Artimus, I have already explained why they would start their April Fools joke on Thursday.
If you want the story to spread and increase weekend traffic you would need to post the story b4 the weekend. If he waited until Saturday to post the Fake Rev Specs then nobody would heve believed him and the story wouldn't have gotten much attention.
This way he gets everyone on the internet in an uproar(this thread is how many pages long?), everyone talking about Matt C. & IGN, and everyone checking IGN over the weekend to validate the info. Not to mention this will also advertise their new weekly internet show.
You've been had, get over it, hold your head up high, no one is gonna think less of you for falling for an early April Fools joke, alot of people did, so you're not alone.