"First time ever in the computer games industry," claims the CEO of Some Research & GameVision Europe. Also, the Wii exhibits a 50-50 split between genders.
At the NLGD Festival of Games, Sean Dromgoole, CEO of Some Research & GameVision Europe, delivered the keynote speech and unveiled his research in the demographic use of video game consoles across the continent.
Analysts may be unnecessary to confirm that the PlayStation 3 and Xbox 360 continue to appeal to the traditionally heavy male demographic, but Dromgoole's analysis of the demographic use of the Nintendo systems turned up historic results. "The Wii is almost fifty-fifty male and female usage" he said, "and the DS, for the first time ever in the computer games industry, [is] a primarily female platform on which to game." He also concluded the DS is "very much a young person's platform."
However, Dromgoole spotted a potential problem: "Some developers who make games don't like to hear that - but that is the truth of the matter: it is a primarily female platform."
