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November NPD: Wii Sells 2.04m, Wii Music Makes Top Ten

by Carmine Red - December 11, 2008, 10:40 pm EST
Total comments: 30 Source: The NeoGAF NPD Thread

Nintendo hardware sales are almost obscene, five Wii titles make the top ten, and Guitar Hero: World Tour manages to chart the month after it launched.

Are you holding your breath to find out how the game industry did in the all-important November sales month leading up to Christmas? Exhale. The latest numbers suggest that games are doing just fine. And so far, Nintendo's optimism in the face of an economic recession seems more than justified.

November 2008 U.S. Hardware Sales

Wii – 2.04m

DS – 1.57m

XBox 360 – 836k

PSP – 421k

PS3 – 378k

PS2 – 206k

In November 2007, NPD's data indicated Wii sales of 981,000. That has increased dramatically and doubled to 2.04 million units sold year-over-year for the Wii's third holiday season on the market. This report blows analyst expectations out of the water, with most observers anticipating sales of around 1.4 million units only. Even two years after the Wii’s launch, its success is still wildly unpredictable and unprecedented. In comparison, the highest November sales reported for the PlayStation 2 were 1.3 million in 2002.

But consistent sellouts have become an ever-present part of the Wii story. What this month's numbers suggest beyond that is that Nintendo has carried through on increasing their supply of Wii Consoles. They also suggest that Microsoft's XBox360 Arcade price drop below the price of the Wii hasn't had an impact on the furor for Nintendo's proprietary game player. And finally, they throw weight behind recent positive statements by Nintendo executives in the face of mounting concerns about the current recession's effects on game sales as well as the new consumers that Nintendo is luring. In the face of such doubt, the Wii has managed to blow last year's November sales leader out of the water.

Which is to say, the Wii switched places with the Nintendo DS.

Actually, Nintendo's other little-console-that-could still put up a roaring 1.57 million units in sales, similar to 2007 sales of 1.53 million. Nintendo's estimates have suggested that the DS may be at the peak of its lifecycle and that sales may start declining, but it's hard to forecast doom and gloom for a handheld that continues to perform so healthily. Nintendo recently opted to postpone the release of the DSi hardware until next year, a move that was interpreted by many to enable Nintendo to go as long as possible without cannibalizing their own sales. If true, the decision seems to be paying off in spades.

Outside of Nintendo, the other consoles saw very modest gains, or even exhibited losses. Without the growth from the increased Wii numbers, it seems that the industry may have posted negative growth over last year. Microsoft's XBox 360, helped by a $200 Arcade SKU pricetag and big holiday game releases, gained 66k in sales over last year's numbers. It posted respectable sales of 836k. But all three of Sony's entries seem to be experiencing less sales than last year, with the PS3, PSP, and again PS2 all posting year-over-year declines. Faced with declining performance like this, Sony will only feel more pressure for PS3 price cuts despite the extraordinary lengths the company has already gone to in order to reduce the cost of their console.

Approximate Lifetime-to-Date U.S. Hardware Sales

PS2 – 42.94m

DS – 24.46m

Wii – 15.39m

PSP – 13.22m

XBox360 – 12.44m

PS3 – 6.06m

With December traditionally an even bigger month for sales, the mind boggles at what numbers Nintendo's hardware may post. However, at this point it seems that analysts may need just one thing to accurately predict Wii and DS sales: Nintendo's own shipment numbers. It is widely assumed that whatever Nintendo ships, Nintendo sells. In December 2002, the PlayStation 2 managed to sell 2.7 million consoles, and in a month we'll see if Nintendo has managed to supplant it in the record books.

