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Future US to Publish Nintendo Power

September 20, 2007, 1:35 pm EDT
Total comments: 44

The magazine giant will take over Nintendo's official magazine, starting next month.

NINTENDO AND FUTURE US TEAM TO PUBLISH NINTENDO POWER MAGAZINE

Nintendo partners with country's premiere young men's media company to produce one of gaming industry's most well-regarded magazines

South San Francisco, CA (September 19, 2007) - Nintendo and Future US, Inc., the leading publisher of cutting-edge special interest magazines and Web sites, announced today that they are teaming up to publish Nintendo Power® magazine, which has offered millions of Nintendo fans a comprehensive mix of tips, tricks, reviews, maps and strategies each month for nearly 20 years.

Future US will produce the title, which was formerly produced in-house by Nintendo of America Inc. Future US will also produce the magazine's Web site, www.nintendopower.com.

"By teaming with Future US, Nintendo is ensuring the continued growth of the magazine's circulation and bringing even greater value to Nintendo enthusiasts," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "The team at Future will carry on the quality and traditions of Nintendo Power, and the magazine will now be available at more newsstand locations than ever before."

The first full Future US-published issue of Nintendo Power will be the December 2007 edition (volume 222), on sale in October. Initial circulation will be 300,000 copies, with the magazine continuing to ship to subscribers monthly, with an additional holiday bonus issue each year.

Nintendo Power is a pioneering title within the video gaming category and was first published in 1988. Nintendo Power covers all Nintendo gaming systems (Wii™, Nintendo DS™ and Game Boy® Advance) and their associated first-, second- and third-party software. Featuring in-depth previews, reviews of all the latest games, tons of codes, and plenty of late-breaking news, Nintendo Power is perfect for both the novice gamer and the veteran player. Future US's parent, international special-interest media company Future plc, also publishes the official Nintendo magazine in the United Kingdom.

"We are honored to be selected as the new publisher for an industry touchstone like Nintendo Power," says Future US's President, Jonathan Simpson-Bint. "This is an opportunity for Future to use its core competencies - great editorial, deep knowledge of young men's lifestyles and technical expertise - in service of one of the world's great entertainment brands. We couldn't be more excited to get started."

About Future US

Future US is a leading publisher of cutting-edge special interest magazines (Official Xbox Magazine, PSM Magazine, PC Gamer, Maximum PC, Mac|Life, Pregnancy, Future Snowboarding Magazine, Guitar World, and Revolver) and websites (GamesRadar, gloob.tv, and Next Generation) which sell in excess of 2.1 million and reach more than 3.5 million unique visitors per month. Future's publications reach a young, active, affluent audience and rank 12th among audited newsstand publishers in gross newsstand revenue.

Future US is based in the San Francisco Bay Area, with offices in New York, Los Angeles and San Diego.

Talkback

cubistSeptember 20, 2007

So...what about the writers? Is it the same staff?

I hope they don't change much, the magazine improved dramatically over the past few years and I don't want them to screw that up.

NinGurl69 *hugglesSeptember 20, 2007

They need to come up with better free gifts and media. In fact, the print magazine should just be dropped and turned into a subscription Wii Channel or, gasp, a decent website.

UncleBobRichard Cook, Guest ContributorSeptember 20, 2007

I disagree. I like having the magazines for bathroom reading.

that Baby guySeptember 20, 2007

And he likes to show them off to the ladies.

MashiroSeptember 20, 2007

Best Gaming Magazine Ever:

The Official Dreamcast Magazine

GoldenPhoenixSeptember 20, 2007

Quote

Originally posted by: Mashiro
Best Gaming Magazine Ever:

The Official Dreamcast Magazine


I was SOOOO mad when they cancelled Dreamcast Magazine, I had just renewed the month before and then they canceled it, didn't get my money back either.

