Including a local release date and a price in Australian dollars.
Small - Sleek – Stylish
Introducing the Game Boy micro
Australia, Melbourne, August 18th 2005 – Nintendo is pleased to introduce the Game Boy micro. We have taken the widely successful Game Boy Advance SP™, retooled it and added a dash of chic. The result? The Game Boy micro system, quite simply the smallest and sleekest Game Boy® product that Nintendo has ever created.
The Game Boy micro will be available across Australia on November 3rd 2005, for a suggested retail price of $149.95. The Game Boy micro will be available in five colours at launch. The Platinum silver version will be available everywhere, with four other special colours being individually released through specific retailers. Other than the standard face plate, every unit sold will come with an alternative face plate that can be used to switch the style of your unit.
It's thinner than a mobile phone, as attractive as an MP3 player and as fun as a Game Boy.
The metallic Game Boy micro measures a mere 10cm wide, 5cm tall and 1.75cm deep, allowing it to sit comfortably alongside today's coolest tech gear. Amazingly, it weighs less than 80 grams, or about the weight of 80 paper clips. Yet Game Boy micro has the same processing power and plays the same games as Game Boy Advance SP models, complete with standard face controls and gleaming shoulder and Start/Select buttons that literally shine.
With Game Boy micro, everyone plays in style. The removable face plate gives owners the option to customise the look of their systems again and again with new colours and designs. Most notably, its 5cm backlit screen shines with incredible power, rendering games in startling clarity with fantastic colours on the best screen ever developed for a Nintendo handheld.
"Game Boy micro is really going to appeal to the image-conscious gamers. This is a unit that anyone will be comfortable pulling out at a bus stop, in a train or at the cafe,” says Rose Lappin, Director of Sales and Marketing. "Its so seductively small that once you fit one in your jeans pocket, you will hardly notice it’s there."
Game Boy micro represents the latest evolution in the image of the Game Boy Advance line, but it is not a successor to any current system. Game Boy micro will sell alongside the Game Boy Advance SP. The system comes with a built-in, rechargeable lithium-ion battery and supports standard headphones.
The Game Boy micro will have a suggested retail price of $149.95.
