WiiU

First Wii U Ad Shown in the United Kingdom

by Daan Koopman - October 21, 2012, 4:37 pm PDT
Total comments: 24 Source: (YouTube)

Check out the first commercial for Nintendo's new system!

During the commercial breaks of the new "Homeland" episode in the United Kingdom, the first TV advertisement for the Wii U was shown.

The commercial focuses  on the features that make the Wii U and the GamePad controller unique. The ability to play a game solely on the GamePad was dicussed, as were asymmetric gameplay possibilities. Games used as examples were Nintendo Land, New Super Mario Bros. U, Batman Arkham City: Armored Edition, and ZombiU.

The Wii U hits Europe November 30, while North America will enjoy the system earlier, on November 18. Japan will receive the system December 8.

Talkback

leahsdadOctober 21, 2012

Love the blunt hammer approach to messaging in the first 3 seconds:  "BRAND NEW CONSOLE WITH A BRAND NEW CONTROLLER!"

cL7oudOctober 22, 2012

Sony, take note. *trollface

Glitch Mob? I approve!

BlackNMild2k1October 22, 2012

I heard the 1st U.S Advert is supposed to be a 60 sec. ad that takes place during X-Factor this week.

Spak-SpangOctober 22, 2012

Focuses on the strength of the system and its uniqueness...and not its power.


Brilliant Ad. 


Really good advertising...I hope the same ad is in the US.

TJ SpykeOctober 22, 2012

Nice to see the first ad up, and plenty early too.

vinniebrockOctober 22, 2012

it certainly gets the point across, which is all that's important. I just think they could do better. Hoping the US ones are closer to the initial Wii ads.

PhilPhillip Stortzum, October 22, 2012

Does its job for the market it is being shown on.

LithiumOctober 22, 2012

not a fan of the ad, but let me say this isn't the worst ad on TV right now.

I was going to spoof the chanel n5 ad but its so awful even spoofing it cant make it funny

AdrockOctober 22, 2012

The schping-schping part was kind of corny. Otherwise, it's not a terrible ad, perhaps a bit too on-the-nose. I like that Nintendo gives 3rd party titles priority. Mario sells itself and Nintendo Land comes with the Deluxe set so it's nice to see 3rd party titles get a push.

EyothrieOctober 22, 2012

The sizzle reel shows Mass Effect 3, then Trine 2, then Darksiders 2, then... Mass Effect 3 again!  Do they not QA this stuff?

azekeOctober 22, 2012

Sping, sping, sping!

It's eh.

Pixelated PixiesOctober 22, 2012

This ad did nothing for me, but then again it's focusing on one of the things about the system that I don't care about. The gamepad. The ad was quite clearly designed to explain the premise of the system to people who don't visit game websites and therefore wouldn't know any better, but an ad like this is too similar to the Wii ones for my tastes.

"Look at people in their 'ripped from a magazine' living space doing things with a weird controller".

I suppose it worked well enough for Wii, so why not for Wii U? It's just that this sort of advertising makes the system look kind of square and a little dated. At least people will know it's a 'Brand New' system. That part they made very clear.

TamazoidOctober 22, 2012

Quote from: BlackNMild2k1

I heard the 1st U.S Advert is supposed to be a 60 sec. ad that takes place during X-Factor this week.

You're a cruel cruel man BlackNMild :P.

Killer_Man_JaroTom Malina, Associate Editor (Europe)October 22, 2012

In terms of tackling the inherent issue of showing the GamePad being used concurrently with the TV, this advert does a pretty decent job. It's still in the same cheesy vein as the Wii and DS adverts that Nintendo UK has done for years now, but evidently, they were a success. Now to see if this ad starts showing up during prime time in the next few weeks.

Ian SaneOctober 22, 2012

I still think "No more fighting over the TV" is like a 2012 solution to a 1962 problem.  Push that in Japan where, apparently, it means something but it so NOT a selling point in the West that you might as well put "use electricity" as a bullet point.  I think it looks worse to promote such an out-of-touch fuddy-duddy idea.  Tying it in with tablet usage and continuing to play the game in another room would be a more logical way to promote it here.  People like moving their tablet or laptop to different rooms in their house as they wish.  Assuming the Wii U has the range to do that, that would be the better function to emphasize.

