What do BloodRayne, Playboy, and the swamp have to do with each other? Just this contest.
MAJESCO TEAMS WITH PLAYBOY.COM TO PROMOTE RELEASE OF NEW 'BLOODRAYNE' VIDEO GAME
'BloodRayne in the Bayou' Contest Kicks-Off;
Offers Gamers Chance to Win a Guided Vampire Tour in Louisiana With a Playboy Playmate
EDISON, NJ, October 1, 2002 - Win a guided vampire tour with a Playmate! Majesco, one of the fastest growing publishers of interactive entertainment, today announced they have partnered with Playboy.com, one of the premier online lifestyle and entertainment destinations for men, to promote the Halloween release of Majesco's new action/horror video game, BloodRayne. Inspired by the game's sexy, half-vampire heroine, Agent BloodRayne, and one of the spooky in-game locations, Majesco's "BloodRayne in the Bayou" contest offers entrants the chance to win an exciting evening with a Playboy Playmate and travel to Louisiana to experience the city's famed vampire tours.
"We consider our 'BloodRayne in the Bayou' contest to be one of the most exciting facets of our overall marketing campaign because the target audience of Playboy.com dovetails perfectly with that of the game," said Ken Gold, Vice President of Marketing for Majesco. "Our promotion should resonate with visitors of Playboy.com as well as with the core video game player, and end up being mutually beneficial for both companies."
The "BloodRayne in the Bayou" sweepstakes begins September 30, 2002 and runs through November 24, 2002, when one Grand Prize winner will be randomly selected. Contestants can register to win by visiting http://www.playboy.com/promo/bloodrayne and completing an official contest entry form. In addition to the Grand Prize, copies of Majesco's BloodRayne, one of the most anticipated action/horror games of the year, will be awarded to 10 runner-up contestants.