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Game Show Network Adding Videogame Programming

June 30, 2003, 10:15 am EDT
Total comments: 1

If the network is smart, it'll have the Whammy host one of the shows.

Game Show Network Adds New Video Game Programming Block in the Fall During Fringe Time

Network Acquires Popular Video Game Programs GAME SAUCE and GAMER.TV From Gamer.tv Limited ... GSN Is Searching for an Interstitial Host ... Network Will Produce Its Second Documentary Featuring Video Games for Premiere Night Kick Off

SANTA MONICA, Calif. and LONDON, June 30 /PRNewswire/ -- Game Show

Network, the world's number one channel for games on television, is broadening

its programming slate to include, for the first time ever, video game-related

programming.

Two popular video game programs produced by the UK's Gamer.tv Limited, GAME SAUCE and GAMER.TV, will anchor a new hosted video game programming block. A soon-to-be-named host will provide viewers with up-to-the minute video game news which will air in a wrap-around format between the new series.

Launching in the fall, the block will debut 5-7 PM ET/2-4 PM PT on Thursdays and be repeated on Saturdays and Sundays at the same respective times.

To kick off the new programming on its premiere night, GSN will produce a

documentary focusing on video games. The video game documentary will be GSN's

second. GSN's first documentary, BIG BUCKS: THE PRESS YOUR LUCK SCANDAL garnered the network's highest ratings ever. Specific content surrounding the video game documentary will be announced at a later date.

In making the announcement, President and Chief Executive Officer Rich

Cronin said: "We are determined to provide programming that is distinctive to

our brand, but at the same time expands beyond traditional studio game shows.

We've been eyeing video games for quite some time and we were extremely pleased to obtain these two high-end programs. The video game market appeals to our younger audience and is the perfect complement for our industry leading interactive television."

GSN, now in over 51 million homes, will air two half-hours of GAME SAUCE and one thirty minute episode of GAMER.TV in the block. GAME SAUCE and GAMER.TV shows will be original every Thursday. Both shows are topical and will present that week's hottest video game news and products. Additionally,

GSN's host will report on the latest up to the minute news in the world of video games from such Southern California locales as Venice Beach, skateboard parks and arcades.

"We're delighted to be able to announce this distribution deal with Game Show Network, which will allow viewers in the US fantastic access to two of Gamer.tv's best loved shows," added Gamer.tv CEO Chris Bergstresser. "GAME SAUCE and GAMER.TV have a loyal following around the world, and we're very much looking forward to welcoming Game Show Network's viewers in the States to

join them."

The video game block also presents the network with numerous product

placement opportunities. Michael Sakin, GSN's Senior Vice President of

Advertising Sales, is actively pursuing software developers, soft drink and

fast food companies, wireless cell phone distributors and the automotive

industry for product placement integration opportunities.

SHOW DESCRIPTIONS

GAME SAUCE is a twice-weekly video game magazine show that features the

latest video game releases. The show will report on the high and low points of

new video games in a fun, fast, and informative way. The show also adds

"sauce" to the program by revealing playing tips and how-to sections that can

turn the biggest game-playing-goofs into arcade Olympians. The program is a

must for all gamers to stay current for thousands of games are released for

PC, Xbox, GameCube and PlayStation 2 every year.

GAMER.TV is a weekly half-hour series that is solely dedicated to world of

video games. The show features on-location reports from every continent and

delivers unrivalled coverage of everything exciting happening in games. The

show scours the globe to provide insight into one of the most exciting

entertainment industries by providing previews and reviews of the big global

releases. Past stories that GAMER.TV has covered include traveling to England

to cover actress Angelina Jolie on the set of Tomb Raider 2, visiting with a

crazy Californian who is the voice of Mario and reporting from Korea's World

Cyber Games.

Game Show Network (GSN) is the only U.S. television network dedicated to

game programming and interactive game playing. As the industry leader in

interactivity, GSN features more than 84 hours per week of interactive

original programming and enhanced classics. This interactivity allows viewers

to win prizes by playing along with GSN's televised games via gsn.com.

Reaching over 50 million Nielsen homes, GSN is distributed in the U.S. through

all major cable systems and satellite providers. The network is jointly owned

by Sony Pictures Entertainment and Liberty Media Corporation.

Gamer.tv is a joint venture between TWI, the TV arm of the IMG group of

companies and PCCW, one of Asia's leading communications companies, and

combines the world's two most powerful communication mediums, television and

online, to deliver entertaining, games programs and content

The http://www.gamer.tv web site is dedicated to video games entertainment. It's

a venue to play cutting edge browser games, join the community, read the

latest reviews and watch exclusive video features. London-based Gamer.tv's

original TV shows about the world of games and interactive entertainment, are

syndicated worldwide to over 250 million homes.

Talkback

cubedcinder128June 30, 2003

Well, don't that beat all? face-icon-small-smile.gif

I watch GSN almost every night. They have good shows on such as Whammy, Lingo, Funny Money, and Cram. It'll be interesting to see how they do a video games-related show. And I hope it's way better than X-Play... I'm getting sick and tired of seeing the hosts of that show making complete fools out of themselves, wasting valuable minutes that could be used towards reviewing a new game. It's making me wish they would bring back the show's predecessor, Extended Play.

Even worse, DirecTV doesn't carry G4. And they probably never will... face-icon-small-sad.gif

Anyway, let's hope this works. I'm looking forward to it.

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