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iQue Doing Well in China

by Steven Rodriguez - December 21, 2003, 7:12 pm PST
Discuss in talkback! Source: http://biztech.nikkeibp.co.jp/wcs/leaf/CID/onair/b...

Nintendo's odd little gaming device is selling well in some of China's major cities.

The iQue Player, Nintendo's crack at an anti-piratable gaming device in China, is selling well in the country that is known for producing pirated games. Major Eastern Chinese cities such as Shanghai and Guangzhou were the first to offer the product to consumers, and Nintendo wants to distribute the product further into China, eventually hoping to have the product available in "thousands of stores."

The iQue uses proprietary media cards that slide into the controller-shaped player, and is Nintendo's best effort in trying to prevent illegal copies of their games being distributed in China. Sony was planning on releasing the PlayStation 2 in China this past Saturday, but decided against it at the last moment, citing an "unfavorable environment," one that Nintendo and the iQue seem to be doing well in.

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