MashiroSeptember 20, 2007

Quote

Originally posted by: GoldenPhoenix
Quote

Originally posted by: Mashiro
Best Gaming Magazine Ever:

The Official Dreamcast Magazine


I was SOOOO mad when they cancelled Dreamcast Magazine, I had just renewed the month before and then they canceled it, didn't get my money back either.


They sent me a letter and said I would be getting PSM magazine till my subscription ran out . . . pretty lame but at least I got something I guess.

Still, best magazine ever right?

Quote

Originally posted by: Mashiro
Best Gaming Magazine Ever:

The Official Dreamcast Magazine


That was such a great magazine, I never got around to subscribing but I think I bought all but a few of them at the newsstand.

DjunknownSeptember 20, 2007

Maybe this is why they shut down the Nsider forums? That way, Future US will set up their own forums a la 1up or Gameinformer...

Smash_BrotherSeptember 20, 2007

No offense to Nintendo Power, but who still reads magazines when you have the internet? (other than on the toilet, I mean)

SarailSeptember 20, 2007

I love my Nintendo Power magazines. I hope the writers get to stay, though. I'm gonna miss that blue slime if they take it away... face-icon-small-sad.gif

Michael8983September 21, 2007

I love NP too but, let's face it, magazines are obsolete in the internet gaming age.
The only thing it offers that NWR doesn't is a nifty pull-out poster each month and the occassional sticker collection.
Personally I think Nintendo should make the magazine ALL posters and stickers. I'd cover the whole house!

Magazines still get exclusives, magazines do bigger features, and, most importantly for me, magazines make it much easier for a game I'd never heard of to catch my eye. I have probably about a dozen game sites in my RSS reader, but I generally ignore stuff about games I haven't heard of or don't have any interest in. I generally read, or at least look at, everything in the magazines I get, and I find things that I would have otherwise missed.

Oh, and Rachtman: Alan (the blue slime) hasn't written for NP in quite a while.

UncleBobRichard Cook, Guest ContributorOctober 12, 2007

Dear Nintendo Power subscriber,

We’re excited to inform you that Nintendo has partnered with
Future US, Inc. to publish Nintendo Power starting with the December
issue, Vol. 222! If you don’t know Future US by name, then you may be
familiar with some of its other industry-leading magazines, which
include PC Gamer, Official Xbox Magazine, and Playstation: The Official
Magazine.

What does this partnership mean to you? Not much, really. Most
importantly Canadian and U.S. subscribers will continue to receive
Nintendo Power with no gaps in your subscription.

You will receive issues each month until your current 12 issue subscription
is fulfilled. Subscription renewals (and new subscriptions) will be
offered for $19.95 in the US and $27.95 in Canada (payable in US Funds)
for 12 issues, and Future US will be sure to let you know in advance when
it’s time to renew so you won’t miss a single issue.

And what about the magazine’s content? The editorial team at Future US
will continue to work very closely with Nintendo to provide the same
high-quality magazine that readers love. In addition, Future US plans
for a bigger and better nintendopower.com. Over time, the Nintendo Power
staff will look for ways to evolve and improve every aspect of the
magazine.

We would also like to reassure you that Nintendo will continue to protect
your personal information in the manner we always have. Future US will
utilize subscriber information only for the servicing of Nintendo Power
subscriptions and is committed to following Nintendo’s high standards in
regard to privacy when handling your personal information.

After October 15, 2007, if you have a question relating to your
subscription, please contact Future US at:

Nintendo Power
Customer Care
PO Box 5770,
Harlan, IA 51593

or send an email to Nintendocustserv@cdsfulfillment.com, or call
1-866-941-8368.

You can also send letters, art, and photos to nintendopower@futureus.com.

Thank you and we hope you continue to enjoy Nintendo Power for many
more years.

Sincerely,

Nintendo of America Inc.

vuduOctober 15, 2007

Does that mean you won't continue to get your subscription until 2017?

that Baby guyOctober 15, 2007

UncleBob can't wait to get all those offers to subscribe to OPM, OXM, and PC Gamer!

