Well, granted, Virtual Console titles almost NEVER go on sale. I think the only publisher that ever does is, actually, Capcom. And even then they are not particularly steep discounts.
I mean, is this a philosophical thing with Nintendo? Because when Sony puts out some crappy arcade ports of Guerrilla War and Ikari Warrirors on sale for 99 cents, well, I can't click "add to cart" FAST ENOUGH.