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Nintendo And Canada: A Match Made In Heaven

Cultural Hegemony

by Donald Theriault - July 1, 2015, 3:56 am EDT

Canada might get a lot of culture from down south, but we still know what we love.

Despite being the second largest country on the planet by area, about 90% of the Canadian population lives within 100 miles of the US border, and a full third of the population lives in four metropolitan areas (Toronto, Montreal, Vancouver, Ottawa). This opens the door to a lot of mutiplayer gaming, which things such as StreetPass groups and local multiplayer meet-ups such as the Toronto NeoGAF meets turning into a giant Smash Bros. tournament.

Some of that is historic, as according to StreetPass Halifax social director Thomas Robertson, it's what made him a Nintendo fan: “They were fun times, the focus being on mutliplayer or how is your adventure different from mine? What's your best Pokémon?”

Haziq was quick to mention Nintendo as his sole source of local multiplayer: “This only happens with Nintendo games now though, which is kind of funny. Super Smash Bros. and Mario Kart are usually the main ones that I play locally with people. Though with online play being such a huge part of multiplayer gaming these days, the local stuff really only happens when I have people over for a get together.”

The predominant online game genre for consoles is, of course, the shooter. Yet it seems that Canada would be less suited to these games, and according to former Nintendo World Report Director (and dual citizen of the US and Canada) Jon Lindemann, there's other factors for this.

“The military has a much higher profile in the United States than in Canada. When I was growing up in Canada I never knew anybody that was in the military at all. Joining the army wasn't really a ’thing to do.’ When I moved to the US it was an eye-opening experience, because I was suddenly working with many people that were ex-Army, ex-Navy, and so on.  It was an everyday thing, which seemed weird at first, but you have to realize that the US has arguably the best army in the world, and being a part of that still holds a certain level of prestige.”

Jon also mentioned that the kind of stories told in the US lend themselves to running and gunning being more popular: “You have the mythology of the cowboy or outlaw, the Wild West, Clint Eastwood/John Wayne-type stuff. That's a unique part of American history so the tastes of gamers in the U.S. reflect that to a degree.“

In a nation that was founded on the principles of peace, order, and good government, it makes sense that we wouldn't care as much about shooters. Some recent episodes of Radio Free Nintendo (episode 425 and episode 426) have borne this out as Guillaume Veillete has explored shooters, and I myself have only played a few first person shooters since GoldenEye on the N64 (Bioshock, Call of Duty: Ghosts). The only one that's really appealed to me is Splatoon because at least when I miss a shot, I'm doing something anyway.

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Talkback

AdrockJuly 01, 2015

Nintendo released Wii Mini in Canada first. It has always favored the United States' hat.

OedoJuly 01, 2015

I'll echo the same sentiments and say that my first real experience with video games was a GBC/Pokemon Blue. That might have had more to do with my brother and I being infatuated with Pokemon than any conscious decision on my parents' part though. We also got a PS at some point (7 year old me sure had a fun time trying to navigate MGS), but yeah, regardless of who drove the decision, Nintendo was always king in our household. At the very least the pricing and kid-friendly content made it infinitely more easy for them to say yes.



macverdeJuly 01, 2015

The article is really great. The only issue that i want to talk is the 30% sales on digital releases. I suppose canada have the digital sales powered up by the entire south america.Nintendo just have WiiU Eshop, on Usa, Canada and Mexico.In my country (brazil), all of people who wants to buy digital or a DLC on wiiU, creates an account on canada. Because it's the only way. We can't buy on USA, because of some rigid bank laws.Even with 3ds, that nintendo still have a Brazilian Eshop. It's better log on canada, because than you'll have the opportunity to buy in better prices.I can't talk about argentina, chile, uruguay and the others, but i suppose they live with the same problems. Because even when nintendo was still on brazil, ou eshop sucks...Piracy on wiiU doesn't exist. On 3DS it's a very small %. The main problem is the exchange rate on south america. So you make money on canada.

Fixed size issue - Shaymin

Ian SaneJuly 01, 2015

As a Canadian personally I noticed that until the PS2/GC/XB era most people I knew seemed to have Nintendo consoles.  I knew one person with the Genesis during the 16 bit era and like maybe two owned a PS1 while everyone else seemed to have an N64.  That changed big time with the Gamecube where it seemed like hardly anyone owned one.  Of course those other consoles were current when I was in grade school so I might have been a little more aware what game systems people had since videogames tend to dominate the conversation a bit more when you're a kid.

Canada and the US have subtly different tastes and it pretty odd that it works out that way.  Our cultures seem superficially identical from a distance.

TOPHATANT123July 01, 2015

Maiden heaven you say?

Jean Of mArcJuly 02, 2015

Wow, thank you so much for writing this article! As both a Canadian and a big Nintendo fan, I really appreciate it! We are very used to hearing podcasts and websites talk about the video game market as if there are only 2 places: Japan and America. (Ie, "The American version", or "Brought to America"). It's refreshing to know we also exist in the gaming sphere. :)



necro909July 03, 2015

As a trans-Canadian American, I feel Nintendo's games share a great deal of the same cultural values as my people.

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