November 2008 U.S. Top Ten Software Sales

Gears of War 2 (X360) – 1.56m

Call of Duty: World at War (X360) – 1.41m

Wii Play (Wii) – 796k

Wii Fit (Wii) – 697k

Mario Kart Wii (Wii) – 637k

Call of Duty: World at War (PS3) – 597k

Guitar Hero: World Tour (Wii) – 475k

Left for Dead (X360) – 410k

Resistance 2 (PS3) – 385k

Wii Music (Wii) – 297k

Approximate Lifetime-to-Date U.S. Software Sales

Wii Play – 7.92m

Mario Kart Wii – 4.01m

Wii Fit – 3.53m

This month new titles on the competing consoles take their place amongst the top ten. Gears of War 2 commanded the top spot, Call of Duty: World at War showed up twice (The Wii version didn't make the top ten), and Resistance 2 and Left for Dead both joined the party.

Wii games took up an entire half of the top ten charts. Wii Play has somehow charted with consistently high sales numbers ever since its release in February 2007. It may be poised to sell well for the duration of the Wii's lifetime, laying permanent claim to a top sales position over several years.

Wii Fit has also continued to sell extraordinarily well despite being a new property and bearing a substantial $90 price tag. With American sales over 3.53 million units and still growing, Wii Fit has the potential end up not just another huge title for a Nintendo, but one of the biggest titles of this generation, period.

Another impressive display of strength comes from Nintendo's Mario Kart Wii, which has refused to drop from the top ten charts since its debut in April. It's sales performances like this that will allow Nintendo to launch games at any time during the year, deftly side-stepping a holiday crunch of new titles.

A third party Wii entry comes from Guitar Hero: World Tour, which barely failed to make it onto the top ten in any form last month. That it's the Wii version that has finally charted goes to show Guitar Hero's traditional strength on Nintendo's console. Every month that Rock Band 2 doesn't come to the Wii just gives Activision Blizzard more time to build up strength in the music genre.

Finally, Nintendo's Wii Music rounds out the selection. Though failing to chart after its late October release, Nintendo's music software is working to prove itself to critics and doubters with a respectable 297,000 in sales. The NPD's Anita Frazier attributed this to "a testament to the power of a comprehensive marketing campaign and the very strong brand equity that the Wii platform enjoys." The real question for Wii Music will be the extent to which it can post healthy sales month after month and demonstrate true acceptance by consumers beyond the hype of its launch period. Only then will it be seen to rest comfortably beside Nintendo's other Wii series games, which have seen evergreen sales.

Astute observers will notice that NPD tracks PC software separately. However, Frazier made sure to point out in commentary that "Wrath of the Lich King sold over 1.4 million units in the U.S. during its debut month at retail." The success of the PC game will certainly work alongside Guitar Hero: World Tour to keep Activision Blizzard's sales performance strong.

Despite these sales, it's important to note that many other big holiday games have failed to make the top ten. Nintendo's own Animal Crossing: City Folk is one such absence. Although, like Wii Music, it may post strong sales down the line. Also absent is the PS3's Little Big Planet and Mirror’s Edge, and the Xbox 360's Banjo & Kazooie game. However, with the number ten game posting sales of 297k, there's plenty of room for other games to post strong sales despite not making the list.

Overall, NPD reports software sales of $1.45 billion. This is an increase of 11% over last November's $1.31 billion in sales. In hardware, NPD reports sales of $1.21 billion, an increase of 10% year-over-year. Far from being affected by the economic recession, so far the videogame industry appears buffeted from it.

Frazier reported that "our Consumer Spending Indicator shows that video games (are) the category consumers are least likely to cut back on this holiday." In contrary to some concerns over the possible softness of Nintendo's expanded audience, Frazier also said that "certainly, the expanded audience for gaming due to the availability of a wider variety of compelling content is a strong contributor."

This report contains information from the NeoGAF Official NPD thread.

Talkback

GoldenPhoenixDecember 12, 2008

Well Animal Crossing came out December 20th or something so I didn't expect big numbers.Mirror's Edge not making it is pretty sad though. Though I do admit a smile comes to my face when I see Resistance 2 barely outselling Wii Music, and getting whooped by everything else including Wii Fit and Mario Kart.

NinGurl69 *hugglesDecember 12, 2008

Wii sales are measured in Megatons.

