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Genius Products to Distribute Line Rider

March 10, 2008, 5:36 pm EDT
Total comments: 6

Wii and DS versions to arrive in stores this summer.

GENIUS PRODUCTS LLC EXPANDS ITS OFFERING WITH PUBLISHING AND DISTRIBUTION OF VIDEO GAMES

The First Release, LINE RIDER™, Expected to Hit Shelves Summer 2008

Entry into Video Games Leverages Existing Distribution Channels and Management Expertise

SANTA MONICA, Calif—March 10, 2008--Genius Products, Inc. (OTCBB: GNPI) "The Company" announced today its expansion into the publishing and distribution of video games. Genius' management team has extensive experience in the video game industry and this growth opportunity is an example of how the company is increasing revenue and earnings growth through new and expanding brand and content partnerships as well as co-productions.

"Our management expertise in the development, marketing and distribution of video games creates a tremendous growth opportunity for Genius", said Trevor Drinkwater, President and CEO of Genius Products. "As planned, this marks the beginning of our entrance into the fast growing and exciting interactive software category and the expansion of our distribution expertise in multiple entertainment-based product categories."

Stephen K. Bannon, Chairman of Genius Products said, "In 2008, we enter phase two of our aggressive growth strategy which will focus on revenue growth and improvements in margin through brand and content partnerships, content production, intellectual property ownership, and the acquisition of additional revenue streams. Our planned entry into video games is a great example of value creating, higher margin opportunities we will continue to aggressively pursue in 2008 and beyond."

The Company plans to offer a number of new game titles in 2008 across a variety of gaming genres. The initial product, anticipated to hit shelves in the summer of 2008, is Line Rider™. Based on the Internet phenomenon and developed by InXile, Line Rider is built upon the simple premise of what happens when a boy and his sled are sent traveling along in a world drawn by the player. With a fan base for the original Internet game numbering over twenty million, the new Line Rider games from Genius Products for Wii™, Nintendo DS™ and PC will take players far beyond the original game with new game modes, new riders, new community features and new creative tools. Offering the ability to create and share gameplay like no game before it, the only limits of Line Rider are the laws of physics and the player's own imagination.

In Line Rider, the sled-stealing scumbag Chaz is up to no good and only you, as the clever and cunning Bosh, can defeat him. For Bosh to save his true love Bailey, players must solve over 40 mind-bending puzzles created by the #1 Line Rider player in the world, TechDawg. Players can also create their own puzzles and story-telling masterpieces and share them on the Internet by posting on sites such as YouTube, Facebook or the official Line Rider Web site

www.linerider.com.

"Over the past few years, we have built one of the preeminent distribution platforms and assembled one of the leading teams in the home entertainment industry. We are well positioned to deliver record revenue, operating cash flow and earnings by fully exploiting our platform," stated Mr. Stephen K. Bannon.

Talkback

Woah, they took Line Rider and stuck a Donkey-kong-esque save-the-damsel story in it!

UltimatePartyBearMarch 11, 2008

I'm not surprised they added puzzles, but 40 seems a little low.  The free-play modes (and I assume there will be one) had better be fleshed out to be worth money.  They need better editing tools, like a way to create curves, and a system for forcing your lines to stay safely traversable by the rider if you so choose to prevent the annoying draw-test-delete cycle that kills my enthusiasm in the web version.

vuduMarch 11, 2008

Distribute?  I was under the impression that this was going to be a WiiWare title.  What the heck.

Nick DiMolaNick DiMola, Staff AlumnusMarch 11, 2008

I agree with everything PartyBear said. Line Rider seems so awesome, however, making it so that the sled travels along the lines perfectly and doesn't shoot off is so damn annoying.

redgiementalMarch 12, 2008

Wouldn't it take all the challenge away from the game if you couldn't make mistakes and make it impossible?

UltimatePartyBearMarch 12, 2008

I suppose in a way it would, but when the "challenge" consists of trial and error for ten minutes, it's not really a challenge worth preserving.  I played the demo a lot, and it gets extremely frustrating trying to keep the rider from face grinding on curves at high speed.

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