We store cookies, you can get more info from our privacy policy.

Analyzing Nintendo NX, the DeNA Alliance, and Predicting the Big N’s Future

Nintendo’s Other Business Ventures

by Justin Berube - March 30, 2015, 9:09 am PDT

Quality of Life and more.

Nintendo has also been planning to diversify into an entirely new field that they are calling Quality of Life. Not much has been said about this new business field recently, but in the grand scheme of things, I think it’s important to bring up since it will likely be an important part of Nintendo’s future.

The Quality of Life platform is something Nintendo plans to branch out with over several areas such as health, learning, and lifestyle, though the company is going to be focusing on the health aspects to start.

A big part of the Quality of Life initiative is that all the products will be non-wearable, and Nintendo wants to make using them fun. One early Quality of Life device that has been mentioned is a product that connects to the user’s bed and monitors their sleep patterns. These patterns will then be uploaded to a server for analysis.

2.jpg

While not confirmed, I think the server that the data is uploaded to could be tied into Nintendo’s Membership Service. From there, details about how to improve one’s health, based on the user’s sleep patterns, could be sent to the user’s smart device or video game systems.

Additionally, if the Quality of Life platform does connect to the Membership Service, it may be possible to reward players in dedicated games for using it. Or to turn using it into some sort of game so people are more excited about their health.

Other than the upcoming Quality of Life platform, we should expect Nintendo to continue with producing their traditional playing cards and games.

So what does all of this mean? Continue on for the conclusion.

Images

Talkback

EnnerMarch 30, 2015

I enjoyed the speculation on the NX platform. While others were thinking whether it would be one hybrid device or two devices, few would have guessed a digital platform that could support three or more dedicated video game consoles.

OtoMarch 30, 2015

Well researched & thought out article. Most detailed analysis I've read.  Could this be a cloud based platform viz a vi what's been announced by competitors? Pushing out content to multiple devices. Maybe a set top box connecting a handheld to the tv?


Do you envision any attempt by N to get into the VR space?

TLZMarch 30, 2015

Great thought out article.


I think what you said is what's going to happen.  Tbh as a physical medium advocate, I feared this day would come.  It's inevitable, I know, to go down this route.  As long as this keeps them strong, I guess that's the way to go.  So yes, conclusion is they're most likely going down the IOS and Android route.  One platform for all, different devices to play on using the one account.  The better the hardware, the better the experience, obviously.  And this is why, imo, the Wii U isn't dead.

LouieturkeyApril 07, 2015

I"m with TLZ.  I have a feeling they are going to start releasing yearly or bi-annual hardware that gets obsoleted every 4-5 years or so.  So each game that is created is scaled to whatever hardware is being run, just like how iOS platforms are configured.

I'm not sure how I feel about that, but if the entry price for the new hardware is not too expensive, I could get used to it.

Ian SaneApril 08, 2015

Quote from: Louieturkey

I"m with TLZ.  I have a feeling they are going to start releasing yearly or bi-annual hardware that gets obsoleted every 4-5 years or so.  So each game that is created is scaled to whatever hardware is being run, just like how iOS platforms are configured.

I'm not sure how I feel about that, but if the entry price for the new hardware is not too expensive, I could get used to it.

If they do that why are we bothering with a dedicated videogame system?  I have to deal with that kind of crap with computers and phones and I already own those things for non-gaming reasons.  If hardware updates every year then I'll just become a PC gamer.  I already own a PC and will always own one so I have to play catch-up with hardware all the time I might as well do it there.  The whole selling point of dedicated videogame systems - the whole reason they have ever been successful at all - is that you buy it once and every game works the same on it for the next five years or so.  If you remove that then a console is just a restrictive PC and a handheld is just a restrictive mobile device.

In the age of smartphones the future sustainability of dedicated videogame systems relies on them being an alternative to phones - for a gamer that wants something more tailored specifically for videogames.  Making game systems MORE like phones makes no sense.  They need to be different to justify their separate existence.

itsgoodmetalApril 09, 2015

Phenomenal read. Almost sounds like the author dug through garbage to find these Iwata quotes from way back. Good job.

