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Strawberry Shortcake Episodes on GBA

April 27, 2004, 1:49 pm EDT
Total comments: 9

Hey, did you hear about Majesco's new GBA Video technology? ...Oh, well, here's another press release anyway!

MAJESCO SECURES 'GAME BOY ADVANCE VIDEO' RIGHTS

TO DIC ENTERTAINMENT'S HIT PROPERTY

'STRAWBERRY SHORTCAKE'

Top-Rated Content Continues To Utilize Company's Acclaimed Technology;

Entertainment Industry Buzzing About Majesco's Growing Phenomenon

EDISON, N.J., April 27, 2004 - Announcing its fourth licensing agreement within the last month in support of its Game Boy ® Advance Video (tm) technology, Majesco Holdings Inc, (OTC: MJSH), a leading publisher and distributor of interactive entertainment products, today confirmed its agreement with DIC Entertainment, exclusive worldwide licensing agency for Strawberry Shortcake, to publish four episodes of the top-selling American Greetings brand as part of its new Game Boy Advance Video product line.

Under terms of the agreement, Majesco secures the U.S. and Canadian rights to apply its proprietary technology to the extremely successful Strawberry Shortcake brand created by American Greetings. The first product, Strawberry Shortcake Volume 1, will contain two 22-minute, edited episodes - "Meet Strawberry Shortcake" and "Spring for Strawberry Shortcake" - scheduled to ship in the spring.

"We are 'berry' delighted to partner with American Greetings and DIC Entertainment to bring such a highly respected and well-known property as Strawberry Shortcake to more than 20 million Game Boy ® Advance and Game Boy ® SP owners," said Jesse Sutton, Chief Executive Officer, Majesco. "The attention given to our Game Boy Advance Video technology by retail, Hollywood and leading entertainment companies is unprecedented in company history."

"We are excited to work with Majesco to introduce Strawberry Shortcake to the extensive Game Boy Advance audience," said Nancy Bassett, Senior Vice President, Worldwide Consumer Products, DIC Entertainment. "With this new technology now available, fans will enjoy a truly interactive experience as they follow Strawberry Shortcake and her pals on all their adventures."

"The popularity of Strawberry Shortcake resonates as deeply with little girls today as it did twenty-some years ago," says Mike Brown, Vice President, Licensing, American Greetings. "To combine her with leading edge technology demonstrates how on-target we were with updating the character for today's kids."

Majesco's new Game Boy Advance Video line-up is scheduled to debut this spring. To register to receive product updates and additional information about new releases, please visit www.gba-video.com.

Additional information about Majesco and their entire line up of exciting entertainment products can be found at www.majescogames.com.

Talkback

nickmitchApril 27, 2004

Well this is finnally starting to get of hand.

Ms.PikminApril 27, 2004

Quote

Originally posted by: PGC NewsBot
"We are 'berry' delighted to partner with American Greetings and DIC Entertainment to bring such a highly respected and well-known property as Strawberry Shortcake to more than 20 million Game Boy ® Advance and Game Boy ® SP owners," said Jesse Sutton, Chief Executive Officer, Majesco.



I wonder what threats were made for a grown man to use the word 'berry' like that in a public statement.

KnowsNothingApril 27, 2004

Quote

...respected and well-known property as Strawberry Shortcake....


Is this true? People LIKE Strawberry Shortcake? That honestly took me completely by surprise........

Bill AurionApril 27, 2004

I remember my sister liking Strawberry Shortcake back a good 8 years ago, but I didn't even know she was still around... :\

PaleMike Gamin, Contributing EditorApril 27, 2004

If only I could link to that hilarious Penny Arcade comic from a while ago.

DON"T BUY ANYTHING FROM AMERICAN GREETINGS!

KDR_11kApril 28, 2004

What's Strawberry Shortcake?

vuduApril 28, 2004

maybe you can't post it, but is there any reason i can't?

KnoxxvilleMay 01, 2004

Geez....sounds like another episode of "When games go mainstream" (kinda like "when wild animals attack", but WAY more relevant...)...heads are gonna roll for this one. And whoever bright idea this was can whistle the theme song while he/she packs up his/her office cubicle.

Infernal MonkeyMay 01, 2004

Does anybody REALLY want this cartoon on their GBA? Bring on The Super Mario Supershow, Captain N, Earthworm Jim and Ren and Stimpy cartoons. ;__;

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