EnnerDecember 12, 2008

It's a steamroll!

And poor Sony for having the 360 do double over the the PS3. Oh well, price tag and such. I'm surprised that Wii Music cracked the top ten. Guess I shouldn't have doubted its evergreen-ness.

NWR_pap64Pedro Hernandez, Contributing WriterDecember 12, 2008

So, can we officially call the Wii a fad, or do we need a few more million units to declare it as such?

PlugabugzDecember 12, 2008

The destruction of earth continues at plenty apace. Next generation, the eradication of gaming in europe!

that trainwreck is well underway

AVDecember 12, 2008

Is it safe to say that PS3 isn't worth supporting anymore in the USA ? PS2 is still near it in sales.

no Smash brothers data ? I thought that was still #1 game this year

NinGurl69 *hugglesDecember 12, 2008

How many Wii units are included in a "metric ass load"?  I've having trouble finding a conversion table.  NPD needs to include legends and north arrows in their data reports.

Pachter says he was "mind-boggled" at Wii's sales.  I can begin to understand his point of view.  It must be difficult to do your job when you're tasked to analyze a "metric ass load" staring right at you.

GoldenPhoenixDecember 12, 2008

Quote from: Mr.

Is it safe to say that PS3 isn't worth supporting anymore in the USA ? PS2 is still near it in sales.

no Smash brothers data ? I thought that was still #1 game this year

At least the PS3 isn't flooding Pawn Shops yet like the Wii.

NinGurl69 *hugglesDecember 12, 2008

Unsold PS3s are flooding Best Buys.  I need hiking gear to climb the piles and reach the mousepads I seek.

vuduDecember 12, 2008

Anyone have LBP sales info?  Since it was only out for a couple days in October, I was hoping we'd get a better picture of how it's doing.

That settles it, not only is Nintendo recession-proof but they have their best month ever in the history of the company during a recession.

Quote from: insanolord

That settles it, not only is Nintendo recession-proof but they have their best month ever in the history of the company during a recession.

Maybe Nintendo feeds off the fear and despair of hardcore gamers?

PaleMike Gamin, Contributing EditorDecember 12, 2008

Man, this is all Kid Ridicarus.

NWR_pap64Pedro Hernandez, Contributing WriterDecember 12, 2008

Quote from: insanolord

That settles it, not only is Nintendo recession-proof but they have their best month ever in the history of the company during a recession.

I still think all consoles saw a major boost, which is surprising to say the least. The 200 dollar 360 also sold greatly, and I believe it the best selling 360 console yet. It just stuns me that gaming actually saw an increase during the worst recession to hit the US in years. Even if you use the logic that all entertainment venues see great increase during tough economical and social times its still amazing. Last I heard, the box office was moving at a steady pace.

As for LBP I believe its already crossing a million, so that too is a hit.

GoldenPhoenixDecember 12, 2008

Quote from: pap64

Quote from: insanolord

That settles it, not only is Nintendo recession-proof but they have their best month ever in the history of the company during a recession.

I still think all consoles saw a major boost, which is surprising to say the least. The 200 dollar 360 also sold greatly, and I believe it the best selling 360 console yet. It just stuns me that gaming actually saw an increase during the worst recession to hit the US in years. Even if you use the logic that all entertainment venues see great increase during tough economical and social times its still amazing. Last I heard, the box office was moving at a steady pace.

As for LBP I believe its already crossing a million, so that too is a hit.

Where did you get the 1 million number? Maybe worldwide it has but here it hasn't.

Quote from: pap64

I still think all consoles saw a major boost, which is surprising to say the least. The 200 dollar 360 also sold greatly, and I believe it the best selling 360 console yet.

Why do you think all consoles saw a boost? All of Sony's consoles posted year-over-year declines, and the XBox stayed essentially flat despite phenomenal game releases and a $200 (the PS2's "magic price point") version as the lowest-priced console in the recessed market, not to mention the copious 2/3 free games that were being given away with the console if you paid close attention to the advertising.

