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Nintendo Starting to Reverse YouTube Copyright Claims

by Curtis Bonds - June 29, 2013, 9:42 am EDT
Total comments: 68 Source: http://wiiudaily.com/2013/06/nintendo-on-youtube-v...

Let's Play... and let's monetize!

Nintendo has seemingly reversed its stance on claiming copyright and ad revenue on YouTube videos that contain footage of their games.

ZackScottGames, a "Let's Player" who was the first person to bring Nintendo's controversial decision to light, has said that the claims on his videos have disappeared, and he is able to receive ad revenue.

“I saw the revenue return and I had no further claims made on any of my other videos since the news broke," says Zack. "So I took the leap of faith.”

NOA President Reggie Fils-Aime had recently defended the policy at E3, saying “The fans need to understand that we see the issue, we understand the issue, but, right now, all we’ve done is take the first step to protect our IP.” We have not received an official statement from Nintendo, but we will update this story once we do.

Talkback

TJ SpykeJune 29, 2013

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?

AdrockJune 29, 2013

That's kind of what video reviews are. I suppose there are two ways to look at it. You get into a gray area where you have to ask whether they're getting paid because of the game they're commenting on or because of the commentary on the game.

I have no real opinion on this. I typically don't watch those Let's Play videos unless I'm looking for a secret room/item or I just cannot figure out how to complete something and Gamefaqs didn't help.

UncleBobRichard Cook, Guest ContributorJune 29, 2013

Quote from: TJ

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?

Should websites like NWR get to make money from other people's copyrighted work?

Pixelated PixiesJune 29, 2013

Quote from: TJ

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?


It's called value adding. Let Players are not being paid to showcase the content that's already in the game, they're being payed for the content they themselves produce. The people who watch these videos in huge numbers in most cases aren't interested in viewing the games, they these videos to listen to the commentary. The reason Let Players are able to generate ad revenue in the first place is because they are creating value where none existed.

I'm not saying video game companies are wrong in trying to protect their IP, but let's be honest, without the people and personalities producing these videos who would want to watch gameplay of Sonic 06 or TMNT for the NES?

Pixelated PixiesJune 29, 2013

Quote from: Pixelated

Quote from: TJ

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?


It's called value adding. Let Players are not being paid to showcase the content that's already in the game, they're being payed for the content they themselves produce. The people who watch these videos in huge numbers in most cases aren't interested in viewing the games, they watch these videos to listen to the commentary. The reason Let Players are able to generate ad revenue in the first place is because they are creating value where none existed.

I'm not saying video game companies are wrong in trying to protect their IP, but let's be honest, without the people and personalities producing these videos who would want to watch gameplay of Sonic 06 or TMNT for the NES?

Pixelated PixiesJune 29, 2013

Am I going crazy or has someone moved the modify button?

TJ SpykeJune 29, 2013

Quote from: UncleBob

Quote from: TJ

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?

Should websites like NWR get to make money from other people's copyrighted work?

NWR doesn't post 2 hour videos of copyrighted content, adding nothing more than commentary.

UncleBobRichard Cook, Guest ContributorJune 29, 2013

I take it you haven't seen any of CurtDogg's Backlogg?

And why is it you're only concerned with posting two hours worth of copyrighted video?  Screen shots, box arts, sound files, art work, press releases - those are all copyrighted as well...

Quote from: Pixelated

Am I going crazy or has someone moved the modify button?

It only seems to be in talkbacks and podcast discussion.

Pixelated PixiesJune 29, 2013

Quote from: Shaymin

Quote from: Pixelated

Am I going crazy or has someone moved the modify button?

It only seems to be in talkbacks and podcast discussion.


Ahh. Ok.

I keep clicking where 'Modify' is usually situated and end up accidentally quoting myself. It has happened like 3 or 4 times, lol.

smallsharkbigbiteJune 29, 2013

Quote from: UncleBob

I take it you haven't seen any of CurtDogg's Backlogg?

And why is it you're only concerned with posting two hours worth of copyrighted video?  Screen shots, box arts, sound files, art work, press releases - those are all copyrighted as well...

The website name is copyrighted as well :) and honestly NWR has no website without Nintendo content.  I view youtube as a form of video journalism so I think this is a very valid argument on why they shouldn't worry about it unless they try to shut down all fan sites.  I'm sure you can find some let's play videos where they add nothing, then I bet you can find some where they add alot.  Much like the good websites draw people to them, good let's play videos draw people to them. 


It doesn't make sense either.  Video games are not movies.  I want to produce my own interactive experience with them.  If they were movies, yes I can see wanting to shut them down but they aren't.  It's like free advertising for Nintendo products. 

TJ SpykeJune 29, 2013

"Nintendo" is trademarked, not copyrighted. Also, Nintendo allows it because it falls within fair use and is not demeaning. The pics on the site are almost always provided by the publisher. It's not fair use to post 2 hours of video.

UncleBobRichard Cook, Guest ContributorJune 29, 2013

So... BackLogg...?

pokepal148Spencer Johnson, Contributing WriterJune 29, 2013

Quote from: TJ

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?

