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SNK's US Subsidiary Changes Name

by Jonathan Metts - December 17, 2004, 1:26 pm PST
Total comments: 14 Source: Press Release

The name "NeoGeo" becomes a thing of the past; fans of Magician Lord cry on the inside.

SNK NEOGEO USA CONSUMER CORPORATION Changes Name to

SNK PLAYMORE USA CORPORATION

Name change brings division in line with parent company consolidation

WALL, NJ. - December 17, 2004 - SNK NEOGEO USA CONSUMER CORPORATION, the US publishing arm of the SNK PLAYMORE CORPORATION, announced today that effective immediately they will be known as SNK PLAYMORE USA CORPORATION to better facilitate worldwide recognition. The name change brings the US division in line with its Japanese parent company, SNK PLAYMORE CORPORATION, which consolidated all of its divisions worldwide under one brand on November 15, 2004.

"The name may have changed, but the business model remains the same," said Ben Herman, president of SNK PLAYMORE USA CORPORATION. "SNK is and always will be about bringing great games to the marketplace."

All communication will be updated with the new name. The new website is http://www.snkplaymoreusa.com.

About SNK PLAYMORE USA CORPORATION

Over the past 15 years, SNK has published classic arcade titles such as THE KING OF FIGHTERS, BASEBALL STARS, METAL SLUG, SAMURAI SHODOWN, and FATAL FURY on a wide variety of home gaming and handhelds systems. You can find more information about SNK Playmore USA CORPORATION games at www.snkplaymoreusa.com.

Talkback

Ian SaneDecember 17, 2004

I just realized that the original SNK died, Sega went third party, and Microsoft entered the console business all in 2001. I think we have an official time period for when the game industry turned to crap.

PaLaDiNDecember 17, 2004

"I think we have an official time period for when the game industry turned to crap."

I'm sorry, no time period in which Metroid Prime 1 and 2 were released qualifies as crap.

Ian SaneDecember 17, 2004

"I'm sorry, no time period in which Metroid Prime 1 and 2 were released qualifies as crap."

But a period where they are soundly ignored by the general public does.

PaLaDiNDecember 17, 2004

Well, you got me there.

In that case though, I nominate 1998 as the year the gaming industry turned to crap. Grim Fandango selling badly is the worst crime that has ever been perpetrated by any coalition of gamers to roam the Earth.

bubicusDecember 17, 2004

Ah, but Fallout 2, Starcraft, and Half-Life all came out in 1998, as well as Grim Fandango. That was a darn good year, actually.

NinGurl69 *hugglesDecember 17, 2004

YOU FORGOT ZELDA OOOT!! ?

OMG

PaLaDiNDecember 17, 2004

"Ah, but Fallout 2, Starcraft, and Half-Life all came out in 1998, as well as Grim Fandango. That was a darn good year, actually."

"YOU FORGOT ZELDA OOOT!! ?"

I don't care. It's a simple equation. Grim Fandango selling badly => game industry = crap.

Let me add for the record that I love all those games. They just don't make up for Grim selling badly. That was like a stab to my heart, leaving me a broken soulless shell.

MaleficentOgreDecember 17, 2004

almost as bad to you as beyond good and evil not selling is to me. *locks self in room from depression*

KnoxxvilleDecember 17, 2004

GIV mE TEH BASEBALL STARS!!!...for DS preferably......

couchmonkeyDecember 18, 2004

Woah, earth-shattering news. LOOK OUT EVERYONE, I'M ADDING A NEW MIDDLE INITIAL TO MY NAME!

As for the crudification of the gaming industry, don't lose heart! For every Alien Hominid, there are a dozen Charlie's Angels. Cruddy games may become more and more prominent, but they won't win the day.

NephilimDecember 18, 2004

Playmore dont support Nintendo anyway......
only games on Nintendo are on gameboy advance and there only there cause they were licenced out games

compared with the other 20 games they have published in the last year and the next few months (the online KOF's)
its been pretty poor

S-U-P-E-RTy Shughart, Staff AlumnusDecember 18, 2004

Every good arcade game came out in 1998 am I rite

DjunknownDecember 19, 2004

This is like when Sean "Puff Daddy" Combs decided to change his name to "P.Diddy". Are the peasants rejoicing yet?

No matter the name, it seems SNK is a shadow of its former self. They've got balls to mention Samurai Shodown, yet they STILL haven't released part 5 in the U.S in any legal shape,way or form.

Gone is its independent, in-your-face-we-give-a-rat's-ass-about-the-mainstream of yesteryear. Oh well, I guess I'm just mad that SNK sparsely puts out games for the big N.

Bartman3010December 20, 2004

Wait, SNK of Japan is gone...but theres a US division now?

Are they making real new games (Other than Metal Slug Advance) or reusing animation and arranging things to make them look new?

Oh wait...

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