But seriously, here, why would Nintendo choose someone that does so much work with their competitors? Besides Nintendo was always higher quality than those magazines Future US made, too. If I were you, I'd anticipate a steep drop in quality with twenty pounds of extra Nintendo bias in each issue.

Ian SaneOctober 15, 2007

I think seperating Nintendo Power from Nintendo is a good idea. Now we all know "official" mags for a console maker is just a glorified ad. But Sony and MS managed to do it in a way that seemed less obvious to stupid people. Somehow it's like having a different company making the mag makes it seem like a bigger deal? Like if people who aren't employees of the company are willing to dedicate effort to making a magazine covering your product it must be good? Like Nintendo isn't a big enough deal to get a mag unless they make it themselves? I don't know but Nintendo Power always seemed to lack cred in comparison.

Another thing that might be better is that with all the mags by the same company then they'll all likely get the same distribution. I don't see NP in stores as much as the other mags which again gave the impression that somehow Nintendo's inferior mag covering their inferior console didn't attract as much interest so you didn't see it in as many stores. All this is kind of too late now since Nintendo's made a comeback and the time for a serious NP shakeup was last gen but it's a good idea nonetheless.

Though I guess this isn't so great if you actually READ Nintendo Power. To me it's just the same shilling, different shill.

Nintendo power didn't shill. You'd think they would but they didn't. They were great... *sigh*

CericOctober 15, 2007

When Nintendo Power lost the Comics they Lost More then Just Comics. BRING BACK NESTER!!!!

UncleBobRichard Cook, Guest ContributorOctober 15, 2007

Don't the official PS and XB mags come with demo discs in every issue? face-icon-small-smile.gif

MashiroOctober 15, 2007

Official DC magazine had a demo disc in many of their issues (I still have every single one of them) <3

GoldenPhoenixOctober 15, 2007

Quote

Originally posted by: Mashiro
Official DC magazine had a demo disc in many of their issues (I still have every single one of them) <3


Official DC Magazine was the best, I miss it! Anyway I am actually looking forward to getting the new NP to see what it is like.

that Baby guyOctober 15, 2007

I think they'll rename it. In about a year, we'll see Official Nintendo Magazine, with "Nintendo: Great Developer or Greatest Developer?" as the cover story of at least every other issue.

UncleBobRichard Cook, Guest ContributorOctober 15, 2007

From Nintendo's Webstore:

Quote

Officially licensed Player's Guides are being published and distributed by Prima Games. Please visit www.primagames.com for more information on Player's Guides for newly released games.


No more Nintendo Power Player's Guides either? face-icon-small-frown.gif

Quote

Originally posted by: UncleBob
From Nintendo's Webstore:

Quote

Officially licensed Player's Guides are being published and distributed by Prima Games. Please visit www.primagames.com for more information on Player's Guides for newly released games.


No more Nintendo Power Player's Guides either? face-icon-small-frown.gif


This is the REAL tragedy.

MashiroOctober 16, 2007

Wait . . .

people still BUY players guides?

Ian SaneOctober 16, 2007

"Don't the official PS and XB mags come with demo discs in every issue?"

I'm sure NCL will put the kibosh on such an idea. NCL hates demo discs. Industry standards, customers wanting it, and Sony and MS proving it's a good idea be damned. In fact I wouldn't be surprised if the real reason they hate it is because Sony did it first and made it popular.

UncleBobRichard Cook, Guest ContributorOctober 16, 2007

Lack of official Player's Guides confirmed. Well, Prima will now publish "Officially Licensed" Player's Guides... How sad. face-icon-small-frown.gif

GoldenPhoenixOctober 16, 2007

Hasn't Prima been publishing the Official guides for awhile now? I swear the Metroid Prime 3 guide is Prima published.

UncleBobRichard Cook, Guest ContributorOctober 16, 2007

Prima has been publishing "Officially Licensed" guides for awhile... Nintendo made guides as recently as Diamond and Pearl...