So the NWR news segment should be shut down?

pokepal148Spencer Johnson, Contributing WriterJune 29, 2013

Quote from: pokepal148

Quote from: TJ

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?

So the NWR news segment should be shut down?

along with any ad revenue from visiting the podcast page and the forums...
I think we'd be down in time for school to start if we followed your advice

nickmitchJune 29, 2013

News is different since Nintendo only has to put out a press release (side note: are those really copyrighted?) and NWR writes up the story and host a site that people like us will check everyday for news and discussions (like this one!).

Screens shots are also released promotionally and are more valuable because of news sites.

UncleBobRichard Cook, Guest ContributorJune 29, 2013

Virtually everything you create is copyrighted the moment you create it.

So, yes, press releases are copyrighted.  This prevents CompanyX from taking CompanyY's press release, swapping the name brand of the product, then releasing it as their own.

As for screen shots - many news/reviews sites create their own screenshots - which would seemingly fall under the same type of copyright as these videos.

TJ - let me ask you this, if you'll ever answer (still waiting for an answer about BackLogg)...  If I use a program, say Microsoft Word, to create a work, say a novel, should that novel be Microsoft's to profit from, since I used their copyrighted program in the process of creating my work?

smallsharkbigbiteJune 29, 2013

Quote from: TJ

"Nintendo" is trademarked, not copyrighted. Also, Nintendo allows it because it falls within fair use and is not demeaning. The pics on the site are almost always provided by the publisher. It's not fair use to post 2 hours of video.

Semantics.  Trademarks are protected as well and Nintendo has reason to keep their trademark strong. 


Doesn't the publisher publish the game?  Isn't any screenshot then released by the publisher?


These let's plays are no-more demeaning than a poor review or an opinion article about Nintendo's lack of creativity or poor choices, etc. 


The video is not the product.  The game is the product.  Literally, someone could show themselves beating the game and I'm not entirely sure why Nintendo would want to limit it.  I think it would be boring as crap and I wouldn't watch it, but I don't see how it would prevent people from buying the product.  I've never thought I would rather go home and watch somebody play Wii U on the internet instead of playing the Wii U. 


There are only 3 reasons to watch online.  1 - See if the gameplay is interesting and if I want to buy it (review) 2 - See how to beat a part in a game I can't figure out 3 - See an ending to a game that I can't/won't beat or has multiple endings and I don't want to play through it again.  There is no watch somebody play  the game in the entirety instead of purchasing.  That's why the analogy to music/movies is a bad one.  You get the entire product when you watch those. 

pokepal148Spencer Johnson, Contributing WriterJune 29, 2013

Quote from: smallsharkbigbite

Quote from: TJ

"Nintendo" is trademarked, not copyrighted. Also, Nintendo allows it because it falls within fair use and is not demeaning. The pics on the site are almost always provided by the publisher. It's not fair use to post 2 hours of video.

Semantics.  Trademarks are protected as well and Nintendo has reason to keep their trademark strong. 


Doesn't the publisher publish the game?  Isn't any screenshot then released by the publisher?


These let's plays are no-more demeaning than a poor review or an opinion article about Nintendo's lack of creativity or poor choices, etc. 


The video is not the product.  The game is the product.  Literally, someone could show themselves beating the game and I'm not entirely sure why Nintendo would want to limit it.  I think it would be boring as crap and I wouldn't watch it, but I don't see how it would prevent people from buying the product.  I've never thought I would rather go home and watch somebody play Wii U on the internet instead of playing the Wii U. 


There are only 3 reasons to watch online.  1 - See if the gameplay is interesting and if I want to buy it (review) 2 - See how to beat a part in a game I can't figure out 3 - See an ending to a game that I can't/won't beat or has multiple endings and I don't want to play through it again.  There is no watch somebody play  the game in the entirety instead of purchasing.  That's why the analogy to music/movies is a bad one.  You get the entire product when you watch those. 

or 4. you happen to enjoy the commentator, which could bring you to 1. or you are a person that wasn't going to buy it anyways

smallsharkbigbiteJune 29, 2013

Quote from: nickmitch

Screens shots are also released promotionally and are more valuable because of news sites.

Social media is now being utilized heavily to market products.  I'm not a big let's play video watcher, but I like to watch reviews online.  Some of them have have hundreds of thousands of views.  That makes the game valuable and doesn't give them the product.  Sure they could use their commentary to rail on Nintendo, but "news" sites do all the time as well. 

SundoulosJune 30, 2013

FWIW, I've watched some of the videos on Zack Scott's youtube channel.  I don't normally watch LPs, but I do find him to be genuinely funny and entertaining.  Thus far, I've watched his videos on Telltale's The Walking Dead and Jurassic Park, as well as The Last of Us.  I guess I sort of enjoy his reactions to getting attacked by dinosaurs or zombies.

In the case of JP, I mostly watched it because it was a way to enjoy the game that I probably wouldn't have bought on my own (due to the reviews about the controls).  I was still curious about it, tbh, but I think I enjoyed it much more by watching Zack's playthrough.

nickmitchJune 30, 2013

Quote from: UncleBob

Virtually everything you create is copyrighted the moment you create it.

