The more weight you lose, the richer EA gets; it's a win-win situation.
EA Sports Active has earned publisher Electronic Arts $125 in profit since its 2009 launch, according to the publisher.
The exercise title has been EA's best-selling game on Wii, selling over 600,000 copies in its first two weeks. Additionally, EA Sports President Peter Moore said it is one of the top 20 best-selling Wii titles to date.
In direct competition with Nintendo's own Wii Fit, EA Sports Active has managed to sell well. Moore inferred that a new genre of video game might be emerging, which he labeled "Interactive Fitness."
Although EA Sports has announced plans to release EA Sports Active on other consoles, Moore said: "Titles that take advantage of motion, particularly with [Wii] MotionPlus, are really starting to resonate with the consumer. As a company we're great believers in the Wii. You'll see our major multiplatform launches still have a presence on the Wii. When we look at where we've been successful, it's been with specific experiences that are built around that consumer."
EA Sports Active was released in May 2009, and its follow-up, EA Sports Active: More Workouts, was released in November.