Stating outright that it is a new console suggests that those of us that thought the design of the system was too similar to the Wii weren't off our rocker after all.

The bullet points in this ad in general all seemed like it look a real stretch to think of.  The concept just doesn't sell itself like motion control did.  They didn't have to explain that, it was just "hey you know how when you were a kid you wished you could swing your arm and have the guy in the game do the same thing?  So, um, yeah here it is."  This isn't the same kind of fantasy-fulfilling idea.  It is exactly what it is: a forced idea from a company trying to follow-up a groundbreaking idea.  Ideas like that don't come along every day and that's just how it is.

People usually have more than one TV, but how many people have more than one really nice, big HDTV? There's also the idea that people would want to spend time together in the same room and this lets them do that but still do different things. I don't think it's as out of touch in the West as you make it seem.

Pixelated PixiesOctober 23, 2012

I can only speak for myself, but the last time I had a dispute about sharing the TV would have been in 1993. I just don't see many people having this problem today. Maybe for younger siblings sharing a bedroom it's a problem, but for me this feature is a solution to a problem I simply don't have.

HypotheliciouslyOctober 23, 2012

Remember, this is Nintendo (NINFUMMBBLE) we're talking about. This system is geared towards us but also kids. I know a few of you have children. Well I have a niece, and when she wants to watch spongebob or icarly or some other dumb shit, she gets what she wants. She's only 5 but she already knows how to work Netflix like a pro. And what if she wants to play videogames? This is the all inclusive package to getting your living room back from your asshole child.


(I love her so much)

CericOctober 23, 2012

Quote from: Stogi

Remember, this is Nintendo (NINFUMMBBLE) we're talking about. This system is geared towards us but also kids. I know a few of you have children. Well I have a niece, and when she wants to watch spongebob or icarly or some other dumb ****, she gets what she wants. She's only 5 but she already knows how to work Netflix like a pro. And what if she wants to play videogames? This is the all inclusive package to getting your living room back from your asshole child.


(I love her so much)

Ironically, I can agree with this.

Quote from: Pixelated

I can only speak for myself, but the last time I had a dispute about sharing the TV would have been in 1993. I just don't see many people having this problem today. Maybe for younger siblings sharing a bedroom it's a problem, but for me this feature is a solution to a problem I simply don't have.

I have that struggle almost every time I want to play a console game.  Now take into effect that all my TV is from the internet basically everyone else could use 1 of the 2 computers, Nook Tablet, and even My Phone to effectively do the same thing they want to do with the TV with the Consoles attached to it.

Not to mention being able to play something more adult with little kids in a small house.

ZapOctober 23, 2012

crazy world where women and children kick GROWN men off their own television

CericOctober 23, 2012

Quote from: Zap

crazy world where women and children kick GROWN men off their own television

Affirmative Action Strikes again.

Mop it upOctober 24, 2012

Quote from: Pixelated

This ad did nothing for me, but then again it's focusing on one of the things about the system that I don't care about. The ad was quite clearly designed to explain the premise of the system to people who don't visit game websites and therefore wouldn't know any better, but an ad like this is too similar to the Wii ones for my tastes.

What kind of advertising does do anything for you? Advertisements are for people who don't seek out information on their own, they aren't for people like you who visit game sites and know of upcoming products without seeing adverts.

Pixelated PixiesOctober 25, 2012

Quote from: Mop

What kind of advertising does do anything for you? Advertisements are for people who don't seek out information on their own, they aren't for people like you who visit game sites and know of upcoming products without seeing adverts.


An advert's purpose should be not only to inform and explain the product, but also to sell it. I'm relatively knowledgeable about the Wii U, but I'm not at all sold on the idea. So to answer your question, the kind of advertisment that would have worked for me would have been one that sold me on the gameplay possibilities of the gamepad. Having an extra window into the game world is an exciting idea but I don't think Nintendo have done a very good job of presenting it.

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