Majesco's 'BloodRayne' Goes Hollywood as Boll KG Acquires Film Rights to Popular Video Game Franchise; $30 Million Budget to Back Hollywood's New Femme Fatale

EDISON, N.J.--(BUSINESS WIRE)--Sept. 4, 2003--Continuing its strategy of developing cornerstone franchise properties with widespread commercial appeal, Majesco, one of the fastest-growing publishers of interactive entertainment software, today announced a deal that will take their popular action/horror video game, BloodRayne to the silver screen. Vierte Boll Kino Beteiligungs-GmbH & Co. KG (Boll KG), the production company responsible for several film adaptations of video games including Alone in the Dark and House of the Dead, has purchased the theatrical film and merchandise rights for the game.

Executive producer and director Dr. Uwe Boll, expects to begin filming BloodRayne sometime in 2004 and estimates a budget in the $30 million range. Shawn Williamson (White Noise, Alone in the Dark) of Brightlight Pictures is set to produce.

"BloodRayne is one of the select interactive entertainment franchises that transcends the video game genre and appeals to mainstream entertainment audiences," said Jesse Sutton, President of Majesco. "With its unique blend of action, horror, and sex appeal, BloodRayne contains major crossover potential and we are continuing to explore additional licensing opportunities."

"We think BloodRayne is a dynamic, compelling anti-hero and a contemporary, smart standard bearer for the genre" says Boll from the set of Alone in the Dark, currently wrapping production with Brightlight Pictures in Vancouver with Christian Slater, Tara Reid and Stephen Dorff. "We look forward to bringing her--and the game--to life on film."

Williamson adds, "I'm looking forward to continuing my collaboration with Uwe, and to continuing to build Brighlight's reputation in producing terrific entertainment with these films."

Originally released for console on October 2002, with a PC release scheduled for September 9 of this year, BloodRayne features the sexy, supernatural, huntress BloodRayne, an unholy breed of human and vampire. An explosive force with gymnastic dexterity and an intense lust for blood and action, BloodRayne was raised and trained by a secret agency to hunt down and eliminate supernatural threats around the globe.

Consumers looking for more information on BloodRayne can visit the official Majesco site at www.BloodRayne.com. The site contains movies and screen shots from the game; additional background on the interactive world's most deliciously wicked hunter of evil; unique downloads and other special features.