I think the Zelda: TP guides were Prima... /sad

GoldenPhoenixOctober 16, 2007

Sad? I prefer Prima over the Nintendo ones.

UncleBobRichard Cook, Guest ContributorOctober 16, 2007

Prima made an officially licensed guide for Twilight Princess - But Nintendo Power also published an official guide (You could get it, the soundtrack CD and the one year subscription to Nintendo Power for $20).

Prima guides aren't bad, but I tend to get the guides that I do more for a "collector" reason (although I know they won't likely increase in value or anything). Nintendo Power guides are typically printed on a higher quality stock with much brighter colors and just overall tend to have a much better presentation.

GoldenPhoenixOctober 16, 2007

Quote

Originally posted by: UncleBob
Prima made an officially licensed guide for Twilight Princess - But Nintendo Power also published an official guide (You could get it, the soundtrack CD and the one year subscription to Nintendo Power for $20).

Prima guides aren't bad, but I tend to get the guides that I do more for a "collector" reason (although I know they won't likely increase in value or anything). Nintendo Power guides are typically printed on a higher quality stock with much brighter colors and just overall tend to have a much better presentation.


Did you get that SE of Zelda: TP with the leather like binding and gold pages? That was a cool guide.

Well, either way, it seems no one makes guides the quality of the LTTP guide or Earthbound guide anymore.

UncleBobRichard Cook, Guest ContributorOctober 16, 2007

I still miss ones like the NES Game Atlas... That thing rocked.

Quote

Originally posted by: GoldenPhoenix
Did you get that SE of Zelda: TP with the leather like binding and gold pages? That was a cool guide.


It was nice, but way overpriced. Aside from the hardcover, it was pretty much "almost" the same quality of what Nintendo Power guides are, just about $15 more...

They did a special edition Phantom Hourglass guide as well, but, again, way overpriced...

GoldenPhoenixOctober 16, 2007

I have to respect those guys who write the guides, I would go insane doing stuff in that much detail in the games!

MashiroOctober 16, 2007

Quote

Originally posted by: UncleBob
I still miss ones like the NES Game Atlas... That thing rocked.


Was that like the original players guide with tons of games in one guide?

I think I still have a few of those laying around, those books were awesome!

GoldenPhoenixOctober 16, 2007

Quote

Originally posted by: Mashiro
Quote

Originally posted by: UncleBob
I still miss ones like the NES Game Atlas... That thing rocked.


Was that like the original players guide with tons of games in one guide?

I think I still have a few of those laying around, those books were awesome!


Hmmm I think I have one of those SOMEWHERE, especially since I am a pack rat and don't throw any of my old stuff away.

CericOctober 16, 2007

I have the NES Atlas I used it a lot to say the least.

UncleBobRichard Cook, Guest ContributorOctober 16, 2007

I ended up having to bring my NES Atlas in and having it rebound with one of those plastic ring things... I used that thing so much... face-icon-small-smile.gif

that Baby guyOctober 16, 2007

I know I have that somewhere. That was probably before I could read well. Those were great days. I used to always get a players guide by resubscribing, even if it wasn't time to. The one year deal was actually the best, since Player's Guides cost about $10 then. In fact, if I ever lost an old player's guide, I could always get a new copy with that method. I was able to get a hold of a replacement FFIII, Chrono Trigger, and Super Mario RPG guide that way. If anyone is actually interested in old guides like those, I'd recommend calling NOA now about a subscription, and see if you can't get one before it's too late, whenever that will be. I'd say the time is near, if not already past, but it's worth a shot if you like that kind of thing.

UncleBobRichard Cook, Guest ContributorOctober 16, 2007

Nope... You can no longer subscribe to Nintendo Power through Nintendo.

You can order back issues (from before the Future buyout/takeover/whatever) and non-Prima Player's Guides, but that's it.

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