Another thing Sony absolutely needs to do (well, it's already way too late), is bite the bullet like Microsoft did, and offer a 3 year warranty against the Yellow Light of Death. Our shop probably gets 15 YLOD PS3 consoles a week (definitely more PS3s than 360s now), and Sony wants $175 to fix it. We probably get at least 4 or 5 consoles that need a new Blu Ray laser each week too. I don't mind fixing those as much (it's typically pretty simple, except there's about 7 different drives versions, and 3 different laser models), but they are pretty costly to replace. They couldn't give any less of a **** about the enemy (consumers) if they tried. They are a despicable corporation.