply $5 off your first purchase, because I don't think you'll have both.

For example, Tekken is about $10 cheaper when bought online, but Japan doesn't have a Deluxe Program (at least not yet).

This may be capable of fully funding my dlc microtransaction purchases...

SorenOctober 31, 2012

Quote from: Mr.

I buy mario U via download at launch and might be able to get a free smaller download game that seems like a no brainer.


if I buy the disk i get the disk and box for shelf and no prize. screw that !

There are pros/cons to both digital and retail purchases.

UncleBobRichard Cook, Guest ContributorOctober 31, 2012

Quote from: Stogi

Would you rather have this or simply $5 off your first purchase, because I don't think you'll have both.

For example, Tekken is about $10 cheaper when bought online, but Japan doesn't have a Deluxe Program (at least not yet).

I'm pretty sure a similar program was announced in Japan...

ShayminOctober 31, 2012

The only restriction announced is that you had to get the Deluxe set.

Also, I love how Nintendo's acronym for this is DDP. "I like Wii. You liked Wii. And I'm going to help you... like U."

AdrockOctober 31, 2012

Quote from: Shaymin

Also, I love how Nintendo's acronym for this is DDP. "I like Wii. You liked Wii. And I'm going to help you... like U."

+1 for you, sir.

Not sure how much I'm going to use this. The only games I'm going to download are eshop only games. There are quite a few download only games I never bought on my PS3 (i.e. Braid, Hard Corps Uprising, Bloodrayne": Betrayal etc.) so if those get ported over, I'll certainly have more incentive to use the Deluxe Digital Promotion.

Quote from: Adrock

Not sure how much I'm going to use this. The only games I'm going to download are eshop only games.

I'm going to be doing the same thing, but I'm fairly confident that over two years my buying habits will net me a significant amount of points regardless. Like I said before, an easy way to spend these points in small quantities will probably be by purchasing paid DLC.

NintendofanboiiOctober 31, 2012

So when you buy the deluxe system, you get around 3400 points?

NeoThunderOctober 31, 2012

Don't think you get points for buying the system

StogiOctober 31, 2012

Quote from: UncleBob

Quote from: Stogi

Would you rather have this or simply $5 off your first purchase, because I don't think you'll have both.

For example, Tekken is about $10 cheaper when bought online, but Japan doesn't have a Deluxe Program (at least not yet).

I'm pretty sure a similar program was announced in Japan...

Last I read they were only considering it for Japan and Europe.

azekeOctober 31, 2012

I wonder what's going to happen with European Club Nintendo stuff, since we already have similar stuff here: you buy games and systems, get Club Тintendo "stars" and then trade "stars" for Wii Shop points.

xcwarriorOctober 31, 2012

I'm going to buy the deluxe version, but I'm still buying games physically whenever possible. I like actually owning them. I don't understand the lazyness people have with wanting things digital. You own a file. And Nintendo hasn't exactly gotten down user accounts just yet. I hope they do.

But at the same time, Nintendo doesn't really do deals for digital games. So if I wait 3 weeks, I'll pick up a game physically for $40, and meanwhile that same day you can buy it digitally - still for $60. Have fun with that.

AdrockOctober 31, 2012

I would love know where you're getting 1st party Nintendo games for that much less 3 weeks after release. Used? Sales? The best I've been able to do was the Buy 2 Get 1 or Buy 1 Get 1 half off deals at various retailers, but I usually have to get lucky with the release dates. Usually the games I get have been out for a few months or I have to exchange 1 for a game that is coming out in a few weeks (as is the case with Paper Mario Sticker Star). So close after release, the best I've seen is that sometimes Target will give a $5 gift card with select games. That's a free tube of toothpaste and some floss right there.

I don't consider it laziness though. Some people like the convenience. I say to-may-to, you say to-mah-to, I suppose.

CericOctober 31, 2012

Japan has this program as well.  It was announced their before the US in the Japanese Wii U Direct.
I like digital for my computer because: Its either and MMO of some sort or I got it on Steam and I've been through 5 computers with my Steam account with no problems whatsoever getting my games.  I also like the Convenience and the space savings in my house.

That being said I'm a little wary with how Nintendo has handled this in the past.

StogiOctober 31, 2012

Quote from: Ceric

Japan has this program as well.  It was announced their before the US in the Japanese Wii U Direct.

That's a completely different program though. Japan gets 10% knocked off the top immediately, and that's before the discounts third parties can choose to give. So which ones better?

CericOctober 31, 2012

Quote from: Stogi

Quote from: Ceric

Japan has this program as well.  It was announced their before the US in the Japanese Wii U Direct.

That's a completely different program though. Japan gets 10% knocked off the top immediately, and that's before the discounts third parties can choose to give. So which ones better?

I'm having a hard time finding the articles back their since this announced but it still rewards Nintendo Points.  Not an actual at the time you buy discount.

NeoThunderNovember 01, 2012

I think this will be great for wiiware and VC games, but I'm still NOT gonna spends $60 for a game I can never sell

PogueSquadronNovember 04, 2012

The only thing that really bothers me about this is the 500 point increment limitation. If I wind up spending, say, $75 on the eShop (maybe a full priced retail game and a $15 eShop game), that nets me 750 points. That means I can redeem a $5 discount on my next purchase, but it also means I'll have 250 points sitting there doing nothing until I spend another $25.


It sounds like a nice bonus if you plan on buying all of your games digitally, but it's definitely not the most cost effective thing in the world. If you were looking forward to this simply to save money, physical purchases might be the way to go. If you're planning on going digital anyway, then yeah, I guess this is a nice bonus - as long as you don't mind having to keep spending more money to reach those 500 point increments.

TJ SpykeNovember 05, 2012

Most reward programs are the same way, including Best Buy's Reward Zone program (you get 1 point for every $1 you spend, and when you reach 250 points/$250 you get a $5 gift certificate). It's just a bonus.

pokepal148November 06, 2012

Guess i cant put VC for this
that is what i was going to do

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