I can see it now at NOA's HQ
Reggie: "Right that Xbox360 MTV thing like totally suckd, time to move in and build up some momentum"
Kaplan: "great i'll go call the New York Times and tell how big the Rev is gonna be"
Reggie: "Good idea, then we slowly wind up the boot like Burns did in the one Simpsons episode where he was looking for a heir and kick MS ass at 17 May
Kaplan: "Owh Reggie, i like it when you talk about kicking ass..."
Reggie: "That's why you hired me Perrin...now how about i did some Reggielution on your ass"...
Or something like it...