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PAX Triples Exhibit Space

June 27, 2007, 5:23 pm EDT
Total comments: 5

Said Penny-Arcade, "we thought that by tripling the available exhibitor space, we'd have enough room for everybody. I guess we were wrong."

Penny Arcade Expo '07 Triples Amount of Game Exhibits

Headliners include Nintendo, Microsoft, Sony and Ubisoft

Seattle, Washington - June 27, 2007 Penny Arcade today announced that exhibit space is sold out for its upcoming Penny Arcade Expo (PAX) gaming culture festival, officially tripling the size of exhibit space from previous years. The 4th annual event, which moved to the Washington State Convention & Trade Center in downtown Seattle this year in order to accommodate interest from both exhibitors and a rapidly growing number of attendees, is slated to take place August 24th-26th.

"We thought that by tripling the available exhibitor space, we'd have enough room for everybody. I guess we were wrong." said Penny Arcade's director of sales, Mike Fehlauer. "We do our best to throw a kickass party for the gamer community, and so we're grateful-and relieved-that the response has been so positive. Exhibitors and attendees alike have decided that PAX is the show to attend; it's the only place where you'll find tabletop, console, and PC gamers and exhibitors-plus concerts, tournaments, panels, and freeplay-under the same roof, with no BS."

On the exhibit floor, PAX '07 attendees can expect to try their hands at yet-to-be-released games and products from exhibitors including Nintendo, Microsoft, Sony, Ubisoft, Electronic Arts/Mythic, Harmonix, Foundation 9, Sierra/Vivendi Universal, Wizards of the Coast, NCSoft, Sabertooth Games, D3 Publishing, Telltale Games, the Behemoth, Namco-Bandai, Upper Deck, Wizkids, Atari, ArenaNet, Hothead Games, America's Army and Rockstar. (See below for a complete list of exhibitors this year) In addition to showing a multitude of pre-release games on its show floor, PAX offers attendees a host of game-related conference sessions, parties, concerts, tournaments and more!

Game publishers and developers interested in attending PAX 2008 should contact Mike Fehlauer at mikef@penny-arcade.com.

Complete List of Exhibitors for PAX 2007

1up.com

America's Army

ArenaNet

Astro Gaming

Atari

The Behemoth

The Bungie Store!

CCP/Whitewolf

D3 Publishing

DeVry University

Digipen

Dolby

EA Mythic

The ECA

Fantasy Flight Games

Flying Lab Software

Foundation 9 Entertainment

Gamecock Media Group

GameTap

GameTrailers.com

Garage Games

Gas Powered Games

Green Ronin Publishing

The Guildhall

Harmonix

ITT Tech

Konami

Longbow Digital Arts

Metanet Software

Microsoft

Namco Bandai

Nintendo of America

Nvidia

Octopi

Paizo Publishing

Pink Godzilla

Privateer Press

Rockstar Games

Sabertooth Games

Sierra/Vivendi Games

Sony Computer Entertainment of America

Strategy Computers

Sumo Lounge

Tablestar Games

Technomancer Press

Telltale Games

Tenacious Games

Turbine

Ubisoft

UDON Entertainment

Upper Deck Entertainment

Wizards of the Coast

Wizkids

Learn more...

About Penny Arcade Expo

Penny Arcade Expo (PAX) is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game-industry speakers on gaming topics; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004 the show has doubled in size each year, with 4,500 attendees in 2004, 9,500 in 2005, and 19,300 in 2006. For more information visit www.pennyarcadeexpo.com.

Website: http://www.www.pennyarcadeexpo.com

Talkback

ShyGuyJune 28, 2007

Yay!

UltimatePartyBearJune 28, 2007

I had wondered whether the changes to E3 would impact PAX. It seemed like the big fish just took their E3 demos to PAX. They had to put together something for E3 anyway, so getting some more mileage out of it at another expo must have seemed like a bargain. At this point, though, it looks like PAX is self-sustaining. This growth rate is incredible.

Ian SaneJune 28, 2007

It's amazing how big Penny Arcade is. It's almost hard to comprehend because I've never seen Gabe and Tycho as big business celebrity guys. I've never met them and they don't have any clue who I am but meeting them to me doesn't seem like it would be like meeting a celebrity. I see them just as a couple of gamers like me because I remember when they're weren't so huge and pretty much just were a couple of gamers like me, who just happened to have a popular comic strip. If I just discovered Penny Arcade now I probably wouldn't have that view but it's weird to just sort of step back and look and what they've accomplished and realize that these guys are big fish.

that Baby guyJune 28, 2007

I think most people see Gabe and Tycho like that. They are just gamers. When they realized that they had more power than the average gamer, what did they do? They made a place for gamers to get together. They made a charity to spread games to children who needed something to enjoy. They game, they read about gaming, they talk about gaming. It's what they are, which is why we all love them.

Robert Khoo is the one that really turned them from gamers into super-moguls, though, if what I've read is correct.

ThePermJune 28, 2007

well one thing gabe and tycho are that alot of people are not is hard working. Their writing is good and their art is good. Its no wonder they've gotten so big.

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