So, yes, press releases are copyrighted.  This prevents CompanyX from taking CompanyY's press release, swapping the name brand of the product, then releasing it as their own.

As for screen shots - many news/reviews sites create their own screenshots - which would seemingly fall under the same type of copyright as these videos.

That's weird. A press release is not something I'd ever think of as copyrighted. Good to know.

pokepal148Spencer Johnson, Contributing WriterJune 30, 2013

Quote from: Pixelated

Quote from: TJ

I still don't think fans should get to make money from other people's copyrighted work. You want to get paid money for playing others games and talking about it?


It's called value adding. Let Players are not being paid to showcase the content that's already in the game, they're being payed for the content they themselves produce. The people who watch these videos in huge numbers in most cases aren't interested in viewing the games, they these videos to listen to the commentary. The reason Let Players are able to generate ad revenue in the first place is because they are creating value where none existed.

I'm not saying video game companies are wrong in trying to protect their IP, but let's be honest, without the people and personalities producing these videos who would want to watch gameplay of Sonic 06 or TMNT for the NES?

THIS

CericJune 30, 2013

I wonder if this was the only way for Nintendo to actually see how much they were leaving on the table and decide if that was effective marketing.  If one Let's Player is making $1 Million dollars off revenue then Nintendo be better off doing these in house but, if they make $100 Dollars its an effective marketing tool.  Google probably wouldn't tell them till they took the copyright.  Now that they know they are returning them.  Also a way to allow people to know Nintendo has a recourse if someone goes out of their way to really trash their image through Lets Play.

TJ SpykeJune 30, 2013

Pictures fall within fair use, 2+ hour videos do not. And if they want to upload just a audio file of their commentary, that would be legal and Nintendo would not do anything. Uploading a video makes it violate copyright laws though. If you say people watch for the commentary, then they should be willing to do it without video. If someone would not watch it without video, then they are paying for the video.

EnnerJune 30, 2013

This is a nice surprise.

I wonder if Nintendo only planned to temporarily claim the content ID revenue in order to set some sort of precedent (legal or whatever). Or maybe Nintendo wanted share the revenue somehow but couldn't find an easy way to do it? No, that sounds stupid.

Anyway, nice to see Nintendo picking up some "good image" points by dropping the ad revenue claims.

UncleBobRichard Cook, Guest ContributorJune 30, 2013

Quote from: TJ

Pictures fall within fair use, 2+ hour videos do not.

Says who?  Pictures are protected by copyright law as much as video is.

And you still haven't answered CurtDogg's Backlogg or the example I asked you about above.

I can't imagine why you're avoiding questions that make you uncomfortable.

There is no law that determines what specifically is fair use; it only lays out some factors of its consideration. Fair use is determined on a case-by-case basis in court.

In any case, the points about Nintendo possibly doing this because of Google/Youtube's system is very likely. Youtube's all-or-nothing automated system is pretty inflexible and isn't set up well for this kind of scenario, which has led to all sorts of similar grief. Having dealt with it from both sides, it's a huge mess, and most of that is Google's fault.

pokepal148Spencer Johnson, Contributing WriterJune 30, 2013

Quote from: TJ

Pictures fall within fair use, 2+ hour videos do not. And if they want to upload just a audio file of their commentary, that would be legal and Nintendo would not do anything. Uploading a video makes it violate copyright laws though. If you say people watch for the commentary, then they should be willing to do it without video. If someone would not watch it without video, then they are paying for the video.

isn't a video just a bunch of pictures(which you have already stated fall into fair use) moving in a predetermined sequence (fps) and an audio track(which you have stated is legal)?

Mop it upJune 30, 2013

Hopefully this means that they're going to figure out something in between.

SorenJune 30, 2013

Quote from: TJ

Pictures fall within fair use, 2+ hour videos do not.

Not true. As it's already been stated, fair use is determined on a case-by-case basis. In addition, there have been instances in the past (Betamax case) where copying entire works have been determined as fair use. So there is no exact magic cut-off point where fair use becomes copyright infringement.

oohhboyHong Hang Ho, Staff AlumnusJune 30, 2013

TJ won't have an answer for you UncleBob because he has none. His position never had any real basis other than his own assertion that it was the correct one and that because a big corporation was behind it, it must be right.

Another thing he forgets is that this isn't currently a legal decision, its YouTube(Google) policy and tools. This process is entirely confined within YouTube.

Also it never made sense for Nintendo to capture that money even if it is perfectly legal for them to do so. Even if the person was earning $10000 a month from one of the videos, Nintendo couldn't buy that kind of marketing for $10000 a month. For that much money they couldn't fund one GameCenterGX. By not discouraging this kind of activity, they would have an internet full of GameCenterGX's with social darwinism doing the heavy lifting.

shingi_70June 30, 2013

Cool. Free advertising is never a bad thing for your console.

Did Nintendo ever do anything like this for Twitch?

