This is sad. Why discard the brand recognition and loyalty that has been built up for over a decade? It's obvious that they're looking to essentially phase out the disc-based model. It has far more overhead, and supposedly less public interest. Separate billing, separate queues and ratings? Separate names and even companies? It's not a good move for the customer, but does show obvious intent relative to the future of their disc based services. If they were serious about maintaining their mail services, they would at least keep the billing and interface integrated. From there, what each customer see as being available could be based on exactly what subscription plan they have (streaming, just discs, Blu-Ray, games, etc).
The next move will be to scuttle the disc-based service altogether, claiming that it doesn't make enough money. Of course, Netflix will continue to offer a lackluster selection of streaming content that only works on certain systems, costs them an arm and a leg due to studio greed, and doesn't distinguish itself from the competition in any fundamental manner.
I guess I'll be seeing envelopes branding with that retarded Qwister name before too long. I expect this is the beginning of the end for the service however. It might take two or three years, but this is it right here. I hope the new Netflix enjoys pandering to the competition, begging to be allowed to stream content and paying extra for it not to expire on them mid-season.