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Nintendo And Canada: A Match Made In Heaven

The Airing Of Grievances

by Donald Theriault - July 1, 2015, 3:57 am EDT

Canada has some issues with Nintendo, but we'll try to work through them politely.

It's not all wine and roses for Canadians as it is, and a simple look at the recent Nintendo Downloads articles will bear that out.

Because of a recent decline in the Canadian dollar from near parity two years ago to $0.80 US today (with the potential to decline further this fall due to a general election causing uncertainty). Nintendo has been somewhat conservative with increasing the price, generally setting the increase at $5-$10 (Splatoon being the first $70 Canadian game from Nintendo, though Super Mario Maker is tentatively at $75) or approximately 20-25% for smaller downloadable titles. Virtual Console games trade at par.

However, the standard problem comes with Nintendo's reticence to drop prices – should the dollar recover compared to the US dollar, it's entirely possible that these prices could stay the same going forward. Although a lot of PlayStation 4 and Xbox One games are sitting at MSRPs of $79.99, they tend to be available for $40 shortly after launch. (See Bloodborne for an example of this.) In addition, some eShop games have had their prices tied to the dollar, so they're increasing above their launch price. Thomas points this out: “But what really annoys me is when these prices go up again randomly down the road and this pricing is keeping me from bothering with some games, e.g. Pushmo World on Wii U”.

The other major Canadian problem cited by Trepanier is major retailers shutting their doors in Canada. Target folded all of its Canadian operations in January, with all the stores shutting down in April. Nintendo of Canada is still one of the largest creditors. This eliminated among other things, the option for always-discounted eShop credit (even if only by 5%). Shortly before Target left, the historic Canadian electronics retailer FutureShop suddenly closed all of its stores on March 28, with a few rebranding under corporate parent Best Buy and the rest simply vanishing. FutureShop's loss was especially felt as they were the creators of the “E3 Preorder Special”, offering major discounts (upwards of 33%) on games preordered online during E3. Best Buy and Amazon have picked up the slack in this regard, but value-conscious Canadians are feeling the pinch.

And Trepanier is well aware of what the loss of two giants means: “These are massive, seismic shifts in the retail landscape in Canada that we are trying to manage as best as possible.”

We asked several Canadian Nintendo fans questions for this article and gave them the opportunity to relay any Canada specific issues. For the most part, the chief concerns were exchange rate related. Though Jason Friedman did mention “The only possible Canada specific problem is that there seem to be fewer Street Pass relay locations here”. As it happens, the only known StreetPass relay spots in Canada are Best Buy stores, as McDonalds stopped service for them in late 2014. Calls to place the relays in Tim Hortons stores have so far gone unanswered.

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Talkback

AdrockJuly 01, 2015

Nintendo released Wii Mini in Canada first. It has always favored the United States' hat.

OedoJuly 01, 2015

I'll echo the same sentiments and say that my first real experience with video games was a GBC/Pokemon Blue. That might have had more to do with my brother and I being infatuated with Pokemon than any conscious decision on my parents' part though. We also got a PS at some point (7 year old me sure had a fun time trying to navigate MGS), but yeah, regardless of who drove the decision, Nintendo was always king in our household. At the very least the pricing and kid-friendly content made it infinitely more easy for them to say yes.



macverdeJuly 01, 2015

The article is really great. The only issue that i want to talk is the 30% sales on digital releases. I suppose canada have the digital sales powered up by the entire south america.Nintendo just have WiiU Eshop, on Usa, Canada and Mexico.In my country (brazil), all of people who wants to buy digital or a DLC on wiiU, creates an account on canada. Because it's the only way. We can't buy on USA, because of some rigid bank laws.Even with 3ds, that nintendo still have a Brazilian Eshop. It's better log on canada, because than you'll have the opportunity to buy in better prices.I can't talk about argentina, chile, uruguay and the others, but i suppose they live with the same problems. Because even when nintendo was still on brazil, ou eshop sucks...Piracy on wiiU doesn't exist. On 3DS it's a very small %. The main problem is the exchange rate on south america. So you make money on canada.

Fixed size issue - Shaymin

Ian SaneJuly 01, 2015

As a Canadian personally I noticed that until the PS2/GC/XB era most people I knew seemed to have Nintendo consoles.  I knew one person with the Genesis during the 16 bit era and like maybe two owned a PS1 while everyone else seemed to have an N64.  That changed big time with the Gamecube where it seemed like hardly anyone owned one.  Of course those other consoles were current when I was in grade school so I might have been a little more aware what game systems people had since videogames tend to dominate the conversation a bit more when you're a kid.

Canada and the US have subtly different tastes and it pretty odd that it works out that way.  Our cultures seem superficially identical from a distance.

TOPHATANT123July 01, 2015

Maiden heaven you say?

Jean Of mArcJuly 02, 2015

Wow, thank you so much for writing this article! As both a Canadian and a big Nintendo fan, I really appreciate it! We are very used to hearing podcasts and websites talk about the video game market as if there are only 2 places: Japan and America. (Ie, "The American version", or "Brought to America"). It's refreshing to know we also exist in the gaming sphere. :)



necro909July 03, 2015

As a trans-Canadian American, I feel Nintendo's games share a great deal of the same cultural values as my people.

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