Prototype iTV-enabled SD Card for Game Boy Advance and Palm m515

to be demonstrated at CES 2003

SAINT LOUIS, January 4, 2003 - VEIL(tm) Interactive Technologies

announced today that the company has joined the SD Card Association

(SDA) and will be demonstrating a prototype of its new iTV-enabled

Secure Digital Input/Output (SDIO) interface for Game Boy Advance and

Palm m515 at the upcoming 2003 International Consumer Electronics Show

(CES), January 9-12, 2003 in Las Vegas.

VEIL's prototype interactive television (iTV) enhancement incorporates

the company's optical data transmission technology into an SD Card that

can be inserted into a standard port on both the Game Boy Advance and

Palm m515 units, converting them into iTV-readied devices that receive

data from VEIL-encoded video. VEIL technology is agnostic to the devices

and the company plans to develop an SD interface for mobile phones,

toys, and other handheld electronics. In addition to demonstrating at

the SD Pavilion, LVCC Central Hall Booth 7442, VEIL will have a suite at

the Mirage Hotel where additional VEIL-enabled devices will be shown.

This will be the premiere of VEIL's and X-traFun's co-developed Game Boy

Advance device that was announced in November 2002.

The VEIL-enhanced SD Card will offer something that no other iTV product

can, the ability to interact with an encoded television content anywhere

that the video signal can be seen, i.e. in hotels, bars, malls, etc.

That means that if little Johnny is at Grandma's house viewing an

encoded broadcast of VOLTRON: The Third Dimension, he can receive

additional game features or character trivia on his Game Boy Advance

without requiring any additional hardware or hardwired devices.

In making the announcement, VEIL Interactive's President and CEO Edward

J. (Ted) Koplar said, "The VEIL platform exploits the benefits of iTV

without requiring broadband connections or set-top boxes. The result is

an innovative way to rapidly bring to market new forms of interactivity

and revenue-generating TV services at minimal cost. By demonstrating

the capability on two different devices, we wish to convey that the

robust platform has universal potential for the consumer electronics

industry."

"VEIL's interactive television enhancement is an ideal application for

SD memory cards," said Ray Creech, President of SDA. "VEIL believes

that SD Cards present an excellent pathway for interactive television

applications to reach multiple devices and to gain rapid consumer market

penetration."

About the Technology

VEIL is an encoded data stream in the video picture that is invisible to

the human eye and can be received by a portable handheld device anywhere

that an encoded broadcast or video can be seen. The optical VEIL

platform is capable of delivering text-based data at speeds entirely

compatible with display technologies on handheld devices. Optical VEIL's

transmission method works with all broadcast standards (NTSC, PAL, and

SECAM) providing affordable, leading-edge iTV enhancements to a range of

products including toys, games, PDA's, universal remotes, mobile phones,

and set-top boxes.

Applications of VEIL technology include customized promotional events,

viewer loyalty programs, interactive gaming and more. VEIL is the

logical link to driving consumer acceptance of smart card technologies

by providing capabilities such as data transfer of special offers and

information, using the power of television content as a marketing

locomotive. This ability to send data along with electronic barcodes

opens up a whole new world of possibilities, linking TV content from

personalized consumer devices through point-of-sale.