Would-Be Moguls Will Be Fishing for Profits as Majesco Announces ‘Fish Tycoon’ for the Nintendo DS™

Award-Winning Game Offers Real-Time Simulation Gameplay With Entrepreneurial Twist

EDISON, N.J.--(BUSINESS WIRE)--Turn your Nintendo DS™ into a virtual fish store with Fish Tycoon®, a unique fish-breeding simulation game from Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games and digital entertainment products for the mass market. Originally created by Last Day of Work and published by Big Fish Games as an online PC game, Fish Tycoon won the 2006 iParenting Media Award and ranked in the top 10 of all 2006 casual games for more than 40 straight weeks. Now, Majesco is bringing the successful PC title to the Nintendo DS audience this holiday season.

“As its popularity attests, Fish Tycoon is one of those exceptional games with a unique premise that captures and holds your attention," said Ken Gold, vice president of Marketing, Majesco. “We believe the game’s exclusive DS features, extensive Touch Screen use and consumer-friendly price point will ensure the handheld iteration builds upon the PC version’s success."

“We’re excited to introduce this truly unique game to the handheld market," said Paul Thelen, CEO of Big Fish Games. “Fish Tycoon is one of those rare games whose appeal transcends platforms, genres, and demographics. It is the perfect choice to be our first game released in the handheld market."

“We feel Majesco is the perfect partner to bring Fish Tycoon to the DS," said Arthur Humphrey, CEO, Last Day of Work. Their history of unique and successful titles on the DS shows that they have exactly the kind of vision that will make this release a huge success."

“Staying alive" even when the Nintendo DS is off, Fish Tycoon is a fish-breeding simulation that lets players raise fish in real-time virtual aquariums and crossbreed them to their liking to create new breeds to sell in their store. Selling fish provides funding for supplies, medicine, special chemicals, technology research and store advertising to attract more customers. Players start with a small selection of fish that they must nurture and breed as they work to discover the correct genetic combination for the “7 Magic Fish."

Additional game features include:

* Special DS-only features: 7 exclusive fish yield nearly twice as many fish types as the PC version (over 750!); all new 3D environments and several new tank decorations;

* Extensive use of the Touch Screen to breed fish, make purchases and decorate tanks;

* Simulated real-time experience yields potential surprises every time you turn the game on. Choose from 4 speed options to dictate how time passes in game. Take regular care of your fish or watch your hard work get flushed down the drain!

* Set your own prices for specific fish based on prior sales and present needs;

* Buy fish tanks, decorations, plants, fish eggs, fish food, and medicine to enhance the aesthetic of your tank;

* Research environment, food, and advertising techniques to discover how to keep your rare fish healthy, feed more fish per feeding and attract additional customers.

Fish Tycoon for the Nintendo DS is being developed by Aquaria Interactive, Majesco’s new internal development studio. The game will be available this holiday for a suggested retail price of $19.99. For additional information, please visit www.majescoentertainment.com.