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Because it's their console and I imagine that they like making money from anyone they can. Wouldn't it beneficial for Nintendo to appeal to everyone and that includes casual players and the so-called "hardcore" gamers? I use the term "hardcore" for lack of as better word. I mean, people who regularly play games.
The "Wii would like to play" commercials speak strictly to casual gamers. That's the whole problem. Joke about using a "hardcore commercial to appeal to Halo fans" all you want. There are people who think party games and movie/cartoon tie-ins are all (or at least most of what) Wii has to offer. Nintendo isn't speaking to gamers AT ALL and Super Mario Galaxy is a good game to show off to gamers who don't have a Wii. Mario fans will buy Galaxy regardless and the current "Wii would like to play" ads are good for the casual crowd. Ignore the term "hardcore" for a minute. In addition to the ads for casual gamers, Nintendo should have a commercial that really highlights the gameplay and shows it off as a gamer's game. That way they are selling to everyone they can and expanding their marketshare in general. Otherwise, why even bother making games like Galaxy if they can just make party games that are just as or even more profitable?
Isn't that redundant though? If you're a gamer, you probably know about Mario Galaxy. More to the point, if you're a gamer you're going to know that Mario usually means amazing patform gaming. Even more to the point, if you're a gamer you're going to be reading about how amazing galaxy is on gaming web sites.
Gamers are just that, GAMERS. Just as Halo 3 didn't need to have any advertisements with gameplay footage (zomg action figured and his head moves at the end!), Nintendo doesn't need to showcase their game explicitly to gamers.
The gamers I think you are referring to aren't going to buy a Wii for Mario Galaxy from certain kinds of advertisements. They are looking for other kinds of games, and until the Wii gets the kinds of games they are looking for they won't buy into it.
It's like Metroid Prime 3 commercials and how people were knocking them for not being more like the 1st. Why reach out to the gaming audience that is either already going to buy into your game or not when you can just make a general ad appealing to a brand new audience possibly looking for new experiences?
All I am saying is, Mario isn't going to be a game that gets those Halo people over to the Wii. Mario is Mario. People who want the best platforming experience possible will get the game. Advertising or not.
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u are delusional if you actually believe that people think "more of the same" is "great". And even more delusional if you even slightly believe this ad will get "non-gamers" to buy Mario.
Yeah people like to buy into something that seems confusing to them. You don't seem to realize just how fickle people can be when it comes to the image of things. The more something looks familiar to them the easier it is for them to buy into an idea.