TJ SpykeJune 30, 2013

I was at work dooboy, so I couldn't give long responses. And I never said video in general is not fair use, but a 2 hour video is not (fair use would be more like 5 minutes).

Curtis is not making money from his streaming his play sessions (and its streaming, not uploaded), that is a key point. I have no problem with these people uploading videos for free (which they should not mind if they are doing it out of love instead of making money), it changes when they want to use someone else's work to make money.

Soren, the Betamax case was specifically about making a copy for your own private use. It's why CD-R's and DVD-R's are legal. It changes if you try to profit from them (i.e. it's illegal for you to make a copy of a movie and then sell it).

UncleBobRichard Cook, Guest ContributorJune 30, 2013

TJ:

A) I asked about BackLogg yesterday.  I hope you haven't been working a long shift since then.
B) Site makes money off of ads shown while the streaming video is playing.
C) Still have never answered the question about using someone else's copyrighted program (i.e.: Word) to create a work (i.e.: novel).
D) Profit isn't the only thing that makes it legal - I can't make copies of a movie and give it away either.
E) Do you think it's fair for Nintendo to profit off someone elses work?
F) You didn't say video is always fair use, but you tried to claim that photos are fair use.  Which is what started that portion of the debate.

TJ SpykeJune 30, 2013

I worked til 10PM yesterday, and went to bed when I got home. I didn't log back online til my lunch break today at 5pm.

He is making money from the ads, which is that company paying him. It's a shady area, but not as bad as the LP.

You use hyperbole to try and make a comparison that is not valid. You would not be making money from the program. It's already been established law that using a program legally to do something illegal doesn't make the program at fault.

I didn't say profit makes it legal or not. Though companies are more likely to ignore you if you do it for free (though companies can, and have, gone after free uses too).

Nintendo is not profiting from someone else's work. They are profiting from their copyrighted video being used. If Company B makes illegal copies of Company A's work, Company A can legally get all the profit Company B made from it.

And someone else brought up the claim that pics used here (or other sites) would be the same, so I said that pics are generally fair use (though if you have hundreds of pics from the same game, that may no longer be considered fair use).

UncleBobRichard Cook, Guest ContributorJune 30, 2013

Quote from: TJ

He is making money from the ads, which is that company paying him. It's a shady area, but not as bad as the LP.

Um...  What the heck do you think the people who make Let's Plays are getting money from?  They get money from ad views/clicks that run before/during/after the video.

Quote:

You use hyperbole to try and make a comparison that is not valid. You would not be making money from the program. It's already been established law that using a program legally to do something illegal doesn't make the program at fault.

So, you're okay with someone using someone elses copyrighted program to create a work that they make money off of?

Quote:

I didn't say profit makes it legal or not. Though companies are more likely to ignore you if you do it for free (though companies can, and have, gone after free uses too).

Heavily implied ("It changes if you try to profit...")

Quote:

Nintendo is not profiting from someone else's work. They are profiting from their copyrighted video being used. If Company B makes illegal copies of Company A's work, Company A can legally get all the profit Company B made from it.

So playing through the game, recording it, and making interesting commentary on it isn't work?

Quote:

And someone else brought up the claim that pics used here (or other sites) would be the same, so I said that pics are generally fair use (though if you have hundreds of pics from the same game, that may no longer be considered fair use).

Pictures are pictures are pictures and they care copyrighted the same.  You don't get to decide what is fair use or not, that is up to the creator of the original material and the courts.

TJ SpykeJune 30, 2013



You are seriously trying to claim using a program to LEGALLY make another program is even comparable to someone willfully violating copyright laws and making money from it? That is just beyond laughable.

Maybe I should have worded it differently, though profit doesn't change legality.

You are not allowed to profit from someone else's work, plain and simple. Playing a game is not work, recording it is not work. Doing commentary? That itself is not illegal, but including video of it IS. If they want to upload just the audio, that is fine.

Ugh, read my comments again. It depends on how much you use. A few pictures is fair use, hundreds is not. Using like 2 minutes of video could be considered fair use, 2 hours would not be. You bring up the creator, and the creator has made it clear how they feel.

UncleBobRichard Cook, Guest ContributorJune 30, 2013

A single picture isn't fair use simply because it's only one photo.  That's not how it works.

Noticed you completely dodged the fact that sites like NWR will show long periods of video and make ad revenue off them, just like Let's Plays.

Playing a game can, in fact, be work.  Recording it *is* work.  If someone is doing it just for fun, there's no need to record it - you're recording it so that *others* can enjoy it.

And, again, you're okay if I take an existing program and use it to create my own work, in spite of the fact that the original program is copyrighted material that someone else created that I'm using in order to create my own work?

UncleBobRichard Cook, Guest ContributorJune 30, 2013

Re: One single photo's copyright - look up Eiselein vs. Buzzfeed.  Still working through the courts, but Kai got a C&D issued against Buzzfeed, forcing them to remove his single image that they used without his permission.

