Well, granted,  Virtual Console titles almost NEVER go on sale.    I think the only publisher that ever does is, actually, Capcom.  And even then they are not particularly steep discounts.    
I mean, is this a philosophical thing with Nintendo?   Because when Sony puts out some crappy arcade ports of Guerrilla War and Ikari Warrirors on sale for 99 cents, well, I can't click "add to cart" FAST ENOUGH.