ThunderRazorMay 13, 2015

Great article.  I totally agree with NX basically being an OS/archtecture.  To me this is a really good thing.  We should be able to upgrade our Nintendo device but be able to seamlessly keep playing our games with our current save data on them.  I don't think this will mean that Nintendo will release replacement hardware every 1-2 years.  Nintendo makes games that are meant to last for years and years, unlike Call of Duty and most current developers where they actually want you to stop playing after 1 year.  Nintendo's games age well.  I feel that Ice Climbers is more highly regarded now than when it was originally released.  Nintendo knows that playing their backlog is a huge strength and having the NX be an OS/architecture will allow consumers to experience a great many games day one of new hardware releases.  Nintendo thinks in the 5 year and longer span when they design games; they don't want their games to feel old after just a few years, instead they want them to feel like classics and keep their charm.  Nintendo won't need to upgrade their hardware every 1-2 years because they don't ride the hype bubble like other developers.  A similar 5 year window should still do Nintendo fine.


However, we might see them launch more varieties of hardware with a staggered release every year: small handheld (phone like / DS), large handheld (tablet like), small home console (Wii like), large home console (PS4 like).  Buy the system that meets your current gaming needs and you should still have access to a large number of excellent games that were made on the NX platform.  This will also allow Nintendo to compete against iOS, Android, and other gaming systems with strength.

Ian SaneMay 13, 2015

Quote from: ThunderRazor

However, we might see them launch more varieties of hardware with a staggered release every year: small handheld (phone like / DS), large handheld (tablet like), small home console (Wii like), large home console (PS4 like).  Buy the system that meets your current gaming needs and you should still have access to a large number of excellent games that were made on the NX platform.  This will also allow Nintendo to compete against iOS, Android, and other gaming systems with strength.

Four platforms?  That would certainly surprise me if Nintendo did that!  So I guess the idea is that they make one game and it scales down depending on the platform?

I'm concerned that such an idea would result in games being designed primarily for the lowest-hardware with only superficial improvements for the "enhanced" versions.  New hardware doesn't just make for prettier graphics.  You can have larger areas, improved AI, improved physics, more items on screen at once.  Those things affect gameplay so you can't just remove them from the lesser hardware and expect it all to work right.  The new SSB doesn't have Ice Climbers because Nintendo admitted they had issues with making them work on the 3DS.  Considering they could work on the Gamecube they clearly could work on the Wii U but because of the limitations of the 3DS the game on the superior hardware was compromised.  An NX game that works on all platforms is effectively a handheld game, unless you make multiple different games which goes against the whole point of the idea.  You could cut loose on a console game but then make it exclusive.

Depending on what course of action Nintendo takes that could also make certain platforms appear to lack value.  Let's assume it's just a console and handheld to keep it simple.  So Nintendo makes every game with the handheld primarily in mind so the console just gives you prettier versions of the same game.  That's not useless but it isn't THAT great of a selling point.  Okay, so let's assume Nintendo makes console exclusives that really push the hardware and cannot be scaled down?  Well then the handheld has less value because it's basically the exact same games but less and relies entirely on the portable nature to give it value.  Neither option is completely worthless and if all the saves and such are shared between all the devices it is very cool for someone that owns both.  But I think less people will own both than they do now where they might do so entirely go play the Nintendo exclusives on each platform.  One of the two platforms will be the fringe product.  They won't be able to give each one enough value to expect both to be popular, like the DS and Wii were.

My fear is that Nintendo would go with the handheld as their base platform and their console games will feel "small" but with good graphics.

The Ultra Mind SolutionAugust 07, 2015

I have scoured the web and this is by far the most insightful analysys I've read on Nintendo's future, Well worthy of clicking through. I believe congratulations is in place.

Got a news tip? Send it in!
Advertisement
Advertisement