SorenJuly 01, 2013

Quote from: TJ

And I never said video in general is not fair use, but a 2 hour video is not (fair use would be more like 5 minutes).

You need to stop making up numbers because until a legal case is brought on YouTube and Let's Play players nobody has any idea the exact length that would constitute fair use. It could be 5 minutes or 2 hours.

TJ SpykeJuly 01, 2013

Quote from: Soren

Quote from: TJ

And I never said video in general is not fair use, but a 2 hour video is not (fair use would be more like 5 minutes).

You need to stop making up numbers because until a legal case is brought on YouTube and Let's Play players nobody has any idea the exact length that would constitute fair use. It could be 5 minutes or 2 hours.

:facepalm:

I am going on past cases, not specifically YouTube. It doesn't matter, because it sounds like you will only accept it for every individual site.

UncleBobRichard Cook, Guest ContributorJuly 01, 2013

TJ - can you cite any of these "past cases" where a court determined how many minutes/hours of video game footage constituted "fair use" in any aspect?

I'd be interested - as I know back in the day, there were many "unauthorized players guides" put to VHS that would have used significant amounts of video game footage.

TJ SpykeJuly 01, 2013

I will continue looking, but I am having trouble locating them. A large part of it depends how much of the copyrighted work they used, which at 2 hours+ may be too excessive (the more video used, the less likely a court is to side with a defendant).

UncleBobRichard Cook, Guest ContributorJuly 01, 2013

Wait - you said you were going on "past cases", yet now cannot cite any of these cases you've been going off of?

TJ SpykeJuly 01, 2013

I am having trouble finding them at the moment, I was going off of memory.

UncleBobRichard Cook, Guest ContributorJuly 01, 2013

What were some of the details on these past cases?  Like, can you remember specific companies involved?  Defendants?  Any specific game titles?

oohhboyHong Hang Ho, Staff AlumnusJuly 01, 2013

He won't find them because they doesn't exist. Let me quote the full article from which I derive my views on this from. I quote it in full because TJ is known not to bother reading articles from other people even when it bloody well answers the question even if it is from an expert of the relavent field. For those who don't read, the article pretty much says the issue is untested and fluid. There is no absurd arbitary length as TJ asserts that make something "Not Fair Use". In fact length has nothing to do with it. In fact commentary isn't needed to make it fair use. So, please keep making stuff up as per your usual M.O.

Quote:

Yesterday, Gamasutra and other news sources reported on Nintendo's claiming YouTube ad revenues for videos featuring gameplay footage.  Nintendo explained that "for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips."  Apparently, in practice, what this means is that certain YouTubers who were monetizing extended Nintendo gameplay videos will now lose their advertising income stream.  Instead, YouTube will share those revenues with Nintendo.

If you worked to create a video channel and a YouTube subscriber base only to have Nintendo grab your ad revenues, would you be happy about this?  No, you wouldn't.  Zack Scott, a YouTuber with over 200K subscribers, isn't happy.  On his Facebook page, he explains (to a growing chorus of over 8K "likes") that he's giving up on making any more Let's Play videos for Nintendo games: "I love Nintendo, so I’ve included their games in my line-up. But until their claims are straightened out, I won’t be playing their games. I won’t because it jeopardizes my channel’s copyright standing and the livelihood of all LPers."

As Gamasutra reports, other LPers (Let's Play creators) are upset too.  But the claim they make isn't just that they're being deprived of their livelihood.  They also complain, like Scott, that Nintendo is betraying its "fans" and shooting itself in the foot.  A common theme is that Let's Play videos provide "advertising" for Nintendo, building interest in their games and helping to sustain the community of enthusiasts.  (In a similar vein, see this article on game modding by Hector Postigo.)  To put it simply, if Nintendo cuts off Zack Scott's income stream and Scott stops making walkthroughs of Nintendo games, it's Nintendo that loses.

So why would Nintendo shoot itself in the foot?  The answer can be summed up in two words: intellectual property.
As a co-director of the Rutgers Institute for Information Policy and Law, my day job is teaching and researching how intellectual property law applies to new technologies.  I also have a particular affection for the law and business of video games.  So I'm going to break the IP issues here down, as briskly as I'm able, in four component steps: 1) YouTube, 2) copyright, 3) trademark, and 4) IP policy.

1. YouTube

First off, I think it's interesting that much of the media coverage of this situation is simply pitting the Let's Play creators against Nintendo.  This conveniently lets the technological behemoth that is YouTube float in the background in soft focus.  But YouTube should really be front and center in this dispute.  Consider: YouTube created the various "livelihoods" at stake by starting its Partner Program; YouTube orchestrates and directly profits from the advertising monetization of Let's Play videos; it is YouTube's Content ID technology that is helping Nintendo to locate gameplay videos; and finally, Nintendo could never have usurped Zack Scott's ad revenue streams if YouTube didn't enable that action.  YouTube is smack in the middle of this dispute, and it is playing on both sides of the field.

