EA Sports will soon adopt the "Rock Band peripheral strategy," while keeping in mind that this strategy cannot "raise that barrier of entry and accessibility."
During a lecture at the Paris GDC,Vice President of EA Sports David McCarthy discussed the future of EA Sports titles on the Wii platform. According to McCarthy, peripherals are a step forward for the company's sports titles provided they do not "raise that barrier of entry and accessibility."
McCarthy mentioned the success of Rock Band and its "great peripheral[s]" but also recognized the corresponding higher price tag for consumers. With all things considered, it would be reasonable to expect that the upcoming EA Sports peripherals will be bundled with little to no additional cost in order to avoid hindering consumer accessibility.
McCarthy concluded that "you'll see games using that Rock Band peripheral strategy from EA Sports, even within the next 12 months."