ACTIVISION EXPANDS ALLIANCE THROUGH NEW LISCENSING AGREEMENT WITH MARVEL

Activision Granted Exclusive Rights to Develop and Publish Non-Persistent

Role Playing Game for Console and PC Based on the Collective Universe of

Marvel's Super Hero Characters

Santa Monica, C.A. and New York, N.Y. - July 29, 2005 -- Activision, Inc.

(Nasdaq: ATVI) extends license with Marvel Enterprises (NYSE: MVL) to expand

and solidified their long-term, broad-based strategic alliance through an

additional license agreement for aby signing non-persistent role playing

game (RPG.)

Under the terms of the deal Activision is granted the exclusive rights to

develop and publish cross property non-persistent role playing games (RPG)

that utilize a broad, "ensemble cast" of characters from the Marvel

Universe. The agreement, expected to further strengthen Activision's

leadership position in the Super Hero genre, covers both the console and PC

arenas. The first game under the new agreement is expected to be released

in fiscal 2007.

"We are proud of the success we have had with games based on the Marvel

licenses," states Ron Doornink, Chairman, Activision Publishing, Inc. "This

agreement further strenghthens and helps to solidify our position as the

number one publisher of Super Hero games."

Ames Kirshen, Vice President of Interactive at Marvel Enterprises said, "We

have had tremendous success with Activision through the licensing of

individual characters and groups such as Spider-Man, X-Men and Fantastic

Four. Rather than focusing on just one character, this unique license

enables Activision to develop role playing games that tap a broader base of

characters from Marvel's expansive universe. We look forward to an even more

successful future with Activision."