But, in a way, that's a legally mandated position for YouTube, if YouTube wants to stay in the good graces of the copyright regime.  From the standpoint of intellectual property law, YouTube's actions as an intermediary are primarily governed by the rules of the Digital Millenium Copyright Act, and 17 U.S.C. 512(c) in particular.  As an online "service provider" under that statute, YouTube can be shielded from liability for the copyright infringements of its users, but only so long as it complies with the "notice and takedown" requirements of the statute.  This means that when a copyright holder informs YouTube that a particular video infringes its rights, YouTube must "expeditiously" disable public access to that content.  YouTube must also comply with many other requirements of Section 512.  For instance, it must terminate account holders who are repeat infringers and must accomodate "standard technical measures" that relate to copyright policing.
So, essentially, in order to benefit from the "safe harbor" of Section 512, YouTube is required by law to play nice with the copyright industries.  Apparently, in this case, YouTube has made the decision that playing nice means that Nintendo, not Zack Scott, is the rightful owner of the advertising revenues that are generated by Zack Scott's Let's Play videos.  As YouTube states in its monetization policy, "Videos simply showing game play for extended periods of time may not be accepted for monetization."
So YouTube owns its platform and it can run the platform as it sees fit.  But is giving Nintendo the advertising revenue stream here the right call as a matter of copyright law?  That's a tricky question.

2. Copyright

Among the general public, copyright law is an increasingly familiar concept.  Still, that doesn't make copyright "ownership" any less weird as a theoretical matter.  We know what it means to own a physical item, but when we say Nintendo "owns" fictional characters such as Mario, Toad, and Princess Peach, what does that mean? 

From the standpoint of copyright law, "ownership" means that Nintendo has the exclusive right to reproduce and distribute copies of the many works that incorporate those particular characters.  Nintendo also hold the exclusive rights to adapt those works into new forms of media and to "perform" those works publicly.  You can find these and other exclusive rights (there are six in total) in the copyright statute at 17 U.S.C. 106.  In theory, a Let's Play video could infringe upon several of those rights.  The uploaded videos (arguably) reproduce Nintendo's work, perform it publicly, distribute it, and may even create a "derivative work" based on it.

But does that mean that all unauthorized uses of recognizable Nintendo works on YouTube are always infringing?  No.  Indeed, it's notable that, in its statement, Nintendo referred to "Nintendo-owned content, such as images or audio of a certain length."  That's a curious qualification for Nintendo to make as the copyright holder -- why "of a certain length"?  I think Nintendo is probably admitting that short clips of gameplay footage, when used in the context of commentary or criticism, are not subject to Nintendo's exclusive control.  This is because the copyright statute, at 17 USC 107, makes it clear that the public has a right to "fair use" of copyright-protected works.  This means that, without Nintendo's authorization, the public, in certain circumstances, is entitled to use Mario, Toad, and Princess Peach "for purposes such as criticism, comment, news reporting, teaching..., scholarship, or research."

So doesn't that apply directly to Zack Scott?  Isn't a Let's Play video a form of commentary or criticism under Section 107?  Maybe it's even a form of "news reporting" or "teaching"?
Perhaps, but the case law on fair use makes it clear that not all uses of a work in "commentary, criticism, news reporting", etc., will be fair use.  It's certainly possible to use a work and comment upon it, yet to use too much of the work and thereby exceed the protections of the fair use doctrine.  For instance, I could not republish the entire first Harry Potter book with a few additional comments added, and claim that act of reproduction as a legal fair use.  It may be that Nintendo believes game play videos "of a certain length" will be categorically outside the bounds of fair use and should be exclusively within its control.

Nintendo may believe that, but I'm not so sure.  As Zack Scott puts it: "Video games aren't like movies or TV. Each play-through is a unique audiovisual experience." I think that's just right -- the peformance of a video game is something different than a clip from a movie.  It could be argued that footage of original and creative game play -- even extended footage of creative game play -- constitutes a form of "transformative fair use" under copyright law.  A very recent case in the Second Circuit, Cariou v. Prince, might be understood to support this argument.  Following that case, if the aesthetic appeal of a Let's Play video is perceived as fundamentally different than the appeal of the interactive game, fair use might actually exist.

I'm hardly certain that the average federal court would accept that argument, but I do know that such evolutionary twists and turns are common in the law of fair use, which is notoriously unpredictable.  Indeed, I think part of what may be motivating Nintendo's move here is the concern that the unauthorized monetization of gameplay video performance is rapidly becoming the "new normal."  Nintendo may be concerned that if it doesn't assert its copyright interests, courts will ultimately start to accept the practice of monetizing unauthorized game play footage as a conventional form of fair use.  And that sort of rule could have significant repercussions for the emerging North American pro-gaming scene.  (As a point of comparison, see, e.g., T.L. Taylor's discussion of Blizzard's dispute with KeSPA in her new book.)

