GEN CON PICKS UP WHERE E3 LEAVES OFF;

LARGEST HOBBY GAME CONVENTIONS TO EXPAND VIDEO GAMES FOCUS

SEATTLE--(BUSINESS WIRE)--Aug. 8, 2006--Gen Con, LLC today announced its

plans to expand the offerings of the company's gaming shows. Gen Con will

increase venue space and change a location to better incorporate the video

game business as a focus of the Gen Con shows. This will give video game

manufacturers, developers, publishers and others, who traditionally attended

E3, a place to feature their products to the trade, media and consumers

alike.

"When the news came out about the drastic changes at E3, we began to hear

from some industry players about Gen Con increasing its capabilities to

better accommodate the industry," said Peter Adkison, CEO of Gen Con, LLC.

"With our vast experience in producing quality gaming shows, it is a natural

extension for us to make Gen Con a place where the electronic industry can

show off its products. The video game business has always been a part of our

shows, now they will have a greater presence making Gen Con the nation's

premier gaming show, period!"

In order to better accommodate the video game business into its existing

shows, Gen Con will expand its venue space at the Indianapolis show in 2007.

An additional 43,000 square feet will be added to the exhibit hall with

additional space expanding into area hotels as well to accommodate the

thousands of games taking place over the four-day event.

Gen Con So Cal, the companies' show held in Anaheim will be moved to the Los

Angeles Convention Center in 2007. This move will better serve the

entertainment industry, so prevalent in the gaming industry and more

importantly make Gen Con more accessible to consumers who wish to see the

latest and greatest in all things gaming.

"We are absolutely delighted to expand our relationship with Gen Con. This

is a fantastic opportunity for our city to host this exciting new show,"

said Michael Krouse, Vice President of Convention Sales of The Los Angeles

Convention and Visitors Bureau.

About Gen Con LLC Shows

Now in its 39th year, Gen Con "The Best Four Days in Gaming!" has become the

largest annual hobby game convention in North America. It draws an avid

following of attendees with an annual turnstyle attendance of over 100,000.

The shows are known for product launch events and as a place where attendees

participate in card games, board games, live-action roleplaying games,

miniatures, computer games and more. Gen Con is open to the public and held

twice. In 2006, the shows are in Indianapolis August 10-13 and Anaheim

November 16-19.

In addition to the Gen Con shows, the company recently produced the Star

Wars Celebration III for Lucasfilm and will do so for next year's Star Wars

Celebration IV show at the Los Angeles Convention Center May 24-28, 2007.

Gen Con, LLC produces the largest consumer fantasy, sci-fi and adventure

game convention in North America. Its operations include Gen Con Indy, Gen

Con So Cal and Star Wars Celebration IV, and licensee for European Gen Con

shows. It was founded in May of 2002 by former CEO and founder of Wizards of

the Coast, Peter Adkison, who solely owns the company headquartered in

Seattle, Washington. The company's mission is to create The Best Four Days

in Gaming! every year for its customers. For more information visit the

website at www.gencon.com.

LA INC. The Los Angeles Convention and Visitors Bureau is a private,

not-for-profit business association whose primary mission is to market the

city of Los Angeles as the premier destination for conventions, meetings and

leisure travel. Though not part of city government, LA INC. is recognized as

the city's official tourism marketing organization. For more information,

please visit www.seemyla.com.