And that is exactly why Nintendo, since the beginning, has been trying to get you to turn on the Wii at least once a day. You think the flashing blue light is a coincidence? No, it's suppose to entice you to at least turn the damn thing on. I forget who said (probably Iwata), but he has made this a central part of his business plan. And despite all the criticism, I think they've done a pretty good job. They setup a shop channel, an internet channel, and the Nintendo channel. They are still rookies compared to some but I think it was a step in the right direction.