PaleMike Gamin, Contributing EditorDecember 12, 2008

Yeah, I think the recession definitely had an effect.  Least years Wii number was supply constrained.  Imagine for a minute if there were infinite Wiis available last year.  I bet it would have sold more than 2 mil.

CalibanDecember 12, 2008

It would have sold infinitely.

Quote:

PS3 – 378k

That's sad.

NinGurl69 *hugglesDecember 12, 2008

PS3 is competing with Wii Music.

Quote from: NinGurl69

PS3 is competing with Wii Music.

Well, if it is, it's winning, and taking revenge for having been whipped by Wii Play.

NinGurl69 *hugglesDecember 12, 2008

On the flipside, PS3 is doing so badly it's not competing with consoles.

Shows Sony has to redefine its olympics to be some kind of winner.

NWR_pap64Pedro Hernandez, Contributing WriterDecember 12, 2008

Quote from: GoldenPhoenix

Quote from: pap64

Quote from: insanolord

That settles it, not only is Nintendo recession-proof but they have their best month ever in the history of the company during a recession.

I still think all consoles saw a major boost, which is surprising to say the least. The 200 dollar 360 also sold greatly, and I believe it the best selling 360 console yet. It just stuns me that gaming actually saw an increase during the worst recession to hit the US in years. Even if you use the logic that all entertainment venues see great increase during tough economical and social times its still amazing. Last I heard, the box office was moving at a steady pace.

As for LBP I believe its already crossing a million, so that too is a hit.

Where did you get the 1 million number? Maybe worldwide it has but here it hasn't.

Yeah, its  worldwide. In the US is at half a million, which is not bad at all.

As for other console sales, I am just being fair. Yes, the Wii and DS creamed them, but at least they sold and a boost, minimal but a boost nonetheless. I am also including titles like da Blob and Wii Music who also got some unexpected sales, especially after slow sales.

I think Animal Crossing CF will do well in December.

KDR_11kDecember 13, 2008

Quote from: pap64

Yeah, its  worldwide. In the US is at half a million, which is not bad at all.

Seems pretty bad for what's hyped as the console's saviour though. Not sure a million sales can make up for the dev costs either.

I don't know. Little Big Planet certainly doesn't look too expensive, it certainly doesn't look as expensive as Resistance 2. I'm pretty sure that the developers are seeing a return and are proud of their achievement. And I bet that the game will continue to sell worldwide.

UncleBobRichard Cook, Guest ContributorDecember 13, 2008

Remember when some crazy website was out there telling us all how easy it'd be to get a Wii?

MaleficentOgreDecember 13, 2008

LBP sales aren't official at all. VGChartz are always wrong. Euro numbers aren't official. They're really not official. They don't go down to single digits. So while I believe it's quite close to 1 million I don't want to say it is until numbers are officially out.

DjunknownDecember 13, 2008

I was one of the people that finally got a DS in November.  8)

Can someone cue the 'It prints Money' .gif or is that played out? Maybe do a re-interpretation or something?

Quote:

Remember when some crazy website was out there telling us all how easy it'd be to get a Wii?

Holding a grudge are we?  ;)

BlackNMild2k1December 13, 2008

http://i29.photobucket.com/albums/c262/BlackNMild2k1/DS-money-fast.gif

http://i29.photobucket.com/albums/c262/BlackNMild2k1/ITPRINTSWIIa0f.gif

Not sure which one you wanted, but since they're both appropriate here, here you go.

UncleBobRichard Cook, Guest ContributorDecember 13, 2008

Quote from: Djunknown

Quote:

Remember when some crazy website was out there telling us all how easy it'd be to get a Wii?

Holding a grudge are we?  ;)

Not at all.  I knew better* and waited 12 hours in line for mine.  Requested the day off and everything.

*Mind you, when I say I knew better, I didn't predict *this*...

vuduDecember 15, 2008

Quote from: Pale

Man, this is all Kid Ridicarus.

How long have you been waiting to use that line?  ;D

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