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Tomy Blames Nintendo for Low Profits

by Evan Burchfield - February 20, 2007, 11:28 am EST
Total comments: 17 Source: Reuters

The toy maker anticipates to make 3 billion yen less than previously expected, thanks to Nintendo's success with DS and Wii.

A report from Reuters today states that Japanese toy maker Tomy has cut its annual profit forecast from 5 billion yen to 1.7 billion yen, blaming high sales of Nintendo's Wii and DS game systems for diminishing toy sales.

Tomy says that Nintendo's video game systems have replaced demand for these toys among young boys. Tomy manufactures cards, action figures, and other traditional toys based on licensed media such as movies and television.

Talkback

ArbokFebruary 20, 2007

lol, is this Tomy admitting to a misprojection due to competition, or a PR move for Nintendo?

Oddly enough, could be both consider that Tomy does dabble in stuff like Pokémon toys, although not nearly to the degree that Bandai did, so propping up Nintendo in this case wouldn't be all bad for them.

WuTangTurtleFebruary 20, 2007

yeah its like they are blaming nintendo and promoting them. If I was to blame someone I wouldn't directly say Nintendo's DS I'd say the handheld gaming has stole our sales. Then again one could say Nintendo DS is the whole handheld marketface-icon-small-smile.gif

They're probably angling for more capsule toy franchises!

~Carmine "Cai" M. Red
Kairon@aol.com

JonLeungFebruary 20, 2007

What a bunch of whiners. Blame the games. Sheesh!

Movie attendance is down because of video games, supposedly. I used to work at Playdium, where it was often discussed that any video arcade (or variation of one) had low attendance because of home video games. And, of course, violence, particularly among young people. Dumb, dumb, dumb.

But they're blaming Nintendo specifically for their bad toy sales? As already mentioned, that's another PR boost for Nintendo! :P

Toys ARE pretty cool these days, actually. Some of them, anyway. Maybe 'cause I don't remember anybody having Power Wheels when I was a kid. I was totally into Transformers (G1), but that took a while to slow down even after I got a NES.

Smash_BrotherFebruary 20, 2007

Isn't Tomy's name all over the Naruto games which are exclusively on GC, GBA, DS and now Wii?!

NWR_pap64Pedro Hernandez, Contributing WriterFebruary 20, 2007

Quote

Originally posted by: Smash_Brother
Isn't Tomy's name all over the Naruto games which are exclusively on GC, GBA, DS and now Wii?!


You're right, my ape friend. They publish all the popular Naruto games on the Nintendo consoles (if I am not mistaken), so they should still be getting some profit.

Oh and I have to tell this to Tomy...

Cards were outlawed the day they invented good graphics.

jg233February 20, 2007

lol. Nintendo making enough profit to make Tomy say that they Nintendo solely is to blame for low sales must mean that they don't care about sony's profit... if any. Music to my ears!

Terranigma FreakFebruary 20, 2007

Sounds like good news to me. More people will just support Nintendo rather than fight them.

King of TwitchFebruary 20, 2007

DS or deck of cards... DS or deck of cards.. hard choice for kids

MaximilianFebruary 20, 2007

OMG! Nice ROWSDOWER avatar MJRx9000! Good old Troy and Zap!

face-icon-small-laugh.gif

Anyway, I just want to say "oh, cry" for Tomy. It's crazy that they're blaming Nintendo specifically, though I think it's not only promotion but the fact that DS fricking owns Japan and the Wii is off to an excellent start there as well.

Blue PlantFebruary 20, 2007

What does Tomy think they should stop making and push for more development on?!

Infernal MonkeyFebruary 20, 2007

Quote

Tomy manufactures ultra expensive cards, action figures, and other outdated overpriced toys based on licensed media such as Naruto and Naruto.


There we go!

Jome20February 20, 2007

It is kinda funny that Tomy would specifically blame Nintendo for their lack of sales. I find this pretty amusing. But I won't be laughing if Tomy is seriously upset about this and ends up pulling their support for Nintendo and takes away their Naruto games. The Naruto fighting games are awesome, especially the 3rd and fourth one. I can't wait for the fifth one which presumably will be on the Wii.

Mario323February 20, 2007

Curse that successful Nintendo!!!!



(PS: who is Tomy?)

NWR_pap64Pedro Hernandez, Contributing WriterFebruary 20, 2007

Quote

Originally posted by: Jome20
It is kinda funny that Tomy would specifically blame Nintendo for their lack of sales. I find this pretty amusing. But I won't be laughing if Tomy is seriously upset about this and ends up pulling their support for Nintendo and takes away their Naruto games. The Naruto fighting games are awesome, especially the 3rd and fourth one. I can't wait for the fifth one which presumably will be on the Wii.


I doubt it will go that far. Their most profitable projects HAVE been the Naruto games on the Nintendo consoles. How can you stop supporting the company that also proves to be the most profitable?

UniversalJuanFebruary 20, 2007

Quote

Originally posted by: pap64
Quote

Originally posted by: Jome20
It is kinda funny that Tomy would specifically blame Nintendo for their lack of sales. I find this pretty amusing. But I won't be laughing if Tomy is seriously upset about this and ends up pulling their support for Nintendo and takes away their Naruto games. The Naruto fighting games are awesome, especially the 3rd and fourth one. I can't wait for the fifth one which presumably will be on the Wii.


I doubt it will go that far. Their most profitable projects HAVE been the Naruto games on the Nintendo consoles. How can you stop supporting the company that also proves to be the most profitable?


Simple, you take business lessons from SEGA.

PodingsFebruary 20, 2007

I get Tomy's point. If kids save their money for (rather) expensive toys like video game systems, of course they can't buy as many action figures.
It is, however, not very admirable of them company-wise to blame someone with a completely different product for their own lack of success. They're the ones in the action figure business, THEY figure out how to sell more action figures.
If they were to disrupt the toy business altogether, like Nintendo did, I bet they too would be pretty pleased with themselves.

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