3. Trademark

Although copyright is the IP language being used by all the parties here, it's worth pointing out that Nintendo's IP rights aren't limited to copyright: Nintendo also claims trademark rights in Mario, Toad, Princess Peach, etc.  (The "Princess Peach" trademark is at Reg. Serial No. 85,497,172, if you want to look it up.)  In theory, trademark law is narrower in scope than copyright law.  Trademark is intended to protect consumers from being deceived about the source of the goods and services they find in the marketplace.  And personally, I don't think most people watching a Let's Play video featuring a Nintendo game are going to be confused about the origin of the video.  In other words, I doubt anyone would presume Zack Scott's videos are the works of an employee working for Nintendo.

However, in recent years, some trademark owners have become much more aggressive about their IP rights.  Some have sued, for instance, filmmakers who make humorous references to their products without authorization.  Statutory expansions in the legal protection of brands, such as the Trademark Dilution Revision Act, may apply to famous video game characters, such as Mario and Luigi.  For better or for worse, many trademark owners feel legally obliged to actively police against unauthorized commercial uses of their brands.  This means that concerns about Nintendo's trademark interests, as well as its copyright interests, may explain Nintendo's efforts to limit the emerging business models of Let's Play monetization.

In summary, while Nintendo may indeed be shooting itself in the foot by grabbing the revenues from YouTube Let's Play creators, it may think this short term sacrifice makes sense in the long term.  Nintendo may be willing to shoot itself in the foot today rather than allow unauthorized monetization to shoot it somewhere closer to the heart in the future.  Nintendo may see today's Let's Play monetization as the tip of a looming user-generated iceberg.  It may view the loss of "free" advertising as preferable to the loss of exclusive control over the performance of its games and its associated brand.

4. Policy

Finally, I'll want to add a brief appeal to you, the reader.  Nintendo might be making a mistake, but it is surely pursuing what it believes is best for its own interests.  But in the context of IP rights in video games, what do you think is in the best interest of the public?  What should be the scope of intellectual property rights in video games?

This isn't just an idle question -- it is a matter that is being debated in Congress right now. The day after Zack Scott complained about Nintendo's YouTube actions, a Congressional subcommittee was considering how copyright law might be better adjusted to our new digital era.  Copyright law is hardly set in stone.  Periodically, Congress rewrites the copyright statute in very significant ways.  It seems that a new balancing of digital copyright law is on the horizon in coming years.  But in the case of new media, what should that balance be?  Would we be better off in a world where Zack Scott could monetize Nintendo games in Let's Play videos to his heart's content?  Or is it better if Nintendo has the right to sue unauthorized Let's Play creators for statutory damages?

At present, I'm trying to come up with my own answers to that question, in part by gathering data about the extent of contemporary creative practices surrounding games and other new media.  As part of a project funded by the National Science Foundation, I'm doing research on the extent and nature of user creativity online.  I'm looking at YouTube and many other forms of game-related creative production.  So, if you have a second, I'd be very interested in knowing about your own creative practices related to video games.  I've posted a survey online here.  My research team hopes to publish the results of the survey, as well as other research from the project, by the end of the summer.  And in the meanwhile, I'd be interested in hearing your thoughts about the rights and wrongs of the Nintendo / Let's Play kerfuffle in the comments below.

TJ SpykeJuly 01, 2013

Actually, length does factor in, and has for other copyright cases (the ones I found where considered not to be infringing because they were only short clips and not long).

And the article you posted even supports what I say in that fair use does have limits and that includes how long the video is. The example cited is you can't re-produce a Harry Potter book and get away with it by adding your own comments to it. Just like you can't produce a very long video of a game and get away with it just by adding your commentary.

UncleBobRichard Cook, Guest ContributorJuly 01, 2013

So... What were some of the details on these past cases?  Like, can you remember specific companies involved?  Defendants?  Any specific game titles?

oohhboyHong Hang Ho, Staff AlumnusJuly 01, 2013

Read the pargraph directly after it. You can't even read properly even when it's given to you on a plate.

Quote:

Nintendo may believe that, but I'm not so sure.  As Zack Scott puts it: "Video games aren't like movies or TV. Each play-through is a unique audiovisual experience." I think that's just right -- the peformance of a video game is something different than a clip from a movie.  It could be argued that footage of original and creative game play -- even extended footage of creative game play -- constitutes a form of "transformative fair use" under copyright law.  A very recent case in the Second Circuit, Cariou v. Prince, might be understood to support this argument.  Following that case, if the aesthetic appeal of a Let's Play video is perceived as fundamentally different than the appeal of the interactive game, fair use might actually exist.

TJ SpykeJuly 01, 2013

I did read on, and checked the case. First, it was in regards to pictures, not video (which is a different medium altogether). And in that case, 20 of the 25 pics were found not to be infringing, the other 5 had the appeals court standing by the original courts ruling (which found them infringing).

The rest of the paragraph is opinion, with the blogger saying they think its OK. That is not binding.

UncleBobRichard Cook, Guest ContributorJuly 01, 2013

So... What were some of the details on these past cases?  Like, can you remember specific companies involved?  Defendants?  Any specific game titles?

