NOA's president comes out of hiding to editorialize about the Wii's technological position.
Nintendo of America President Reggie Fils-Aime, who has been nowhere to be seen for quite some time, has a special article up at Cnet explaining the reasons behind Nintendo's positioning of the Wii. Most of what he says is the usual stuff, like how the game industry needs to broaden its horizon or how a company can appease its core audience while at the same time getting new consumers jump on board.
This time around, however, Fils-Aime provides some real-world examples. Citing the advent of the breakfast cereal bar, Reggie explained that there is a middle ground that encapsulates markets that are between traditional product categories. People like eating breakfast but they don't always have the time, so the cereal bar was a success. The photo, Internet and news channel functions of the Wii are there to help bridge the gap to consumers who "want an understandable way to catch up with the times." Reggie explained that's why those functions are in the Wii, even though they have little to do with gaming.
You can read Reggie's Cnet article in its entirety by clicking here.