OK Go Music Video Headed to 3DS via System Update

3DS

by Andy Goergen - March 24, 2011, 6:23 am EDT
Total comments: 8 Source: (Press Release)

The Nintendo 3DS gets its first 3D video content by way of system update.

The music video for "White Knuckles" by OK Go will be available to watch in 3D on the Nintendo 3DS if users perform a system update. Despite the fact that the system does not launch until Sunday, the system update is already live.

The video, like most of OK Go's recent music videos, was shot in a single take in both 2D and 3D. The video features many dogs doing tricks, and some interesting stacking of plastic bins. The Nintendo 3DS is one of the first avenues that the 3D version of the video has been made available in.

No other details have been made clear, regarding the system update. The update is meant to "enhance the communication features of the Nintendo 3DS system".

PRESS RELEASE

OK Go's 'White Knuckles' Music Video Jumps onto 3DS - in 3D

March 24, 2011

The new nintendogs™ + cats game won't contain the only furry animals running around the Nintendo 3DS™ system when it launches on March 27. Users who perform a system update will get access to a 3D version of the "White Knuckles" music video by OK Go. The single-take video, which features a bevy of adorable rescue dogs (and one goat), has been viewed more than 9.3 million times on YouTube. OK Go is known for its creative, one-of-a-kind videos, and the glasses-free 3D technology of Nintendo 3DS creates an entirely new experience by introducing a new dimension to the dogs and band members.

"We shot the 'White Knuckles' video in 2D and 3D at the same time, but until now, there hasn't been much opportunity for people to see the 3D version," said Trish Sie, the video's Grammy-winning director. "I'm fired up for people to watch the video again with Nintendo 3DS and experience it in a whole new way. This opens up all kinds of creative opportunities."

The recommended system update, which is now available, also enhances the communication features of the Nintendo 3DS system. To perform the update, users simply start the "System Settings" from the Home Menu, select "Other Settings" and scroll the page right to select "System Update."

Nintendo 3DS launches in the United States on March 27 at a suggested retail price of $249.99. For more information about Nintendo 3DS, visit http://www.nintendo3ds.com.

Talkback

OblivionMarch 24, 2011

While the actual video doesn't interest me, this makes me hopeful of more video content.

TurdFurgyMarch 24, 2011

I like where this is going.

LittleIrvesMarch 24, 2011

Ha. This is so weird. A System Update... before the system even launches? Strangely, I'm excited to see what these short videos look like on the 3DS. If they can keep a consistent stream of mini-content like this coming in, I think it's a very cool little bonus feature that many aren't considering when they evaluate the new handheld.
Although I thought the SpotPass was supposed to make updates like this easier, even automatic? Or will some be automatic, while others you'll need to manually go in and click "Update"? I'm thinking less about me, and more about the inevitable buyers of 3DS who can't program their DVR. Very interested to see what happens in the first few weeks/months after launch...

LittleIrvesMarch 24, 2011

Whoa. Note this, from the bottom of the article on Nintendo.com about the system update/music video:

"Please note that the 'White Knuckles' music video is provided for a limited time and may be deleted from your system with subsequent updates" (emphasis mine)

Not sure how I feel about this.

UncleBobRichard Cook, Guest ContributorMarch 24, 2011

Wonder if it's something that can be moved to the SD card...

OblivionMarch 24, 2011

It's already been reported it cannot. It's copywrite protected and cannot be moved. It's probably just an example at how 3D video can work on the sytem.

AVMarch 24, 2011

I hope they also put up the japanese video. y not?

MaryJaneMarch 24, 2011

Maybe the update was originally scheduled as part of the eShop but Nintendo wants to show Hollywood that they have fairly well protected method of content distribution out of the box.

Hopefully this makes use of the Spotpass feature and will be randomly updated with unique and exclusive content (where deletions are based on number or size of videos and it's always oldest first so we can have an idea of when things will be pulled) and if you turn off Spotpass, you can keep what's on the device without interference.

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