SorenJuly 01, 2013

Quote:

Video game walkthroughs and tutorials with commentary
Even though video games are copyrighted, it is now a widely accepted practice on YouTube to post walkthroughs and tutorials ("let's plays"). Both the player's original commentary and the fact that their gameplay creates a unique subjective experience with the game make the use transformative. As long as you include your own original commentary about the game and don't just post straight raw footage from the game, it is likely fair use. It is possible that even un-commented gameplay is still fair use, though this is less certain.

http://fairusetube.org/guide-to-youtube-removals/3-deciding-if-video-is-fair-use


As the article states: Let's Play videos are likely to be withing fair use, but we won't know for sure until someone takes it to court. At least I'm glad it won't be Nintendo doing that.

TJ SpykeJuly 01, 2013

I wouldn't use that article as any kind of legal standing, it's the opinions of whoever wrote that (who I extremely doubt have any knowledge of copyright law).

SorenJuly 01, 2013

Quote from: TJ

I wouldn't use that article as any kind of legal standing, it's the opinions of whoever wrote that (who I extremely doubt have any knowledge of copyright law).

This site is maintained by Patrick McKay, a Colorado-licensed attorney and 2012 graduate of Regent University School of Law in Virginia Beach, Virginia. After successfully fighting takedown notices against his own videos on several occasions, he started this site to spread awareness that it is possible to defend your videos from copyright notices on YouTube.

You were saying?

SorenJuly 01, 2013

Ugh, sorry for the double post, the "modify" button is missing. I wanted to say that I understand an article on the internet does not equate with legal standing. I did however wanted to refute TJ's claim that the guy writing the article has no knowledge of copyright law. While he may not specialize in copyright cases in the law firm he is working, he still has some experience with copyright issues on YouTube.

TJ SpykeJuly 01, 2013

Soren, I will just add that that are people with law degrees who think all kinds of things are "legal". Hell, some members of the Supreme Court think it's OK for companies to discriminate against people based on their sexuality, a certain former president had his lawyers try to say that torture is OK (even though it violates US law and international law). And not all videos are copyright violations, but he tries to make it sound like all (or most are OK).

UncleBobRichard Cook, Guest ContributorJuly 01, 2013

So... What were some of the details on these past cases?  Like, can you remember specific companies involved?  Defendants?  Any specific game titles?

UncleBobRichard Cook, Guest ContributorJuly 01, 2013

Quote from: UncleBob

So... What were some of the details on these past cases?  Like, can you remember specific companies involved?  Defendants?  Any specific game titles?

Come on, TJ - you're always ready to pop into a thread to chime in with some random fact or correction.  You *have* to remember something about the past cases you're citing.  *Something*

EasyCureJuly 01, 2013

hey guys, stop posting for like 5 minutes. I need more popcorn..

oohhboyHong Hang Ho, Staff AlumnusJuly 01, 2013

He seriously won't find any because LPs are untested in court. Expert opinion is the best we have. That expert opinion overrides TJ's "Because I said so". Seriously, we had closed this discussion back in the first page of the first thread before TJ stumbled in swing both fists in a bar fight with himself. TJ, you're trying to reconcile an inconsistent, conflicting internal view to reality, guess which one is going to win.

I am not paid enough to sort your headspace out. Popcorn time.

ThePermJuly 04, 2013

Actually there is an fair use education rule, BUT you can' profit directly OR indirectly. As soon as that happens... it doesn't count

UncleBobRichard Cook, Guest ContributorJuly 04, 2013

Quote from: ThePerm

Actually there is an fair use education rule, BUT you can' profit directly OR indirectly. As soon as that happens... it doesn't count

Even that is... iffy.  If I'm a teacher and I want to use a text book, I can't just photo copy the whole thing for my students...

OblivionJuly 04, 2013

Half my teachers in high school did just that because the school was too poor to afford books for everyone.

EasyCureJuly 04, 2013

Quote from: Oblivion

Half my teachers in high school did just that because the school was too poor to afford books for everyone.

Mine did something similar, although a tad strange. The homework for most classes were the textbook questions copied right out of the book, because we couldn't take the books home. I guess that means there was enough per class but not per student.

UncleBobRichard Cook, Guest ContributorJuly 04, 2013

The important thing about "Fair Use" is that there is no singular magic bullet that determines if something is "Fair Use".  17 U.S.C. § 107 states that it's to be determined on a per-case basis.  It goes on to list some "factors to be considered", but nothing that says "X is fair use".

smallsharkbigbiteJuly 05, 2013

Quote from: EasyCure

Quote from: Oblivion

Half my teachers in high school did just that because the school was too poor to afford books for everyone.

Mine did something similar, although a tad strange. The homework for most classes were the textbook questions copied right out of the book, because we couldn't take the books home. I guess that means there was enough per class but not per student.

Just because it occurred doesn't mean it was fair use.  The publisher has to know something is happening before they can respond.  It is unlikely that the students were going to report a fair use violation or that the teacher would self report their fair use violation.  There are a lot of copyright violations that do not go reported and are left unknown by the publisher. 


My guess is that the reason they didn't let you take a full copy of the text home was rather the cost/time in copying a book rather than their concern of fair use.  Case by case and the facts aren't listed so it is hard to know if this would be a violation. 

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