POP CUTIE! Street Fashion Simulation will feature a diverse mix of Tokyo street style and cosplay, along with player's original creations. Simulation gameplay consists of running a clothing store and spotting the latest trends to gain notoriety in the industry. "As the game's shop owner you'll compete against rival designers, hire models and staff, design new items, all in search of the ultimate fashion trend," said Amos Ip, Senior Vice President for KOEI Corporation.

Play begins in a flea market, but after taking to the streets, players spot the latest trends and translate them into what sells. With hard work and an eye for fashion, players build their own shop where all the street style trendsetters stop to shop. Contests called "Fashion Battles" will determine your ranking among the city's fashion set. Local Wi-Fi play allows two players to have their own "Fashion Battles."

POP CUTIE! Street Fashion Simulation will be available in September.

POP CUTIE! STREET FASHION SIMULATION™ BRINGS STREET STYLE TO THE NINTENDO DS

KOEI gives fashion trendsetters control of the streets with a shop management and style simulation game exclusively for the Nintendo DS this September 2008.

Burlingame, CA - June 16, 2008 - KOEI, recognized worldwide as the premier brand of strategy and simulation games, announced today that the company is preparing to bring POP CUTIE! Street Fashion Simulation™ to North America this September 2008. The game will be available exclusively for the Nintendo DS.

"POP CUTIE! Street Fashion Simulation brings together an eclectic mix of Tokyo street style, cosplay (costume play), fashion design and trend hunting to create a game that's part retail management simulation and part style exploration," said Amos Ip, Senior Vice President for KOEI Corporation. "As the game's shop owner you'll compete against rival designers, hire models and staff, design new items, all in search of the ultimate fashion trend."

About POP CUTIE! Street Fashion Simulation

POP CUTIE! Street Fashion Simulation is a game where players manage the day-to-day happenings of their very own fashion boutique. They'll hire models and assistants, choose the look and music for their shop, run the cash register and even place magazine ads. Best of all, they'll take to the streets and meet different characters in search of up-and-coming trends. Players will then use this inspiration in their studios where they'll create new clothes, accessories and even hairstyles. However, other shop owners are also prowling the streets looking for the next big thing.

Players will start the game as an independent designer with a small shop at a flea market. As players progress, they'll move into larger boutiques. The competition against rival shop owners culminates in a 'Fashion Battle,' where a panel of judges will decide if a player's style has enough cute or enough cool to become all the rage.

By gathering 'images' from people on the street and combining them, players will create clothing lines ranging from the conventional to the most outrageous trends from the streets of Tokyo. A simple touch interface allows players to consider color and shape combinations on the bottom screen while reviewing the actual design on the upper screen. Using Nintendo DS Multi-Card Wireless Play, up to two friends can challenge each other in fabulous Fashion Battles.

Developed by KOEI Co., Ltd, POP CUTIE! Street Fashion Simulation is for 1 to 2 players. This game is not yet rated by the ESRB.